purpose

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

Nowadays, the concepts of time and money are being redefined and”Financial Freedom”, is one such Financial-Independence-smlterm that has gained much importance in the changing financial scenario.

A popular definition of “Financial Freedom” is that an individual has the freedom from continuous financial responsibilities through a planned management and allocation of assets. In other words, a person is free from back-breaking work by giving him or herself a steady source of income for life.

To really understand the concept of ”financial freedom” you need to look outside the traditional ideas of income and expenses.

We’ve been taught that time spent on hard work generates money. ”Financial freedom” opposes this concept of time-for-money swap and lets the money work for the individual instead. However, in spite of this advantage many professionals find it difficult to work without a fixed routine.

Thus, to achieve financial freedom we need to change our old mindsets and develop a new attitude towards earning money. We must realize that money is simply the means to achieve ends.

We must also remember that a person cannot be judged by the money he or she possesses. Unless these misconceptions are cleared the entire purpose of financial freedom is defeated since satisfaction is the keyword to financial freedom.

Financial Freedom is Time Freedom – get your copy of “How to Achieve Your Own Financial Freedom” FREE from this link.

Financial Independence

 

UsingPLRMost people will already know what PLR is, but for any who want to learn more, a google search or this wiki page is a good place to start  – http://en.wikipedia.org/wiki/Private_label_rights

Although you have the right to publish any private label rights material “as is” on your site, there is a possibility that search engines will consider it as “duplicate content” meaning that if the identical material can be found on another site, your article can be considered duplicate content and penalised with regard to ranking. If you have some PLR you want ti use, you can easily find out how many other sites are using that same content by selecting a sentence from an article, putting quotes around it, and entering that sentence into a search engine. Often you’ll find 10, 50, or 100 other sites with the same article.

There is a lot of debate on the subject of duplicate content – only yesterday I heard one marketer proclaim that it is rubbish, using duplicate content didn’t affect his results adversely at all, while another IM teacher urged readers to avoid it at all costs.

So if you are a newbie, do you use it or not?  My suggestion is to use it, but change it enough to make it quite different from the original. For me, this is a lot faster than writing a new article from scratch. Here are three of the most common recommendations:

Firstly, you should add a new first paragraph to the article. This paragraph explain your purpose in the rest of the work and summarize what is coming up next.

Secondly,  rewrite most of the first two or three paragraphs in your own words. I like to read a few sentences in a paragraph and then reword them in my own style. Then I delete the original sentences and continue with the next sentences.

This process creates at least three or four paragraphs totally in your own words that are very unlikely to be duplicated elsewhere.

Just how may paragraphs you rewrite is up to you. The more your rewrite the better off you will be. And, the more you change, the more original the article will appear to both the search engines and your site’s visitors.

Thirdly, write a new closing paragraph. Make this a summary of the article. You may also include a lead-in to another page on your site with a link to that page.

It is often said that there is “nothing new under the sun”, in this context meaning that what has been said and written has been said and written before, the only thing that is new in each case is the presentation, so if you want to save some time when creating your own material, whether  articles or complete ebooks, using Private Label Rights in this way will avoid any duplicate content penalty.

 

For more information, subscribe to the blog (RHS of the page) – one of the June freebies is “25 Ways to Reuse PLR content”

 

 

Hi everyone, welcome to the new blog.

The purpose of this blog is to create a community where folk of senior years and other beginner computer users can all learn from each other and support each other in our journey towards making more use of our computers and finding ways to earn extra income from them and from the internet.

For those unfamiliar with the word ‘blog’, it is derived from the term ‘web log’ and is basically a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. These entries are commonly displayed in reverse chronological order.

Blogs are a great way to involve people because they give everyone a chance to make comments on any material posted or to send in helpful answers to problems other members have written in about, so this blog will be replacing the newsletter that some of you were receiving.

