Top search engine Google has announced that their latest search algorithm changes are intended to favor sites with original content over sites that reproduce content produced by others, in an attempt to reduce spam sites or sites that seek to improve their rankings in order to get sales from advertising such as adsense.
As a result, many sites that consist mainly or solely on automatically generated content, such as articles, videos or news stories already ‘out there’ will suffer much lower rankings than in the past.
Naturally, Google wants to stay as the No. 1 search engine and to keep that slot, they aim to give searchers, their customers, the best quality search results.
There is nothing more irritating than to click on a link that takes you to a site that tells you nothing about what you’re looking for. I’m sure we’ve all had that experience, so these changes are welcomed for this reason.
However, the changes may well have a big impact on those who have sites with some reproduced content on them. If you are one of those, then a post yesterday by Gail Bottomley called Duplicate Content – No Longer Allowed can help you fix things up. There is a great deal of particulary good content there as well as the replay of her webinar on the subject. I watched the webinar live and found it particularly helpful and positive.
Any changes to reduce spam either on websites or in our inboxes are to be welcomed and anyway, it is believed that these latest changes in Google will probably not be noticed by most viewers.