Most people will already know what PLR is, but for any who want to learn more, a google search or this wiki page is a good place to start – http://en.wikipedia.org/wiki/Private_label_rights
Although you have the right to publish any private label rights material “as is” on your site, there is a possibility that search engines will consider it as “duplicate content” meaning that if the identical material can be found on another site, your article can be considered duplicate content and penalised with regard to ranking. If you have some PLR you want ti use, you can easily find out how many other sites are using that same content by selecting a sentence from an article, putting quotes around it, and entering that sentence into a search engine. Often you’ll find 10, 50, or 100 other sites with the same article.
There is a lot of debate on the subject of duplicate content – only yesterday I heard one marketer proclaim that it is rubbish, using duplicate content didn’t affect his results adversely at all, while another IM teacher urged readers to avoid it at all costs.
So if you are a newbie, do you use it or not? My suggestion is to use it, but change it enough to make it quite different from the original. For me, this is a lot faster than writing a new article from scratch. Here are three of the most common recommendations:
Firstly, you should add a new first paragraph to the article. This paragraph explain your purpose in the rest of the work and summarize what is coming up next.
Secondly, rewrite most of the first two or three paragraphs in your own words. I like to read a few sentences in a paragraph and then reword them in my own style. Then I delete the original sentences and continue with the next sentences.
This process creates at least three or four paragraphs totally in your own words that are very unlikely to be duplicated elsewhere.
Just how may paragraphs you rewrite is up to you. The more your rewrite the better off you will be. And, the more you change, the more original the article will appear to both the search engines and your site’s visitors.
Thirdly, write a new closing paragraph. Make this a summary of the article. You may also include a lead-in to another page on your site with a link to that page.
It is often said that there is “nothing new under the sun”, in this context meaning that what has been said and written has been said and written before, the only thing that is new in each case is the presentation, so if you want to save some time when creating your own material, whether articles or complete ebooks, using Private Label Rights in this way will avoid any duplicate content penalty.
For more information, subscribe to the blog (RHS of the page) – one of the June freebies is “25 Ways to Reuse PLR content”