Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

GoDaddy Promotion

 

Limited time cheap web offer – 5th March to 5th April 2014

Easily build your website. Just $1 per  month Website Builder™ with Free domain!

For anyone wanting to get a personal or small website going for very low cost, GoDaddy have a great offer going between 5th March to 5th April 2014 – for $1 per month you can get a website with unlimited pages, 1GB of disk space and 150GB bandwidth and this is plenty for a small site.

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In addition, if you select a 12, 24 or 36 months web plan, you can get a free domain for the same period (after that the domain will renew at the then-current price). This means that for $36 you could pay upfront for 3 years and get your domain name and website online for 3 years with nothing more to pay until after that.  What a great deal!  Check it out here.

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To help with building your site, there are 50 personal themes to choose from in the website builder.

 

5 Home Business Success Tips

A lot of people avoid having a home based business for various reasons.

Some do not wish to have the responsibility associated with one and others are just simply clueless on how or where to start. This article focuses on some help in getting you started with a home based business and getting you on your way to success.

1) Advertising is always the most important aspect of any business. Even if your business is not home based, you still spend a significant amount of money on advertising. Since a home based business does not have a store front or a public office where they can advertise themselves, you must invest money in getting the word out to the world about your company. Consider internet marketing as a way for your business to expand in the world as well as advertising in local newspapers, billboards, and newsletters.

2) It takes time to develop clientele and make a significant amount of money through any business and this is not any different when it comes to a home based business. It is important to keep in mind not to get discouraged because your first few months are tough. Every business out there started somehow and many of them did not grow to be an overnight success. Keep at your business regardless how bleak it may seem at first, and you will eventually build your own trusted clientele and following.

3) Consider what types of equipment you need to purchase to run your business even if it is just a new printer or computer. It is important to shop around for the cheapest prices possible and opt to purchase what you can second hand. Make sure what you need is something that you have budgeted for.

4) It is important to understand the different tax laws and regulations associated with your business. Some businesses need permits as well as tax forms filed before even starting. You need to have a basic idea of how taxes work before starting your business so you ensure you will not lose any money when it comes to filing your taxes for the next year. Many items you purchase to start your business are considered tax deductible and it is in your best interest to research as much as possible to save money.

5) Come up with your own business plan. The most important thing that you can do for your home based business is to come up with a one year plan and what you hope to accomplish in that time frame. Make sure that you keep notes and ideas separate from your actual home information. Reserve a space for yourself within your house where you can work by yourself undisturbed. If you treat your business with dedication and as an actual business, you will more likely succeed.

Although starting up a home based business is a lot of responsibility and can be time consuming, you will find that the time will be worth it. Knowing what to do will provide you more success. It is important to take your time and plan things out and then take the plan and put it into action.

Is your life cluttered?

I’ve been hearing a lot lately about clutter from various sources and the theory seems to be that if our lives are cluttered up in some area, it stops us from moving forward or getting ahead in that area.

Well not everybody will agree with this proposal, but it bears thinking about so I wrote down of a few things that might affect the workflow in my office for a start.

  • Does clutter make the work flow more or less efficient?
  • How easy is it to find things?
  • Does the look of a tidy office make me feel more inclined to work or less?
  • Do I care about the tidiness of the office when clients or visitors call ?

But it’s not just tidiness I’m talking about, it’s also belongings, such as clothes we don’t wear anymore because they are too big or too small, out of fashion or we just don’t like them & never wear them; shoes (how many ladies do you know with more than 10 pair in their wardrobe?), towells & linen, ornament, gadgets, tools, books, music, movies – the list goes on and one.

Could you give some of these things away to someone who would appreciate them and not feel deprived? Would it make you feel lighter to have gained space back and maybe helped someone else?

Not just physical things either, what about the clutter in our minds? Like holding onto grudges or resentments of things that happened years past; dreams of being famous or wealthy but not taking any action to set us on the path – don’t get me wrong, I’m not knocking big dreams because every success starts with an idea, but without any action, it just stays an idea and doesn’t become reality.

Let’s declutter our lives, our homes, our workplaces, our cars and our minds. Be open to change and to opportunities that come along. Make way for new things, new friends, new places perhaps, new ideas, new starts.

We’re never too old to learn and it’s never too late to start again!

