Where to Start Finding, Your Marketing Niche

Girl-dreaming-passion

The first rule of niche marketing to learn is that it is advisable to research a market first and to try to establish a shortage in the market place, after which you will need to find a product to fill that shortage. Do not try to find a market for a product that you already have as it is almost certain you will fail.

So, before doing any research you will need to decide on the type of market that interests you. There are a lot of them on the Internet so it is important to choose the right one for you. To begin the research it is advisable to start on a broad theme and then dig down into the market. The following is a good starting point to find your potential list of markets to review.

1. A market following one of your passions.
2. A market within the Internet Marketing (IM) niche.
3. A market that follows the high spenders.

Number one blueThe first is obvious. You need to list any, and all the subjects that you feel passionate about, such as hobbies, sports, your work, or any subjects that you are knowledgeable about. If you are passionate about the subject then it would seem natural that you could make others passionate as well.

..

teo-blueThe second market – IM – is probably the largest market currently on the Internet, but it is a highly competitive one. There are many niches within the overall market, and maybe there would be something that could be of interest. Some of the high flyers in this market are:

  • Private Label Rights
  • Resell Rights
  • Search Engine Optimization
  • Traffic Generation
  • Blogging
  • Membership Sites

number-three-blueThe third is one that tempts most newcomers, but they really don’t know where to start to look. The key here is to find information regarding which subjects have the most searches made, and there is a high spending value in that market. Some of the highest money spending markets include the following:

  • Dating
  • Travel
  • Stock Trading
  • Diets
  • Pets
  • Real Estate

Again there are many niche markets within each of the above topics with room to dig down to find the best possible returns.

Pr 072 - TRI - 16_11_10 - 012With your list of markets to explore, it is time to fully research each one thoroughly. Make extensive notes as you dig into each market. Ensure you can evaluate the number of searches in the niche; assess whether there is money being spent in the niche; and then that vital “something” that is missing, which hopefully you will be able to find and sell to the market.

When you have completed the research on your niche market list, you will need to make an evaluation of which one(s) presents the best business proposition, then start developing the niche. Remember that Rome was not built in a day, so be patient and don’t try to short-cut the research or you may miss some important information.

When the product is selling like hot cakes – start all over again.

Review of SureFire Wealth Membership

I’ve been a Gold member of Jeremy Gislason’s SureFire Wealth membership site since 2009 and I consider it to have been one of the best investments I’ve made to access resell rights products.

Initially I was a free member then received a free silver membership from someone I’d purchased from as a thank-you gift. When the opportunity came to buy a Gold membership at a firesale price, I grabbed it and have never regretted that decision. It was a one-off purchase (no monthly or annual payments that are so common for membership sites) so you know where you are with your cashflow.

New products are added regularly, at least every month and if you receive an email letting you know the details of what has been added and to which level of membership. Jeremy always seems to have the latest resell right products as soon as they come out, sometimes even before they come out, so it’s a good idea to check in there before you go and buy anything.

Most of the products have resell rights, i.e you can resell or give away, though there are some for your personal use only. The following is a quick summary of the different kind of rights you get:

Resale Rights (or normal resell rights) mean that after you buy the item you will be allowed to sell it to your customers. There may be limitations, such as that you can only sell the product for a specific price. When a product comes with resell rights it means that you can sell the product to just about anyone and keep 100% of the profit. The product you sell though should only include the PUO (Personal Use Only) right, in other words, you can NOT give the resell rights when you sell this type of product

Master Resale Rights – When you acquire master resell rights, you sell the product/service to your customers, and you may also grant your customers the right to sell it. You can also pass master resell rights  to your customers, if you are in possession of transferable master resell rights. This allows your customers to also sell the product with master resell rights.

Private label Rights (PLR) – perhaps the most valuable as you can change anything you like from text to graphics and then sell as your own (note that although you can claim authorship, you do not receive copyright). There may also be some restrictions on what you can do with these works, e.g., not sell on auctions sites, not add to free membership sites, not giveaway for free. All these restrictions do not apply in all cases (there is always a copy of exactly what the rights are with your purchase) but when they do apply they are to protect the value of people’s purchase.

