Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

CMS Commander Web Managment Plugin

CMS Commander remote website management

Do you have a lot of WordPress sites, either for your clients or your own? If you do,  you will certainly know how much time that can take on a daily basis to keep everything up to date and to add new content regularly.

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How would you like to use the time spent on mundane administrative tasks on more important business tasks? CMS Commander is an online service that aims to solve this problem and make managing multiple WordPress weblogs as fast and easy as controlling a single site.

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By placing all your wordpress  sites into one powerful dashboard, CMS Commander makes it possible to update, backup and manage them all in bulk at the same time.

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Features of the CMS Commander plugin include:

  1. 1-click Updates of plugins, themes and WordPress on all sites
  2. Automatic scheduled WordPress backups
  3. Website cloning and restoring
  4. Uptime monitoring and Analytics integration
  5. Bulk posting and automatic content

While CMS Commander can be used for free a premium account will give you access to several special features and allows you to manage more websites.

Sign up for a free account on cmscommander.com now to start controlling all your weblogs from one dashboard and enjoy the best way to manage multiple WordPress sites!

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Essential advice for Newbies

This morning I followed a link in an email from Liz Tomey (for those who don’t know Liz, she is a very successful internet marketer).

Liz TomeyThe post was on her site The Biz Model Guru’s Secrets and is titled How To Keep The Techy Stuff From Killing Your Online Biz Success!

This post is excellent advice; Liz says:

I have seen a lot of people never become successful with their own online business for one very easy to overcome problem……

People looking to start an online business need skills such as product creation, copywriting, being able to build simple websites to sell their products from, how to install and use a blog, and several other technical skills.

When people start seeing all these skills they start getting confused, start trying to learn everything at once, and they end up buying everything under the sun to help them but become a casualty of information overload.

They never get any further than where they got stuck and never see the fruits from their labor…..

This post is worth reading, even if you are not a newbie but are not succeeding as well as you hope to. Here is the link    http://bizmodelguru.com/how-to-keep-the-techy-stuff-from-killing-your-online-biz-success/

8 Top Sites for seniors

While browsing for sites of interest to seniors tonight I found this video on YouTube uploaded by Rob Clairman that features 8 Top Senior Sites.

I recommend that you read the written list of all the sites and summary of the content below the video as the video progresses – adds clarity to what you are watching.


Published on 7 Feb 2013

1) Online Searching And Browsing — http://www.touchlogo.com/
This website allows you to browse through endless websites categorized in subjects such as: News, Seniors, Weather, Hot Deals, Health etc. etc.
2) News — http://seniorjournal.com/
This is a great, dynamic and informative news site focuses on the senior citizen
3) Dating — http://www.seniorpeoplemeet.com/
There are many good senior dating sites. However only this one is full with REAL people and an easy and intuitive browsing experience.
4) Housing — http://www.activeadultliving.com/
Just choose your desired state and city and get all the information you need to make a good decision for your next housing
5) Videos — http://www.youtube.com/user/aahsa
This is the official channel of the American Association of Homes and Services
6) Jobs — http://www.seniorjobbank.org/
A great source for jobs and gigs
7) Health — http://www.agingnetworkservices.com/
One of the most popular sites for health and aging related issues.
8) Blogs – http://www.suddenlysenior.com/
Great blog for the golden age! Just check it out

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Website Flipping

Not everyone one wants to build their own website and to save the time and effort, are willing to buy one already made.

Selling already made websites is called website flipping and can be a win-win situation from both the buyers and sellers point of view. The buyer is happy to have a ready made site, to get started promoting his or her business straight away, and the seller is happy to have money to bank.

If you have the time and the expertise (although even that can be pretty easy if you use the free and fairly easy to use WordPress platform), you can get a web flipping business going without much startup cost, so this is a good business model for those who want to get started making money from the internet, especially to supplement your retirement income.

However, there are some pitfalls associated with the process and unhappily, quite a few scams out there. Anton, a successfull website flipper, has written a report called “Site Flipping Scams Revealed” and is making it available to everyone FREE.

Find out why some web flippers are getting upset by grabbing your copyof this FREE report.

If you are buying or selling websites you need to read this, it is a must have for anyone involved in Internet Marketing.

No Bull, No Hype, just straight to the point. It really is refreshing to see someone expose the tricks that could cost you money.

Get the report  from here  http://r7-

sydney.webserversystems.com/~trishfin/flippingscams or by clicking the image.

Google’s latest changes

GoogleTop search engine Google has announced that their latest search algorithm changes are intended to favor sites with original content over sites that reproduce content produced by others, in an attempt to reduce spam sites or sites that seek to improve their rankings in order to get sales from advertising such as adsense.

As a result, many sites that consist mainly or solely on automatically generated content,  such as articles, videos or news stories already ‘out there’ will suffer much lower rankings than in the past.

Naturally, Google wants to stay as the No. 1 search engine and to keep that slot, they aim to give searchers, their customers, the best quality search results.

There is nothing more irritating than to click on a link that takes you to a site that tells you nothing about what you’re looking for. I’m sure we’ve all had that experience, so these changes are welcomed for this reason.

However, the changes may well have a big impact on those who have sites  with some reproduced content on them. If you are one of those, then a post yesterday by Gail Bottomley called Duplicate Content – No Longer Allowed can help you fix things up. There is a great deal of particulary good content there as well as the replay of her webinar on the subject. I watched the webinar live and found it particularly helpful and positive.

Any changes to reduce spam either on websites or in our inboxes are to be welcomed and anyway,  it is believed that these latest changes in Google will probably not be noticed by most viewers.

Randy Smith’s Hacker Nightmare

One of the people I admire in the internet marketing industry is Randolf (Randy) Smith, one of many internet marketers out there who genuinely want to help others to succeed. Randy’s blog called “Randy’s Ramblings” is one that I read on a regular basis because it is down to earth, humorous and helpful. You won’t get any bullsh.. on this blog – Randy tells it like he sees it and if he doesn’t think a new product would be useful, he’ll say so or else it just won’t be mentioned at all.

Randy has, or should I say had, a number of websites and products but in early October, his sites were hacked and all his domains stolen. To read the story behind this nightmare, visit the blog at http://randolfsmith.com

If you feel sick, as I did, that one human could treat another in this way, just take note of the effort Randy put in to try to put right all the wrong being done to his customers, a time consuming and costly endeavour, and you’ll realise that this is a man that just won’t give in, he’ll keep doing what he believes is right. This is a man worth keeping in mind to buy products and services from.

Once he gets everything back up and running, there will again be links on his blog to his many services. In the meantime, here are the ones I have used and recommend:

Sales Letter ABC – www.salesletterabc.com
7 Key Elements – www.7keyelements.com
More Monthly (stolen) – now called More Monthly Pluswww.moremonthlyplus.info (more info on this site on my Online Resources Page http://r7-

sydney.webserversystems.com/~trishfin/online-business-resources)

I have not included an affiliate link in the list above, so I won’t profit if you buy from Randy, but I believe he deserves a break, so if what he offers is useful to you, buy from the man!

Best wishes
Trish

P.S. – there is always something to be learned from someone else’s misfortune, so to all out there with an internet business of any kind, make sure you back up your sites and your lists. You’ll be glad you did if a hacker comes your way, too.