Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

Achieving Financial Freedom

Nowadays, the concepts of time and money are being redefined and”Financial Freedom”, is one such Financial-Independence-smlterm that has gained much importance in the changing financial scenario.

A popular definition of “Financial Freedom” is that an individual has the freedom from continuous financial responsibilities through a planned management and allocation of assets. In other words, a person is free from back-breaking work by giving him or herself a steady source of income for life.

To really understand the concept of ”financial freedom” you need to look outside the traditional ideas of income and expenses.

We’ve been taught that time spent on hard work generates money. ”Financial freedom” opposes this concept of time-for-money swap and lets the money work for the individual instead. However, in spite of this advantage many professionals find it difficult to work without a fixed routine.

Thus, to achieve financial freedom we need to change our old mindsets and develop a new attitude towards earning money. We must realize that money is simply the means to achieve ends.

We must also remember that a person cannot be judged by the money he or she possesses. Unless these misconceptions are cleared the entire purpose of financial freedom is defeated since satisfaction is the keyword to financial freedom.

Financial Freedom is Time Freedom – get your copy of “How to Achieve Your Own Financial Freedom” FREE from this link.

Financial Independence

Review of SureFire Wealth Membership

I’ve been a Gold member of Jeremy Gislason’s SureFire Wealth membership site since 2009 and I consider it to have been one of the best investments I’ve made to access resell rights products.

Initially I was a free member then received a free silver membership from someone I’d purchased from as a thank-you gift. When the opportunity came to buy a Gold membership at a firesale price, I grabbed it and have never regretted that decision. It was a one-off purchase (no monthly or annual payments that are so common for membership sites) so you know where you are with your cashflow.

New products are added regularly, at least every month and if you receive an email letting you know the details of what has been added and to which level of membership. Jeremy always seems to have the latest resell right products as soon as they come out, sometimes even before they come out, so it’s a good idea to check in there before you go and buy anything.

Most of the products have resell rights, i.e you can resell or give away, though there are some for your personal use only. The following is a quick summary of the different kind of rights you get:

Resale Rights (or normal resell rights) mean that after you buy the item you will be allowed to sell it to your customers. There may be limitations, such as that you can only sell the product for a specific price. When a product comes with resell rights it means that you can sell the product to just about anyone and keep 100% of the profit. The product you sell though should only include the PUO (Personal Use Only) right, in other words, you can NOT give the resell rights when you sell this type of product

Master Resale Rights – When you acquire master resell rights, you sell the product/service to your customers, and you may also grant your customers the right to sell it. You can also pass master resell rights  to your customers, if you are in possession of transferable master resell rights. This allows your customers to also sell the product with master resell rights.

Private label Rights (PLR) – perhaps the most valuable as you can change anything you like from text to graphics and then sell as your own (note that although you can claim authorship, you do not receive copyright). There may also be some restrictions on what you can do with these works, e.g., not sell on auctions sites, not add to free membership sites, not giveaway for free. All these restrictions do not apply in all cases (there is always a copy of exactly what the rights are with your purchase) but when they do apply they are to protect the value of people’s purchase.

Most of the products available in Surefire Wealth include reseller kits with reseller website that you can use to market the products and this can save you a lot of time. For PLR products, you can change the graphics to get a whole new look when you market these under your own name.

Click here to check out SureFireWealth.com and the free membership now.

 

 

 

 

Using PLR Successfully (for Newbies)

 

UsingPLRMost people will already know what PLR is, but for any who want to learn more, a google search or this wiki page is a good place to start  – http://en.wikipedia.org/wiki/Private_label_rights

Although you have the right to publish any private label rights material “as is” on your site, there is a possibility that search engines will consider it as “duplicate content” meaning that if the identical material can be found on another site, your article can be considered duplicate content and penalised with regard to ranking. If you have some PLR you want ti use, you can easily find out how many other sites are using that same content by selecting a sentence from an article, putting quotes around it, and entering that sentence into a search engine. Often you’ll find 10, 50, or 100 other sites with the same article.

There is a lot of debate on the subject of duplicate content – only yesterday I heard one marketer proclaim that it is rubbish, using duplicate content didn’t affect his results adversely at all, while another IM teacher urged readers to avoid it at all costs.

So if you are a newbie, do you use it or not?  My suggestion is to use it, but change it enough to make it quite different from the original. For me, this is a lot faster than writing a new article from scratch. Here are three of the most common recommendations:

Firstly, you should add a new first paragraph to the article. This paragraph explain your purpose in the rest of the work and summarize what is coming up next.

Secondly,  rewrite most of the first two or three paragraphs in your own words. I like to read a few sentences in a paragraph and then reword them in my own style. Then I delete the original sentences and continue with the next sentences.

This process creates at least three or four paragraphs totally in your own words that are very unlikely to be duplicated elsewhere.

Just how may paragraphs you rewrite is up to you. The more your rewrite the better off you will be. And, the more you change, the more original the article will appear to both the search engines and your site’s visitors.

