Browsing Tag

rules

Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
Robot_Vector_Character_Holding_a_Note_25

Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

.

Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

.

Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

Cute_Vector_Robot_Character_img1

While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

.

Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

.

The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

.

Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

.

Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

.

Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

.

It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

Joint Ventures Can Be Mutually Beneficial

Joint Venture Agreement

Joint Venture

Internet marketers often work alone to generate income for themselves, but sometimes it can be mutually beneficial to form a joint venture with other like-minded folks working on similiar projects.

The ability to spread out effort and risk, while increasing returns, can be somewhat risky, but one worth taking because, if the exercise is successful, you have made a new friend and maybe even developed a permanent working relationship.

As with any worthwhile pursuit there are some core basics and guiding principles that joint venture participants should practice when seeking partners and executing a plan.

Before proceeding, it’s essential to know what a joint venture is. A “JV” is an agreement between two parties each seeking to cooperatively leverage the assets of each other, be it a skill, a product, a trade secret, or a customer or prospect list. In the case of an internet marketer, the agreement usually involves one marketer mailing to the other’s mailing list.

Once it’s been determined that a joint venture will be undertaken there are some fundamentals that should be followed to assure the best outcome.

Assessing your partner is a critical first step when forming a joint venture. Analyzing each other’s strengths and weaknesses and discerning each other’s agenda beforehand will serve to lessen negative surprises later.

You can get a free Joint Venture Agreement form here.

Strategy development is an initial activity where both participants assess the viability of their effort and any potential obstacles to the outcomes they plan to achieve. Concurrently, the partners can set milestones and financial agreements during this period. A 50-50 profit split is most common. In some cases, a newer marketer may forego some of the proceeds in order to establish a presence in their market.

Once these tasks are found to be suitably addressed, the new associates can move on to carrying out the campaign. Of course, this is not a static operation. If time and duration allows, testing and improvement should be ongoing as the campaign proceeds to its conclusion.

Finally, the hopefully happy and prosperous end is reached and various goals realized. It’s important to note that any end-defining milestones should have been during the assessment and strategy sessions. This will prevent misunderstandings and promote further collaboration.

Another pointer is to aim high. Sure, rejection may be the first response, but perseverance rules the day and a big player could be the tipping point to reaching a critical mass of success and security.

Lastly, always operate with a win-win mentality while following the sequence. Do it right, and it will be the first of many join ventures…or the last one you’ll ever need.

For more information, you can get a free copy of “Joint Ventures: Tips for Successful Partnerships” from this link or by clicking on the book below.

Joint Ventures

Publishing Your Own Book

Have you ever thought of turning your eBooks into physical books?

If the thought has never crossed your mind you should think about it.

I’m guessing you may be thinking that the book publishing process is hard work, but I’d like to tell you about a new product from John Thornhill that could make you think differently and may be just the answer you are looking for. John has created a video series showing you how you can turn an eBook you have rights to into a physical book in under an hour.

Here are some advantages of converting your eBooks to books.

  • You Gain More Credibility. As a book author you instantly gain more credibility as you are seen as an expert.
  • You Have Another Autopilot Business. If you choose not to sell on eBay and from your website you can still sell from websites such as Amazon and the whole process is 100% automated.
  • You Get More Exposure. Your book can be seen on the worlds leading online bookstores such as Amazon and Barnes & Noble. This gives your name, and therefore your business more exposure.
  • You Have Another Way To Generate An Affiliate Income. Yes, you can still generate an affiliate income from your book and you will be shown exactly how to do it.
  • You Have Another Product To Sell On eBay. With the current eBay rules you cannot sell an eBook as a digitally delivered item. However, if you convert your eBook to a book you instantly have another product to sell on eBay.
  • You Have Another Way To Generate Traffic. You can still add links to your existing products in your book, just as you would with an eBook.

The real beauty is John has also figured out a way to sell this book via online bookstores such as Amazon and you don’t have to lift a finger because when a book is sold they are printed and distrubuted automatically. In fact all you have to do is spend the money you earn from the book sales!

Since an ebook is just an electronic book, this process would be useful for many other purposes besides internet marketing, perhaps publishing your family tree, an instruction guide, recipe book – anything at all as long as it is in digital format.

Visit the link below to find out more.

http://r7-

sydney.webserversystems.com/~trishfin/Recommends/ebook2book

Regards,

Trish

New Blog for Senior Computer Users

Hi everyone, welcome to the new blog.

The purpose of this blog is to create a community where folk of senior years and other beginner computer users can all learn from each other and support each other in our journey towards making more use of our computers and finding ways to earn extra income from them and from the internet.