Most of the products available in Surefire Wealth include reseller kits with reseller website that you can use to market the products and this can save you a lot of time. For PLR products, you can change the graphics to get a whole new look when you market these under your own name.

Click here to check out SureFireWealth.com and the free membership now.

 

 

 

 

Using PLR Successfully (for Newbies)

 

UsingPLRMost people will already know what PLR is, but for any who want to learn more, a google search or this wiki page is a good place to start  – http://en.wikipedia.org/wiki/Private_label_rights

Although you have the right to publish any private label rights material “as is” on your site, there is a possibility that search engines will consider it as “duplicate content” meaning that if the identical material can be found on another site, your article can be considered duplicate content and penalised with regard to ranking. If you have some PLR you want ti use, you can easily find out how many other sites are using that same content by selecting a sentence from an article, putting quotes around it, and entering that sentence into a search engine. Often you’ll find 10, 50, or 100 other sites with the same article.

There is a lot of debate on the subject of duplicate content – only yesterday I heard one marketer proclaim that it is rubbish, using duplicate content didn’t affect his results adversely at all, while another IM teacher urged readers to avoid it at all costs.

So if you are a newbie, do you use it or not?  My suggestion is to use it, but change it enough to make it quite different from the original. For me, this is a lot faster than writing a new article from scratch. Here are three of the most common recommendations:

Firstly, you should add a new first paragraph to the article. This paragraph explain your purpose in the rest of the work and summarize what is coming up next.

Secondly,  rewrite most of the first two or three paragraphs in your own words. I like to read a few sentences in a paragraph and then reword them in my own style. Then I delete the original sentences and continue with the next sentences.

This process creates at least three or four paragraphs totally in your own words that are very unlikely to be duplicated elsewhere.

Just how may paragraphs you rewrite is up to you. The more your rewrite the better off you will be. And, the more you change, the more original the article will appear to both the search engines and your site’s visitors.

Thirdly, write a new closing paragraph. Make this a summary of the article. You may also include a lead-in to another page on your site with a link to that page.

It is often said that there is “nothing new under the sun”, in this context meaning that what has been said and written has been said and written before, the only thing that is new in each case is the presentation, so if you want to save some time when creating your own material, whether  articles or complete ebooks, using Private Label Rights in this way will avoid any duplicate content penalty.

 

For more information, subscribe to the blog (RHS of the page) – one of the June freebies is “25 Ways to Reuse PLR content”

 

 

Low Cost Home Business Income from Affiliate Marketing

There are many ways to earn money online but one of the simplest methods is to use affiliate marketing. Probably the biggest advantages of affiliate marketing is that it is not necessary for a person to own a unique product and the process can get underway very quickly. An affiliate marketer makes money by earning commissions when they recommend and sell other peoples’ products.

The Affiliate Process

There are a number of different affiliate marketing strategies, but here is a good specific strategy that is relatively simple yet utilizes several current sophisticated features. The first step is to pick a niche (a sub-category of a larger category) in which there are numerous information products, such as ebooks, e-courses, or reports, available. A good idea is to pick a popular niche of personal interest and then to check the categories in the Marketplace of Clickbank.com, one of the top information product resources for affiliate marketers. Select a few products in the niche to promote and follow the steps to become an affiliate of each of the products and to gain access to the author’s affiliate tools, emails, images, and banners.

Next, use a keyword research tool, such as the highly regarded tool offered freely by Google, to find some ideas for a website domain name. Then, purchase a domain name from one of the many domain name registrars and select an affordable web host that allows easy installation of a WordPress blog.

The reason to use WordPress is that WordPress offers a huge variety of themes and functionality, and the blog platform will allow one to write interesting reviews and articles. Additionally, there are article directories and private label article sources that offer good articles that can be freely included on the blog site.

