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Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

Free Gift Membership to “Learning to Earn” see below.

If you’re approaching retirement age and wondering what you can do to enjoy a long and healthy life in your golden years then consider adopting the attitude of a lifelong learner. Most people think of lifelong learning as being confined to academic endeavors however the lifelong learning approach covers all areas of life including spiritual, social, academic and physical.

Lifelong learning is based on an attitude of constantly growing and evolving in various areas of your life. The old saying that whenever anything is not growing it is decaying could be just as true for us as humans. No matter what a person’s age there are great benefits to be gained by challenging yourself in the different areas of your life, physical, mental and self-deveopment.

Physical challenges must be appropriate for your level of fitness, but regular exercise of some kind will leep your body healthier and your brain healthier too. Mental challenges do not have to be academic study, they can be a new hobby or interest, a new caring or chrity venture, more involvement with family. The most growth in personal development will come when you take on something that is currently outside your comfort zone (nasty words those, aren’t they? How we love to stay in our comfort zone, even when it isn’t all that comfortable really).

Lifelong learners live by the motto “you’re never too old to learn” and this attitude is a big part of the reason that people who approach life with this mindset are seen to perhaps live longer but definitely enjoy a better quality of life – is the so-called law of nature known as the “use it or lose it” true?

It does seem to be the case that those who are considerably inactive develop mobility problems as they age, whereas those who are quite active do not develop these mobility problems. A similar effect takes place with anyone who takes no part in any mentally challenging activity or pursuit. After years of mental inactivity Continue reading

Seniors who become adept at and use a computer appear to have fewer depressive symptoms than those older adults who aren’t so technologically connected.

That’s the finding of a research study, Depression and Social Support Among Older Adult Computer Users, presented August 18 at the 113th Annual Convention of the American Psychological Association.
The data regarding computer use and depressive symptoms was collected as part of the latest wave of an ongoing longitudinal study that is designed to determine the changes over time in physical health, mental health and social activity of older adults living in lower Manhattan.

Called VOICES (Villagers Over 65 Independent Living Challenges and Expectations), the research is being sponsored by Village Care of New York, a not-for-profit long-term care provider. “Villagers” refers to persons living in Manhattan’s Greenwich Village and environs, representing the core group of individuals being followed over the course of the study, which began in 1998.

The computer use study was conducted by Edward Cisek, PhD, and Kathleen Triche, DSW, CSW.

Triche, who presented the study’s findings at the conference in Washington, D.C., said that the researchers decided to look into the impact of the growing use of computers by seniors on the hypothesis that those using computers would report fewer depressive symptoms than non-users.

Through observations at one of Village Care’s senior information centers in New York City, which Triche directs, computer use there seemed to give older adults a greater connection with the world around them.

“Given the social and informational nature of older adults’ computer practices – e-mail, chat rooms and health information gathering, for example, it seemed likely that this would be beneficial to an individual’s overall mental health,” Triche said.

In the computer study, it was determined, after controlling for a number of background characteristics, that seniors who were computer users reported significantly fewer depressive symptoms than their counterparts who do not use the computer.

Researchers also found that computer users tended to be among the younger members of the study group and have higher annual household incomes, while also reporting higher functioning in activities of daily living than the rest of the seniors in the study group.

“Clearly, those older adults in this study who use computers report fewer depressive symptoms, regardless of how many hours per week they use the computers,” Triche said, cautioning, however that these findings are among a generally highly educated group residing in a limited geographic area.

Future research in this area should include more diverse populations and use other measures of social connectiveness.

Participants in the survey included an urban community sample of 206 adults over the age of 65 (with a mean age of 80) that was randomly selected from three zip codes in lower Manhattan.

Reprinted from “Medical News Today” Article Date: 22 Aug 2005
http://www.medicalnewstoday.com/articles/29466.php
VILLAGE CARE OF NEW YORK

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