Thirdly, write a new closing paragraph. Make this a summary of the article. You may also include a lead-in to another page on your site with a link to that page.

It is often said that there is “nothing new under the sun”, in this context meaning that what has been said and written has been said and written before, the only thing that is new in each case is the presentation, so if you want to save some time when creating your own material, whether  articles or complete ebooks, using Private Label Rights in this way will avoid any duplicate content penalty.

 

For more information, subscribe to the blog (RHS of the page) – one of the June freebies is “25 Ways to Reuse PLR content”

 

 

Keeping your Brain Active

Free Gift Membership to “Learning to Earn” see below.

If you’re approaching retirement age and wondering what you can do to enjoy a long and healthy life in your golden years then consider adopting the attitude of a lifelong learner. Most people think of lifelong learning as being confined to academic endeavors however the lifelong learning approach covers all areas of life including spiritual, social, academic and physical.

Lifelong learning is based on an attitude of constantly growing and evolving in various areas of your life. The old saying that whenever anything is not growing it is decaying could be just as true for us as humans. No matter what a person’s age there are great benefits to be gained by challenging yourself in the different areas of your life, physical, mental and self-deveopment.

Physical challenges must be appropriate for your level of fitness, but regular exercise of some kind will leep your body healthier and your brain healthier too. Mental challenges do not have to be academic study, they can be a new hobby or interest, a new caring or chrity venture, more involvement with family. The most growth in personal development will come when you take on something that is currently outside your comfort zone (nasty words those, aren’t they? How we love to stay in our comfort zone, even when it isn’t all that comfortable really).

Lifelong learners live by the motto “you’re never too old to learn” and this attitude is a big part of the reason that people who approach life with this mindset are seen to perhaps live longer but definitely enjoy a better quality of life – is the so-called law of nature known as the “use it or lose it” true?

It does seem to be the case that those who are considerably inactive develop mobility problems as they age, whereas those who are quite active do not develop these mobility problems. A similar effect takes place with anyone who takes no part in any mentally challenging activity or pursuit. After years of mental inactivity

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Five Different Kinds of Blog Posts

Do you have a blog already, but it has been a while since you posted something?

Or perhaps  you thinking of starting a Blog?

To keep your blog fresh and interesting, then you need to post frequently, preferable at regular intervals so your readers have an idea when to expect another instalment. Create different types of posts to keep your readers interested. This also helps you from getting bored with your own blog. It doesn’t matter if you have a blog to make money directly fromit, or you are blogging to drive traffic to someone else’s product to earn affiliate commissions, you need to be aware of the following types of post.

1. The Review Post

Review blog posts can help you to earn income because you review several products, including your affiliate link for each. When reviewing, be unbiased and give an honest review, including both positive and negative comments about the product. Even if you totally loved the product, keep your review balanced by mentioning a few things that could have been improved. Your readers will appreciate your honesty and be more likely to trust your recommendation.

2. The Quick Tip Post

In between your longer posts you can do a “quick tips” type of post; these are approx 150-250 words.We may have a lot of information about our niche that we want to share but it may not rate a full length post. In that case, post a quick tip. Focus on ONE key area of the niche. For example, “How to connect a new monitor” would be a quick tip article for a beginner computer users blog.

3. The List Post

Blog readers love lists! The most popular blogs make good use of lists. You can create lists that fit with any topic imaginable. This is a great way to convey information online because it can be easily scanned by web readers who are “skimmers.” You can also create lists of different ways to accomplish a goal in your niche. “10 Ways To Prepare Your Soil For Planting” would be a great list for gardeners.

4. The Interview Post

Interviews will require some preparation, but they are very valuable to your blog. Interview someone in your niche and then share the results of that interview with your readers. This will not only provide valuable content for your blog, but will also bring more traffic. Most likely, the person you interview will also publicize the event on their blog or Website, directing traffic to your Blog.

5. The Instruction Post

This is similar to Quick Tips as you are providing your readers with valuable information. However, these Instruction posts will go into much more detail on a certain topic. Sometimes your instructions can even be divided into two or three posts or courses. Look at comments and questions from your readers to find what topic would be most beneficial to them.

As you blog, remember that your readers like variety. Don’t always write the same type of post, but add something different to keep it fresh and new.

Managing Time In Your Business

There are many tips on how to create time for yourself and to manage your time in your business. Here are several items that may just help you remember the basics.

Learn to say “No”. Many people find it hard to turn someone down especially if it is a customer or a good friend. You more than likely have your day planned as to what needs to get done in your business and then along comes someone and wants you to “help” them in whatever problem they are having with something in their private life or in their own business. Much of the time, the reason they are having trouble is lack of planning on their part or lack of understanding of your work time. If you stop and interrupt what you are doing, it can impede your progress in your own business, so learn to just say “no” when the time is not right for you and schedule another time that suits you both. Of course, if you are free to help, then that is fine.

