Using PLR Successfully (for Newbies)

 

UsingPLRMost people will already know what PLR is, but for any who want to learn more, a google search or this wiki page is a good place to start  – http://en.wikipedia.org/wiki/Private_label_rights

Although you have the right to publish any private label rights material “as is” on your site, there is a possibility that search engines will consider it as “duplicate content” meaning that if the identical material can be found on another site, your article can be considered duplicate content and penalised with regard to ranking. If you have some PLR you want ti use, you can easily find out how many other sites are using that same content by selecting a sentence from an article, putting quotes around it, and entering that sentence into a search engine. Often you’ll find 10, 50, or 100 other sites with the same article.

There is a lot of debate on the subject of duplicate content – only yesterday I heard one marketer proclaim that it is rubbish, using duplicate content didn’t affect his results adversely at all, while another IM teacher urged readers to avoid it at all costs.

So if you are a newbie, do you use it or not?  My suggestion is to use it, but change it enough to make it quite different from the original. For me, this is a lot faster than writing a new article from scratch. Here are three of the most common recommendations:

Firstly, you should add a new first paragraph to the article. This paragraph explain your purpose in the rest of the work and summarize what is coming up next.

Secondly,  rewrite most of the first two or three paragraphs in your own words. I like to read a few sentences in a paragraph and then reword them in my own style. Then I delete the original sentences and continue with the next sentences.

This process creates at least three or four paragraphs totally in your own words that are very unlikely to be duplicated elsewhere.

Just how may paragraphs you rewrite is up to you. The more your rewrite the better off you will be. And, the more you change, the more original the article will appear to both the search engines and your site’s visitors.

Thirdly, write a new closing paragraph. Make this a summary of the article. You may also include a lead-in to another page on your site with a link to that page.

It is often said that there is “nothing new under the sun”, in this context meaning that what has been said and written has been said and written before, the only thing that is new in each case is the presentation, so if you want to save some time when creating your own material, whether  articles or complete ebooks, using Private Label Rights in this way will avoid any duplicate content penalty.

 

For more information, subscribe to the blog (RHS of the page) – one of the June freebies is “25 Ways to Reuse PLR content”

 

 

Google’s latest changes

GoogleTop search engine Google has announced that their latest search algorithm changes are intended to favor sites with original content over sites that reproduce content produced by others, in an attempt to reduce spam sites or sites that seek to improve their rankings in order to get sales from advertising such as adsense.

As a result, many sites that consist mainly or solely on automatically generated content,  such as articles, videos or news stories already ‘out there’ will suffer much lower rankings than in the past.

Naturally, Google wants to stay as the No. 1 search engine and to keep that slot, they aim to give searchers, their customers, the best quality search results.

There is nothing more irritating than to click on a link that takes you to a site that tells you nothing about what you’re looking for. I’m sure we’ve all had that experience, so these changes are welcomed for this reason.

However, the changes may well have a big impact on those who have sites  with some reproduced content on them. If you are one of those, then a post yesterday by Gail Bottomley called Duplicate Content – No Longer Allowed can help you fix things up. There is a great deal of particulary good content there as well as the replay of her webinar on the subject. I watched the webinar live and found it particularly helpful and positive.

Any changes to reduce spam either on websites or in our inboxes are to be welcomed and anyway,  it is believed that these latest changes in Google will probably not be noticed by most viewers.