Bing, Yahoo and Google
Now, while Google still has by far the greatest amount of traffic at approx 62%, the agreement by Yahoo & Bing (Microsofts new search engine) to share resources, means that when their respective search shares of approx 19% & 13% is combined, it will provide much bigger opposition to google.
So should this concern you? Probably not unless your business uses search traffic to make sales. Lets assume for a moment that it does. And did you know that facebook search is powered by Bing?
What can you do to increase search traffic to your sites from Bing? Well first of all, you can submit your site to Bing here and submit a sitemap here.
Bing has just released their updated Webmaster tools, not as comprehensive yet as google’s webmaster tools, but definitely a step in the right direction. Open an account to access these tools using your Windows Live ID (or create one if you don’t already have one).
To see how Bing crawls and indexes your pages, you can add your sites to your account. How to do this is set out quite well in the section “Add a Site to Your Account” under “Sites List”. You can only add your own sites and you must verify ownership before they can be added – you don’t want other people looking at your results!
The only hitch I encountered was adding verification to a wordpress blog that didn’t reside in a public_html folder so meant I couldn’t just uploadÂ the xml file, as suggested in Option 1. Using Option 2, I had to search around my blog admin section to find the file containing the <head> tag. In fact, it didn’t have one just like that, but it did have an </head> in the file header.php, so placing the <meta> tag just before that worked fine .
If you need more details, proceed as follows:
In your wordpress admin area, click on Appearance, then on Editor. This will bring up an open file with the html code showing. Go to the list on the right hand side under Templates and find Header (header.php) & click on this file. Now, have a look in this file forÂ </head>Â something like this:
<?php wp_head(); ?>
Now paste the meta tag code copied from Bing in between these two lines and then click the Update File button at the bottom. Go back to Bing webmaster tools now and verify your site.
Newly added sites will take up to three days to begin showing data, assuming they are getting some traffic, of course.
Hope this helps someone.