Best wishes
Trish

 

 

Share Folders Free with Dropbox

A very useful tool I use, mainly for backing up online and sharing files within my own network , but it has the potential for much much more is Dropbox. Yes, there is an upgrade option, but you can use the free version very well. There is also an option to get more free storage space when someone you tell about Dropbox signs up.

So what does it do?  It lets you share your files and folders with others by sharing an existing folder on your PC or creating a new one to share. Once you add other members to the folder, it will appear in your friends or colleagues own Dropbox just as it does in yours. Any changes made to the shared folder’s contents will appear instantaneously to everyone who is a member of that folder. You can create a folder in your Dropbox folder just as you would anywhere else on your hard drive.Can you see the potential in this?

There are two ways to setup Dropbox, as a local application or online. The procedure is pretty much the same either way.

Read moreShare Folders Free with Dropbox

Software Crashes – Prevention & Recovery

These days, most of us have a lot of software on our PCs and we need to know how to take care of our system to minimize the possibility of a crash.

(For beginners, the following words  have a computer specific meaning)

1. Crash – When a program or your entire computer stops working and you cannot move the mouse or use the keyboard, and the screen is frozen.

2. Reboot – When you restart your computer after a crash.

3. Control Panel – A feature of Windows that will give you access to system utilities and settings.

4. PC – just another term for your computer (short for Personal Computer – from early computing days)

What should you do first if your PC crashes? Try to stop work, go away & leave it for a few minutes. Often, the computer is trying to process a whole string of commands and might just need to take a little more time. Pressing more keys will just add to the computer’s processing queue, maybe even forcing a crash.

Most of the time the hardware is OK, but the software has caused a problem. A good way to try to recover from a problem is to press the Ctrl + Alt + Delete keys. In XP this will open the Task Manager and show you all the programs running. Note that at least one will probably have a non-responsive indication. Try clicking one at a time on the programs listed that are “Not Responding” and click “End Task”. After that, close the dialog box and see if your computer is working again.

This should solve about 98% of your crashes. If your computer is not responding after all this, you can try restarting. Switching off the entire power is the last resort and should not be done unless everything else has not worked.

To prevent computer crashes, it’s worthwhile to carry out ongoing file maintenance. Check that you have room on your hard drives. To do this, open My Computer and right click on the drive you want to check (e.g. C:) and then click “Properties”. You will get a pie chart showing how much used & free space is on the drive. Windows needs plenty of working space & the suggestion is not to go over 70% usage of your total hard drive space.

You may need to delete or move  any large audio or video files that are occupying too much space to another hard drive or a CD.  When you are short of space,  it is also advisable to remove software programs that you don’t use by going to “Start”, “Control Panel”,  “Add or Remove Programs”.

Make sure you have enough Memory or RAM (Random Access Memory).  If your RAM is low,  help out your computer by not opening too many programs at once.  To find out how much RAM your computer has, select Control Panel from the Start Menu, Double Click System Tools, and then open the System Information tab. The total and available memory is listed towards the bottom of the right panel when you click on System Summary.

Software programs that use the most RAM are those that include a lot of graphics, video or sound capabilities. If your system runs slowly and you use this type of program a lot, it might be worthwhile to upgrade your RAM

Back up your hard drive regularly. There are notes on how to do this online and it is very important and should be done consistently. This way you will not lose a lot of work should you have to turn off power or restart your computer due to a crash (or a power failure!). Losing work is never fun and can be avoided by a little preventive maintenance.

Best Wishes
Trish

Christmas bonuses coming soon!

I seem to have wandered from the topic of computers in the last few posts, but don’t worry, I have quite a few gifts for all my readers of the internet marketing kind and others of general interest.

I can’t resist getting new products sometimes so I’m going to make many of them available to my subscribers free for a week (sometimes a reseller licence does not allow a product to be given away free).

I should have it all ready in the next three days, so keep watching this space!

Cheers

Trish

New Blog for Senior Computer Users

Hi everyone, welcome to the new blog.

The purpose of this blog is to create a community where folk of senior years and other beginner computer users can all learn from each other and support each other in our journey towards making more use of our computers and finding ways to earn extra income from them and from the internet.

For those unfamiliar with the word ‘blog’, it is derived from the term ‘web log’ and is basically a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. These entries are commonly displayed in reverse chronological order.

