subjects

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

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The first rule of niche marketing to learn is that it is advisable to research a market first and to try to establish a shortage in the market place, after which you will need to find a product to fill that shortage. Do not try to find a market for a product that you already have as it is almost certain you will fail.

So, before doing any research you will need to decide on the type of market that interests you. There are a lot of them on the Internet so it is important to choose the right one for you. To begin the research it is advisable to start on a broad theme and then dig down into the market. The following is a good starting point to find your potential list of markets to review.

1. A market following one of your passions.
2. A market within the Internet Marketing (IM) niche.
3. A market that follows the high spenders.

Number one blueThe first is obvious. You need to list any, and all the subjects that you feel passionate about, such as hobbies, sports, your work, or any subjects that you are knowledgeable about. If you are passionate about the subject then it would seem natural that you could make others passionate as well.

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teo-blueThe second market – IM – is probably the largest market currently on the Internet, but it is a highly competitive one. There are many niches within the overall market, and maybe there would be something that could be of interest. Some of the high flyers in this market are:

  • Private Label Rights
  • Resell Rights
  • Search Engine Optimization
  • Traffic Generation
  • Blogging
  • Membership Sites

number-three-blueThe third is one that tempts most newcomers, but they really don’t know where to start to look. The key here is to find information regarding which subjects have the most searches made, and there is a high spending value in that market. Some of the highest money spending markets include the following:

  • Dating
  • Travel
  • Stock Trading
  • Diets
  • Pets
  • Real Estate

Again there are many niche markets within each of the above topics with room to dig down to find the best possible returns.

Pr 072 - TRI - 16_11_10 - 012With your list of markets to explore, it is time to fully research each one thoroughly. Make extensive notes as you dig into each market. Ensure you can evaluate the number of searches in the niche; assess whether there is money being spent in the niche; and then that vital “something” that is missing, which hopefully you will be able to find and sell to the market.

When you have completed the research on your niche market list, you will need to make an evaluation of which one(s) presents the best business proposition, then start developing the niche. Remember that Rome was not built in a day, so be patient and don’t try to short-cut the research or you may miss some important information.

When the product is selling like hot cakes – start all over again.

While browsing for sites of interest to seniors tonight I found this video on YouTube uploaded by Rob Clairman that features 8 Top Senior Sites.

I recommend that you read the written list of all the sites and summary of the content below the video as the video progresses – adds clarity to what you are watching.


Published on 7 Feb 2013

1) Online Searching And Browsing — http://www.touchlogo.com/
This website allows you to browse through endless websites categorized in subjects such as: News, Seniors, Weather, Hot Deals, Health etc. etc.
2) News — http://seniorjournal.com/
This is a great, dynamic and informative news site focuses on the senior citizen
3) Dating — http://www.seniorpeoplemeet.com/
There are many good senior dating sites. However only this one is full with REAL people and an easy and intuitive browsing experience.
4) Housing — http://www.activeadultliving.com/
Just choose your desired state and city and get all the information you need to make a good decision for your next housing
5) Videos — http://www.youtube.com/user/aahsa
This is the official channel of the American Association of Homes and Services
6) Jobs — http://www.seniorjobbank.org/
A great source for jobs and gigs
7) Health — http://www.agingnetworkservices.com/
One of the most popular sites for health and aging related issues.
8) Blogs – http://www.suddenlysenior.com/
Great blog for the golden age! Just check it out

What is a blog and why would you want to start your own?

Firstly, a blog is often a mixture of what is happening in a person’s own life and what is happening on the web. It is usually in the form of  a  frequently updated, personal website featuring diary-type commentary and links to articles on other Web sites. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects,  there are as many unique types of blogs as there are people.

Blogging is part of the general trend of putting everything on the web, regardless of whether we are talking about business, hobbies or personal stuff. It can just be a means of communicating with friends, with others who share your hobbies or interests, or it can be a business tool. Of course it can also be a combination of these things.

So perhaps instead of asking why you would want to have your own blog, ask instead if you want to, or have a need to communicate with others. The great advantage of social media is that you don’t need to know people personally to communicate with them and for this reason it is ideal for bringing interaction with others into the lives of folk who may otherwise feel isolated.

Is this you or somebody you know? Don’t think that it would be too hard to learn how to blog, because it is in fact quite simple and there are dozens of free videos and help pages to show you exactly what to do. There is no need to have fancy looking pages, but if that is what you would like, you could soon learn how to spice them up a bit.

Generally speaking blogs tend to have a few things in common:

  • A main content area with articles listed from the lates backwards.
  • Articles are usually organized into categories.
  • There is an archive of older articles.
  • There is a way for people to leave comments about the articles.
  • A list of links to other related sites, sometimes called a “blogroll” is often included.
  • There can also be one or more “feeds” like RSS, Atom or RDF files. (A Feedreader accesses other sites automatically looking for new content and then posts updates about that new content to another site).

Blogs can be stand-alone (self-hosted) or externally hosted. If you wish to host your own blog, you will be able to choose your own domain name, but you will be up for the cost of that domain name and your hosting at a minimum.

Externally hosted blogs are usually free but will often have limitations on what content and customisation you can have and perhaps also whether you can monetise it so if you want your blog to make some money, it is best to start out hosting your own. It is possible to change platforms later, but you would probably have to change the blog domain and that might lose you some readers. (For a more extensive discussion on the choice of blog platforms, go to  blogger.com

Some of the most popular free hosted blogs are listed below. All are very easy to set up and get you going quickly. Have a look at each one to see if it does what you want your blog to do, for example upload photos, videos, podcasts, run discussion boards etc.

wordpress.com
thoughts.com (as distinct from wordpress.org which supplies the platform for self-hosting)
weebly
yahoo 360
Windows Live

Problogger – Tips for Beginners

If you sign up to my blog this month you will get access to free ebooks about blogging (if you are already subscribed, you’ll be sent the link).

For more information, check outbecomeablogger.comProblogger – Tips for Beginners & becomeablogger.com for free video tutorials on how to create your own blog.

Blogging is an easy and economical way to share with family, friends and busuness associates alike. Make it fun!

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