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Affiliate Marketing

If you’re interested at all in making some money with your computer, as a sideline or as a serious business, you probably already have a good understanding of what affiliate marketing is all about and you may already use it, however there are a number of other readers who don’t know what it is and would like to understand how the process works.

Affiliate marketing is a partnership between two business for their mutual benefit, a win-win situation and is basically the process whereby one business recruits a network of smaller businesses or websites, known as affiliates to drive targeted traffic to the website which contains an offer to sell something.

The process works in two ways as you can be the person having an affiliate program, in which case you pay each of your affiliates when someone they refer makes a purchase or, the other side of the process is that you can be an affiliate for someone else, so that you are finding buyers for his product or service and you are paid a percentage commission for your work. There is nothing new in this concept, it’s just like the travelling salesman of old transitioning to the internet.

The beauty of this process for the beginner internet marketer is that you need very little start-up capital, you don’t need something of your own to sell and you don’t have to worry about ad copy and links for your marketing as they will be provided by the advertisers. You can even start without having your own website, by sending emails, writing articles or reviews for e-zines, article directories, off-line publications etc.

To get referrals who purchase, you need to concentrate on an audience that has some interest in the product or service you are promoting and then focus on important points like how the product can make something in their life easier, faster or more enjoyable. You can also stress what the product saves them from as people will do almost anything to get rid of some problems, such as having pain. In other words, point out the benefits this product would bring to your reader and not the features of it.

There is plenty of information on the internet to show you exactly how to get started but if anyone is interested an having more on the subject in this blog, post a comment below with a few details of what you’d be interested in.

Using E-Cards Safely

If you send or receive e-cards (electronic greeting cards), you may not think too much about whether they are safe for your computer or not. They are free and fast, making them a popular and convenient alternative to traditional greeting cards.

To send an e-card, you simply go to an e-card site, choose a card from a number of different categories, and then send it off to your recipient with a personalized greeting. Some of the more well-known companies are Hallmark, 123Greetings, American Greetings or Blue Mountain, but it’s worth doing a search as you’ll find many great e-card sites specialising in topics such as sports and nature & also charity e-cards.

Receiving an e-card is fun too. Often, these cards come equipped with short video or music clips. Millions of people receive e-cards for special days like Christmas, Easter and personal birthdays every year.

E-cards are created the same way Web sites are; they’re built on the Internet just like this page. So when you send someone an e-card, you’re actually giving them a link to click, which takes them to the online greeting card you created for them.

Not all e-cards are harmless cards, though; some may contain viruses, spyware, adware, phishing attacks or spam. At best, this is annoying and can involve pop-ups, lots of unwanted junk mail, or other minor disturbances. At worst, these viruses can crash your system or hack into your email contacts.

There are a number of ways you can protect your computer from unwanted surprises that come in the form of e-cards. The following are some tips for online safety for e-cards.

Know what to look for:

The best way to be safe from online viruses is to keep your eyes out for anything suspicious. A good indication an e-card is not legitimate includes:

  • There are misspelled words or names. The inclusion of non-letter characters such as * @ # $ % , if your name is misspelled, words are spelled with letters in the wrong order such as “Best Wsihes” or are misspelled in other ways, there is a possibility that it is spam or a virus.
  • Make sure you recognize the sender’s name before clicking on any links. The sender should always be recognizable, either in the subject line or the e-mail itself. People don’t normally send e-cards to strangers, so you should probably avoid opening e-cards from anyone you don’t know.
  • The e-card has an attachment. Most e-card companies that are legitimate don’t put their e-cards as attachments. Rather, they have a link you follow to the company’s website that takes you directly to the card. By downloading attachments, you can unknowingly be downloading a virus or other type of unwanted intrusion onto your computer.
  • Be cautious. If you have any suspicion that the e-Card you have received is fraudulent do not open, and do not click on any links within the e-mail if you do. Legitimate e-mails will always give you the option to pick up the e-Card by typing in the address of the Web site, rather than clicking on the link.
  • Preview a link’s Web address before you click it. If the link doesn’t show an address, move your mouse pointer over a link without clicking it to see where the link goes. (The address should appear on the bottom bar of your Web browser.)

Keep your anti-virus & firewall etc software up to date.

You should also have anti virus software, a firewall, anti-spyware and anti-adware installed on your computer to help to detect threats and protect your. In most cases you can get all these programs free, but they do need to be updated and run regularly to give you the best protection. Spyware and adware not only compromise your computer’s security, they will often slow your system down.

Read fine print and terms of service.

If you receive an e-card that has a check box saying you agree to their terms of service, be sure to read the fine print. If you are like most people, you simply check the I Agree box without even looking at the print. This can be a big mistake, because with spam e-cards, you might be agreeing to have them download spyware or adware or even to have access to your computer’s address books.

When in doubt, delete.

If something doesn’t look right, such as the name of the sender or vague subject lines, just delete the card. It’s better to safe than sorry.

E-cards are fun to receive and send, as long as you’re careful when doing so. The above tips will help you be safe online with e-cards.