Make a 3D Header

he Xara 3D Heading Maker is a FREE interactive online application that allows visitors to your web site to make their own 3D text-based graphics dynamically – and then save them as well.

Putting the Heading Maker on your site is a simple process – all you have to do is paste just two lines of code into your web page. All the hard work is done by our servers, so there will be no extra workload for yours.

To put this great application on your site, you must first join the Xara Affiliate Program, but this is not a catch, in fact you might find yourself earning some extra money for your trouble!

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Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

Using PLR Successfully (for Newbies)

 

UsingPLRMost people will already know what PLR is, but for any who want to learn more, a google search or this wiki page is a good place to start  – http://en.wikipedia.org/wiki/Private_label_rights

Although you have the right to publish any private label rights material “as is” on your site, there is a possibility that search engines will consider it as “duplicate content” meaning that if the identical material can be found on another site, your article can be considered duplicate content and penalised with regard to ranking. If you have some PLR you want ti use, you can easily find out how many other sites are using that same content by selecting a sentence from an article, putting quotes around it, and entering that sentence into a search engine. Often you’ll find 10, 50, or 100 other sites with the same article.

There is a lot of debate on the subject of duplicate content – only yesterday I heard one marketer proclaim that it is rubbish, using duplicate content didn’t affect his results adversely at all, while another IM teacher urged readers to avoid it at all costs.

So if you are a newbie, do you use it or not?  My suggestion is to use it, but change it enough to make it quite different from the original. For me, this is a lot faster than writing a new article from scratch. Here are three of the most common recommendations:

Firstly, you should add a new first paragraph to the article. This paragraph explain your purpose in the rest of the work and summarize what is coming up next.

Secondly,  rewrite most of the first two or three paragraphs in your own words. I like to read a few sentences in a paragraph and then reword them in my own style. Then I delete the original sentences and continue with the next sentences.

This process creates at least three or four paragraphs totally in your own words that are very unlikely to be duplicated elsewhere.

Just how may paragraphs you rewrite is up to you. The more your rewrite the better off you will be. And, the more you change, the more original the article will appear to both the search engines and your site’s visitors.

Thirdly, write a new closing paragraph. Make this a summary of the article. You may also include a lead-in to another page on your site with a link to that page.

It is often said that there is “nothing new under the sun”, in this context meaning that what has been said and written has been said and written before, the only thing that is new in each case is the presentation, so if you want to save some time when creating your own material, whether  articles or complete ebooks, using Private Label Rights in this way will avoid any duplicate content penalty.

 

For more information, subscribe to the blog (RHS of the page) – one of the June freebies is “25 Ways to Reuse PLR content”

 

 

Is your life cluttered?

I’ve been hearing a lot lately about clutter from various sources and the theory seems to be that if our lives are cluttered up in some area, it stops us from moving forward or getting ahead in that area.

Well not everybody will agree with this proposal, but it bears thinking about so I wrote down of a few things that might affect the workflow in my office for a start.

  • Does clutter make the work flow more or less efficient?
  • How easy is it to find things?
  • Does the look of a tidy office make me feel more inclined to work or less?
  • Do I care about the tidiness of the office when clients or visitors call ?

But it’s not just tidiness I’m talking about, it’s also belongings, such as clothes we don’t wear anymore because they are too big or too small, out of fashion or we just don’t like them & never wear them; shoes (how many ladies do you know with more than 10 pair in their wardrobe?), towells & linen, ornament, gadgets, tools, books, music, movies – the list goes on and one.

Could you give some of these things away to someone who would appreciate them and not feel deprived? Would it make you feel lighter to have gained space back and maybe helped someone else?

Not just physical things either, what about the clutter in our minds? Like holding onto grudges or resentments of things that happened years past; dreams of being famous or wealthy but not taking any action to set us on the path – don’t get me wrong, I’m not knocking big dreams because every success starts with an idea, but without any action, it just stays an idea and doesn’t become reality.

Let’s declutter our lives, our homes, our workplaces, our cars and our minds. Be open to change and to opportunities that come along. Make way for new things, new friends, new places perhaps, new ideas, new starts.

We’re never too old to learn and it’s never too late to start again!

Best wishes
Trish

 

 

World Traffic Summit coming very soon!

World Traffic Summit is 3 days of easy-to-understand teaching on the subject of how to get loads of traffic (visitors) to your website – no matter what you sell.

The World Internet Summit team are bringing in the world’s best traffic experts to show us all how they get people to their websites. Meaning you’ll know how you can do it too. They’ll make their lessons quick, simple and practical for you, even if you’re a beginner.

Which all means, that you’ll know how to get traffic to your website as soon as you leave the event!

You’ll discover the latest and greatest techniques … including a ton of FREE strategies … for:

· Video marketing

· Article marketing

· Social media like Twitter and Facebook

· Blogs

· Search engine optimisation (SEO)

· Paid traffic

· Joint ventures

· Traffic harvesting

· Affiliate marketing secrets, and more
If you are struggling with getting visitors to YOUR website, check out the World Traffic Summit here.

Giveaway of the Day

Everyday, Giveaway of the Day offers one software title that is absolutely free  – not a trial, not a limited version – but a registered and legal version of the software free for 24 hours to visitors of the site. You usually need to install and follow the activation instructions within the 24 hour period to get the fully functioning program free. The link is:

http://www.giveawayoftheday.com

When you follow the “Proceed to Download Page”, there is a review of the product and even more useful, the user rating comments. The percentage of users giving thumbs up or thumbs will give you a very quick idea of how the software is perceived, but it’s well worth reading the comments to see if there any glitches or problems if you have any interest in the product.

There is also a Game Giveaway of the Day for those interested in games. The link is on the Giveaway of the Day page, but to go directly, use this link:

http://game.giveawayoftheday.com/

I haven’t used this site so cannot comment on the quality of the games, but several of the software titles have been useful to me so I check the first site out each day.

Your 404 Error Page Can Make You Money

Have you ever visited a website, but typed in the wrong URL after the domain name? What did you see?

Chances are you saw a generic page that said something like, “The page cannot be displayed,” or “Not Found,” or “The requested URL was not found on this server.”

This is what is more commonly known as the 404 Error Page. It’s the page that shows up by default when someone ‘accidentally’ types in the address of the page they are looking for on your site incorrectly.

Now, in many cases, it truly happens by mistake. However, in many other instances, people end up on this page because they are snooping around trying to look for your download page or thank you page without having to pay or opt-in. Kind of shady, but people do it.

Why not capitalize on it, whether they are doing it purposely or they are truly ending up there by accident.

If you have your own website and it gets traffic, some of your visitors are ending up on that page. Now, if they are seeing the generic message that their browser shows them when it happens, then you are not making good use of your web real estate.

Every page of your website can put money in your pocket, even your 404 error page. You can customize that page just like any other page on your website.

Some ideas to utilize your 404 error page include:

– Making a special offer at a discounted price
– Having it be a squeeze page
– Making it an Adsense page
– Redirecting it to a related affiliate product.

Those are just a few of the many different, yet profitable types of ways you can make good use of your 404 error page. It won’t make you rich, but it definitely can put some extra money in your account. Maybe it will help you pay one of your bills, or you can just reinvest it into your business.

Either way, if you don’t customize this page, you can be leaving money on the table. Having something for your visitors to see that end up on that page is extremely more beneficial to you then not having anything on that page.

If you don’t feel confident to do this yourself yet, there is a very easy way using Jason Dinner’s 404Secrets. It is free to join up and Jason shows you exactly how to set it up in an easy to follow video.

Check it out here: http://trishfindlay.com/Recommends/404Secrets