Now, select an autoresponder system from among the numerous reasonably priced autoresponders that are available. This step will provide the system for creating a series of emails to be sent to prospective customers and to allow follow up marketing to those valuable prospects.

Next, using the tools provided by the autoresponder company, create an opt-in box that will enable the collection of email addresses from prospective customers. Offer the customer a free e-course or series of reports that will provide free and useful information to the prospect. Research private label rights ebooks in the chosen niche online and use one to create a multi-part email series that can be loaded into the autoresponder and sent to the prospect at regular intervals. The benefit of this step is that in addition to getting the useful information the prospect can also receive a short promotion about an appropriate affiliate product that may interest them.

facebookLastly, open an account with Facebook and create a business page. The business page should reflect the blog site’s domain name. This Facebook page can then be used to offer bits of information, advice, pictures, and fun personal notices. The page can also direct the reader to the main blog site where larger articles and product reviews can be found, along with the opt-in box and affiliate product offers.

One of the great things about this specific affiliate marketing strategy is that once the pieces are in place the strategy can be easily repeated to create affiliate marketing opportunities in other niches, as the old saying goes, rinse and repeat!

Best wishes
Trish

IMA – A Review of Internet Marketing Apprentice

Is this the site that has all you need?

Membership sites are still going strong this year and for good reason – a good membership site can have all the tools and resources you need to get your internet business up and running and making money. The only reason that often they don’t is that you go flitting from one site or ptoject to another (like I used to) and don’t get on and follow the suggestions, plans or programs that these excellent sites offer.

Mind you, they are not all excellent sites, but most are run by people who with integrity and who want to do all they can to get you making money and living the same lifestyle of freedom that they themselves have. SO how do you know if a particular membership site will be one of the good ones?

Here are a few pointers to help you decide:

  • Does the site just seem to be a product with a download area and an optin box for your email?
  • Is there a whole lot of hype and trumpet blowing and very little factual information about what is included?
  • Does the advertising tell you up front that the “free” offering is just a lead in and once you sign up, you’ll have to pay a fee, perhaps a monthly fee, to have any real benefit?

Now, don’t get me wrong  – there is nothing wrong with a membership site that has a monthly fee and offers great value for that fee – I belong to a few of them myself – but they have always been open and honest up front about the pricing structure, letting you decide beforehand whether this is for you.

So, here are some clues that a membership site you are considering is good value:

  • Are you offered something that you deem to be good value before you are even asked for any cash? Especially important for those who are in their early stages and don’t have much to spare yet.
  • What sort of training is on offer?
  • Is it at a level appropriate for your stage of learning? Some sites will only offer basic stuff, while others will bamboozle a beginner, maybe putting them off forever.
  • What other resources are provided? Can you get products to sell, resell, brand or rewrite & make your own?
  • Do they help you get traffic to your sites? After all, the best website ever won’t make any money if nobody sees it!

OK, enough of my views – I want to tell you about a new membership site started by a guy I’ve learned to trust, Randy Smith and his partner Craig Dawber. It’s called Internet Marketing Apprentice (or IMA for short) and it incorporates all the elements I’ve told you to look out for in a good membership site. You can get free coaching newsletters sent every 7 days and you don’t need to pay anything for that.

 

However, for those who are ready for more, there many aspects to the membership.

Read more

Home Based Business Ideas

A work from home business is now seen as an alternative to the 9-5 job, five days a week. Making money online is becoming increasingly popular as people begin to think differently. With the cost of everything increasing, more people are taking charge of their financial situation. They are setting up businesses at home so that they can earn an income and get a better work-life balance.

The internet is full of various opportunities. There are many genuine ways of making money. However, you need to be aware of scams that don’t deliver the goods. You need to be wary and check out credentials before parting with your cash.

The internet has so many opportunities it might be hard to choose which one is best for you. How to get started and the business opportunity to choose is the biggest challenge. Here are some questions to think about.

Is this the right work from home business idea for me? Do I need a lot of experience to succeed in this business? How much money do I need to get started? Is it a proven work from home business?

