principles

Joint Venture Agreement

Joint Venture

Internet marketers often work alone to generate income for themselves, but sometimes it can be mutually beneficial to form a joint venture with other like-minded folks working on similiar projects.

The ability to spread out effort and risk, while increasing returns, can be somewhat risky, but one worth taking because, if the exercise is successful, you have made a new friend and maybe even developed a permanent working relationship.

As with any worthwhile pursuit there are some core basics and guiding principles that joint venture participants should practice when seeking partners and executing a plan.

Before proceeding, it’s essential to know what a joint venture is. A “JV” is an agreement between two parties each seeking to cooperatively leverage the assets of each other, be it a skill, a product, a trade secret, or a customer or prospect list. In the case of an internet marketer, the agreement usually involves one marketer mailing to the other’s mailing list.

Once it’s been determined that a joint venture will be undertaken there are some fundamentals that should be followed to assure the best outcome.

Assessing your partner is a critical first step when forming a joint venture. Analyzing each other’s strengths and weaknesses and discerning each other’s agenda beforehand will serve to lessen negative surprises later.

You can get a free Joint Venture Agreement form here.

Strategy development is an initial activity where both participants assess the viability of their effort and any potential obstacles to the outcomes they plan to achieve. Concurrently, the partners can set milestones and financial agreements during this period. A 50-50 profit split is most common. In some cases, a newer marketer may forego some of the proceeds in order to establish a presence in their market.

Once these tasks are found to be suitably addressed, the new associates can move on to carrying out the campaign. Of course, this is not a static operation. If time and duration allows, testing and improvement should be ongoing as the campaign proceeds to its conclusion.

Finally, the hopefully happy and prosperous end is reached and various goals realized. It’s important to note that any end-defining milestones should have been during the assessment and strategy sessions. This will prevent misunderstandings and promote further collaboration.

Another pointer is to aim high. Sure, rejection may be the first response, but perseverance rules the day and a big player could be the tipping point to reaching a critical mass of success and security.

Lastly, always operate with a win-win mentality while following the sequence. Do it right, and it will be the first of many join ventures…or the last one you’ll ever need.

For more information, you can get a free copy of “Joint Ventures: Tips for Successful Partnerships” from this link or by clicking on the book below.

Joint Ventures

Frederikke and Timothy from ojolie.com have added a new card called “Blue Planet” to their selection of  animated ecards just in time for Earth Day on 22nd April.  The wildlife in the card, especially the dolphins, our intelligent counterparts below water, have an important message to deliver.

Earth Day, held on April 22 each year, marks the anniversary of the birth of the modern environmental movement in 1970 and is  now celebrated around the world.

Earth Day 2009 will herald the beginning of the “Green Generation Campaign”; a two-year project culminating with the 40th anniversary of Earth Day in 2010. The Green Generation’s core principles are:

1.  A carbon-free future based on renewable energy that will end dependency on fossil fuels, including coal.

2.  A commitment to responsible, sustainable consumption on an individual level

3.  Creation of a new green economy that addresses poverty by creating millions of quality green jobs and sees the global education system transform into a green one.

For those of you who missed helping to save energy during Earth Hour on March 28th, here is another chance to spread the word about helping our environment by sending Frederikke’s delightful card to your friends.

Best wishes
Trish

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