For those unfamiliar with the word ‘blog’, it is derived from the term ‘web log’ and is basically a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. These entries are commonly displayed in reverse chronological order.

Blogs are a great way to involve people because they give everyone a chance to make comments on any material posted or to send in helpful answers to problems other members have written in about, so this blog will be replacing the newsletter that some of you were receiving.

Many of you don’t know me, so I’d like to introduce myself. I am a baby boomer, living in Queensland, Australia at present, but thanks to the internet, am in frequent contact with people all over the world. I have two daughters and three grandchildren living on the other side of Australia and the rest of my family living in New Zealand or scattered all over the globe. Naturally I am a frequent user of email & Skype to keep in contact with them. (For those who don’t know about, or use skype, it uses the internet to make long distance phone calls that are free to other skype users or allow you to ring someone’s regular phone very cheaply. We will be doing an article about skype and other similar systems – so stay tuned. If you register to receive email notification of new posts, you’ll get the news immediately this topic is posted.)

I have been a computer buff for twenty years or so after buying my first home computer. Believe it or not, it didn’t have a hard drive at all, just 2 single sided 5.25″ floppy disks and just a little amber screen about 150 x 100mm!

While not an expert in any area, over the years I have helped many, many people to learn how to use their computer better and about eight years ago I started giving structured, one-on-one computer lessons, mainly for seniors.

During this time, I came across a great number of people who had acquired a computer by various means, some by being given an outgrown desktop model from family members who had upgraded, or buying a cheaper PC (personal computer), new or second-hand for themselves or even, as my own mother has done, buying a laptop for the convenience of being able to use it anywhere (like in a warm room in winter!).

One of the things that saddened me was to find that many of these owners would like to get more use from their PC, but were scared to do much in case they damaged something; they didn’t know how to do more than just some of the basic tasks and in many cases, ended up only using these marvellous tools for email and playing patience (or solitaire, if that is how you know it). If this is you, don’t worry – playing solitaire is a great way to become proficient with your mouse!

Now that’s fine if you are happy to be just using your computer for email because it certainly allows you take keep in touch with distant relatives and friends almost instantly. However, for those who would like to take advantage of other functions and features, I’m hoping that the information in this blog, and the comments from others, will inspire you and bring you information and tools to assist you as you learn to make your computer work for you.

Learning can be great fun or it can be a drag, it all depends on how you approach it and what you want to get out of it. Naturally the reasons for people wanting to learn more will be many and varied so the plan is to present some projects/information for beginners and some in varying levels for more advanced users. I won’t be re-inventing the wheel, but will be bringing together ideas, games and projects devised by others into this blog, so that you have a base to work outwards from.

Working along alone is sometimes hard and we lose momentum and hope. I’ve found from personal experience that by belonging to a community of like-minded people, there’s nearly always someone ‘out there’ who can help with something you’re stuck on, or just to say ‘hey, I know what it’s like. I nearly gave up, but hang in there, try this and you’ll soon have the hang of it’.

Do you know that studies have shown that the point where most of us give up is when we are nearly there? I’m sure this resonates with some of you, it certainly did for me when I first heard it. So, hang in there, ask a question, make a post – just don’t feel isolated as there are thousands of people our age out there getting a great deal in so many ways from our PCs.

There will be articles from other senior clubs and forums, ‘how to’ articles, reviews of products and also a special area devoted to using your computer and the internet to earn money. I doubt that there is anyone, not matter what age, who would not find it useful to have another stream of residual income, so there will also be links to information, programs and products that could be helpful on your journey.

I would love to hear suggestions from readers on topics they’d like to learn about so please write your ideas in the ‘Suggest Ideas’ area. You also have the opportunity to make comments after any post. Perhaps add extra ideas or methods that have worked for you and would help others. If you think what is written is rubbish, you are free to say that also, but please abide by the rules, no spamming, no personal attacks and no offensive language.

It is my hope that by coming here often to check out what is on offer we can become a community that shares and grows together.

If you would like to be sent an email whenever there is a new post, enter you name and email address in the form on the home page.

Please be assured, this site is not primarily to push you to buy anything. I would be happy for you to join in, contribute your ideas and never buy a single thing, but please respect the position of others who may want to do so, especially if they are building an on-line business. I would not be where I am today without buying products and mentoring along the way so there will be space for featured & recommended products as well as helpful hints, ideas and general information here on the site. If any readers wish to contribute original articles, please email me.

Looking forward to hearing from you.

Best wishes, Trish