Here are some of the best and quickest ways to earn an income with your own home business.

  • Affiliate Programs & Other People’s Products

Affiliate programs are a very easy and quick way to start with your home business. Affiliate programs are a way of making money by promoting other people’s products or services. You receive a commission which will vary greatly. Check out the commission paid for products you feel comfortable with promoting.

The advantage of affiliate programs is that you only need to lay out a small amount of cash to get started to pay for your website and paying for ongoing promotions.

Your sole aim is to advertise your website and promote products and services. Create as many sales as possible and gradually increase your commission checks.

  • Private Label Resell Rights Products

These are products that are already created. You claim ownership and market them as your own. Key advantage of this is that you don’t have to create your own product and can be in your own home business very quickly.

  • Resell Rights Products

These are products that are already created and available to anyone who can pay for the resell rights to market them. You get to market a product which is already created. Sometimes they come with their own website so you can be up and running in your own home business pretty quickly.

  • Create Your Own Product!

Sounds scary? Needn’t be. All of us know a bit about something. Just think of things that you enjoy, what you know, what you do. Put it in to an e-book or product. Use what you know and start making money from your own business.

These are just some of the ways in which you can easily start to earn money from your own online home business. Working from home can generate extra income and potentially, a great deal of money. These are proven methods. They just need you to apply them.

Why not give it a try?

Review of ˜Planetsms Digital Monthly Mentorship”

Review of ˜Planetsms Digital Monthly Mentorship”
A low cost mentoring program with tremendous value.

Many new online marketers are joining programs and sites that claim to mentor people to success, so is ˜Planetsms Digital Monthly Mentorship” any different from so many that don’t provide value, or is is one of the few that do?

I may be slightly biased in favour of this program – because I have been a member of John’s mentoring program since it began and have also bought products from him in the past. I’ve found that he always over delivers and offers great support; you might want to check out a couple of his other products here to get an idea of their quality before commiting to a monthly fee…

Resale Rights Blueprint

Your Own eBook Business

John’s mentoring program is still going strong after many months in operation, so although a great many of his other followers obviously find it to be good value too, I will endeavour to be objective in discussing this mentoring program so you can decide for yourself.

Planetsms Digital Mentorship Monthly

John Thornhill, known on ebay as planetsms, isn’t just promoting it as another make money from ebay™ type of product. He uses his ebay id as part of his credentials as a person qualified to teach others, as well as the fact that he has authored some best selling ebooks, and is an ebay powerseller.

What he says about the secret to success is to follow someone who is successful at internet marketing can’t be argued with, (provided they are teaching what they know and do to make money on the internet)

His monthly membership goes a lot further than just selling on ebay though. John teaches exactly what he does himself to generate multiple streams of income from the internet marketing arena in general.

Each month you get an email announcing that the new Digital Newsletter has been posted on the members’ site. Each newsletter reveals methods John actually uses to make money, and many of them are not just from ebay. The Monthly Audio/Video Training walks you through what he does and the strategies he himself employs. He gives details of exactly how to set up for maximum profit, with a step by step follow along video that any new marketer could easily follow. Clear and simple and with a full explanation of where he did what he did, how to do the same etc.

As well as the monthly digital newsletter, you get bonus material, all the support you need, special offers and the opportunity to ‘Ask a Question’. All questions are answered and the most popular are included in subsequent newsletters.

Included in the package are the tools required to help you succeed, e.g. private label/ brandable material to help you start your own online income.

You can also earn a generous 50% commission by promoting the package to new members.

Finally his price for membership is set at $10 per month (there are also other longer period payment options). In this John’s program differs from many other mentoring programs – most cost much more than this – so all in all, I believe that Planetsms Digital Mentorship Monthly is great value for money.

My recommendation would be to join and try it out, with the 56 day money back guarantee the small $10 risk is removed.

See the sales page here Planetsms Digital Mentorship Monthly

Best wishes

Trish