Browsing Tag

structure

Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

IMA – A Review of Internet Marketing Apprentice

Is this the site that has all you need?

Membership sites are still going strong this year and for good reason – a good membership site can have all the tools and resources you need to get your internet business up and running and making money. The only reason that often they don’t is that you go flitting from one site or ptoject to another (like I used to) and don’t get on and follow the suggestions, plans or programs that these excellent sites offer.

Mind you, they are not all excellent sites, but most are run by people who with integrity and who want to do all they can to get you making money and living the same lifestyle of freedom that they themselves have. SO how do you know if a particular membership site will be one of the good ones?

Here are a few pointers to help you decide:

  • Does the site just seem to be a product with a download area and an optin box for your email?
  • Is there a whole lot of hype and trumpet blowing and very little factual information about what is included?
  • Does the advertising tell you up front that the “free” offering is just a lead in and once you sign up, you’ll have to pay a fee, perhaps a monthly fee, to have any real benefit?

Now, don’t get me wrong  – there is nothing wrong with a membership site that has a monthly fee and offers great value for that fee – I belong to a few of them myself – but they have always been open and honest up front about the pricing structure, letting you decide beforehand whether this is for you.

So, here are some clues that a membership site you are considering is good value:

  • Are you offered something that you deem to be good value before you are even asked for any cash? Especially important for those who are in their early stages and don’t have much to spare yet.
  • What sort of training is on offer?
  • Is it at a level appropriate for your stage of learning? Some sites will only offer basic stuff, while others will bamboozle a beginner, maybe putting them off forever.
  • What other resources are provided? Can you get products to sell, resell, brand or rewrite & make your own?
  • Do they help you get traffic to your sites? After all, the best website ever won’t make any money if nobody sees it!

OK, enough of my views – I want to tell you about a new membership site started by a guy I’ve learned to trust, Randy Smith and his partner Craig Dawber. It’s called Internet Marketing Apprentice (or IMA for short) and it incorporates all the elements I’ve told you to look out for in a good membership site. You can get free coaching newsletters sent every 7 days and you don’t need to pay anything for that.

 

However, for those who are ready for more, there many aspects to the membership.