Many of you don’t know me, so I’d like to introduce myself. I am a baby boomer, living in Queensland, Australia at present, but thanks to the internet, am in frequent contact with people all over the world. I have two daughters and three grandchildren living on the other side of Australia and the rest of my family living in New Zealand or scattered all over the globe. Naturally I am a frequent user of email & Skype to keep in contact with them. (For those who don’t know about, or use skype, it uses the internet to make long distance phone calls that are free to other skype users or allow you to ring someone’s regular phone very cheaply. We will be doing an article about skype and other similar systems – so stay tuned. If you register to receive email notification of new posts, you’ll get the news immediately this topic is posted.)

I have been a computer buff for twenty years or so after buying my first home computer. Believe it or not, it didn’t have a hard drive at all, just 2 single sided 5.25″ floppy disks and just a little amber screen about 150 x 100mm!

While not an expert in any area, over the years I have helped many, many people to learn how to use their computer better and about eight years ago I started giving structured, one-on-one computer lessons, mainly for seniors.

During this time, I came across a great number of people who had acquired a computer by various means, some by being given an outgrown desktop model from family members who had upgraded, or buying a cheaper PC (personal computer), new or second-hand for themselves or even, as my own mother has done, buying a laptop for the convenience of being able to use it anywhere (like in a warm room in winter!).

One of the things that saddened me was to find that many of these owners would like to get more use from their PC, but were scared to do much in case they damaged something; they didn’t know how to do more than just some of the basic tasks and in many cases, ended up only using these marvellous tools for email and playing patience (or solitaire, if that is how you know it). If this is you, don’t worry – playing solitaire is a great way to become proficient with your mouse!

Now that’s fine if you are happy to be just using your computer for email because it certainly allows you take keep in touch with distant relatives and friends almost instantly. However, for those who would like to take advantage of other functions and features, I’m hoping that the information in this blog, and the comments from others, will inspire you and bring you information and tools to assist you as you learn to make your computer work for you.

Learning can be great fun or it can be a drag, it all depends on how you approach it and what you want to get out of it. Naturally the reasons for people wanting to learn more will be many and varied so the plan is to present some projects/information for beginners and some in varying levels for more advanced users. I won’t be re-inventing the wheel, but will be bringing together ideas, games and projects devised by others into this blog, so that you have a base to work outwards from.

Working along alone is sometimes hard and we lose momentum and hope. I’ve found from personal experience that by belonging to a community of like-minded people, there’s nearly always someone ‘out there’ who can help with something you’re stuck on, or just to say ‘hey, I know what it’s like. I nearly gave up, but hang in there, try this and you’ll soon have the hang of it’.

Do you know that studies have shown that the point where most of us give up is when we are nearly there? I’m sure this resonates with some of you, it certainly did for me when I first heard it. So, hang in there, ask a question, make a post – just don’t feel isolated as there are thousands of people our age out there getting a great deal in so many ways from our PCs.

There will be articles from other senior clubs and forums, ‘how to’ articles, reviews of products and also a special area devoted to using your computer and the internet to earn money. I doubt that there is anyone, not matter what age, who would not find it useful to have another stream of residual income, so there will also be links to information, programs and products that could be helpful on your journey.

I would love to hear suggestions from readers on topics they’d like to learn about so please write your ideas in the ‘Suggest Ideas’ area. You also have the opportunity to make comments after any post. Perhaps add extra ideas or methods that have worked for you and would help others. If you think what is written is rubbish, you are free to say that also, but please abide by the rules, no spamming, no personal attacks and no offensive language.

It is my hope that by coming here often to check out what is on offer we can become a community that shares and grows together.

If you would like to be sent an email whenever there is a new post, enter you name and email address in the form on the home page.

Please be assured, this site is not primarily to push you to buy anything. I would be happy for you to join in, contribute your ideas and never buy a single thing, but please respect the position of others who may want to do so, especially if they are building an on-line business. I would not be where I am today without buying products and mentoring along the way so there will be space for featured & recommended products as well as helpful hints, ideas and general information here on the site. If any readers wish to contribute original articles, please email me.

Looking forward to hearing from you.

Best wishes, Trish

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