Blogs are a great way to involve people because they give everyone a chance to make comments on any material posted or to send in helpful answers to problems other members have written in about, so this blog will be replacing the newsletter that some of you were receiving.

Many of you don’t know me, so I’d like to introduce myself. I am a baby boomer, living in Queensland, Australia at present, but thanks to the internet, am in frequent contact with people all over the world. I have two daughters and three grandchildren living on the other side of Australia and the rest of my family living in New Zealand or scattered all over the globe. Naturally I am a frequent user of email & Skype to keep in contact with them. (For those who don’t know about, or use skype, it uses the internet to make long distance phone calls that are free to other skype users or allow you to ring someone’s regular phone very cheaply. We will be doing an article about skype and other similar systems – so stay tuned. If you register to receive email notification of new posts, you’ll get the news immediately this topic is posted.)

I have been a computer buff for twenty years or so after buying my first home computer. Believe it or not, it didn’t have a hard drive at all, just 2 single sided 5.25″ floppy disks and just a little amber screen about 150 x 100mm!

While not an expert in any area, over the years I have helped many, many people to learn how to use their computer better and about eight years ago I started giving structured, one-on-one computer lessons, mainly for seniors.

During this time, I came across a great number of people who had acquired a computer by various means, some by being given an outgrown desktop model from family members who had upgraded, or buying a cheaper PC (personal computer), new or second-hand for themselves or even, as my own mother has done, buying a laptop for the convenience of being able to use it anywhere (like in a warm room in winter!).

One of the things that saddened me was to find that many of these owners would like to get more use from their PC, but were scared to do much in case they damaged something; they didn’t know how to do more than just some of the basic tasks and in many cases, ended up only using these marvellous tools for email and playing patience (or solitaire, if that is how you know it). If this is you, don’t worry – playing solitaire is a great way to become proficient with your mouse!

Now that’s fine if you are happy to be just using your computer for email because it certainly allows you take keep in touch with distant relatives and friends almost instantly. However, for those who would like to take advantage of other functions and features, I’m hoping that the information in this blog, and the comments from others, will inspire you and bring you information and tools to assist you as you learn to make your computer work for you.

Learning can be great fun or it can be a drag, it all depends on how you approach it and what you want to get out of it. Naturally the reasons for people wanting to learn more will be many and varied so the plan is to present some projects/information for beginners and some in varying levels for more advanced users. I won’t be re-inventing the wheel, but will be bringing together ideas, games and projects devised by others into this blog, so that you have a base to work outwards from.

Working along alone is sometimes hard and we lose momentum and hope. I’ve found from personal experience that by belonging to a community of like-minded people, there’s nearly always someone ‘out there’ who can help with something you’re stuck on, or just to say ‘hey, I know what it’s like. I nearly gave up, but hang in there, try this and you’ll soon have the hang of it’.

Do you know that studies have shown that the point where most of us give up is when we are nearly there? I’m sure this resonates with some of you, it certainly did for me when I first heard it. So, hang in there, ask a question, make a post – just don’t feel isolated as there are thousands of people our age out there getting a great deal in so many ways from our PCs.

There will be articles from other senior clubs and forums, ‘how to’ articles, reviews of products and also a special area devoted to using your computer and the internet to earn money. I doubt that there is anyone, not matter what age, who would not find it useful to have another stream of residual income, so there will also be links to information, programs and products that could be helpful on your journey.

I would love to hear suggestions from readers on topics they’d like to learn about so please write your ideas in the ‘Suggest Ideas’ area. You also have the opportunity to make comments after any post. Perhaps add extra ideas or methods that have worked for you and would help others. If you think what is written is rubbish, you are free to say that also, but please abide by the rules, no spamming, no personal attacks and no offensive language.

It is my hope that by coming here often to check out what is on offer we can become a community that shares and grows together.

If you would like to be sent an email whenever there is a new post, enter you name and email address in the form on the home page.

Please be assured, this site is not primarily to push you to buy anything. I would be happy for you to join in, contribute your ideas and never buy a single thing, but please respect the position of others who may want to do so, especially if they are building an on-line business. I would not be where I am today without buying products and mentoring along the way so there will be space for featured & recommended products as well as helpful hints, ideas and general information here on the site. If any readers wish to contribute original articles, please email me.

Looking forward to hearing from you.

Best wishes, Trish