Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

Take a Course on Udemy

udemy_logo_600_w_backgroundI am a great fan of Udemy and have enrolled in a number of courses, some completed and others not yet.

I am in good company because there are 2 million in 190+ countries are taking online courses on Udemy. Course they are taking include:

Programming,  Yoga,  Design,  Photography,  Spanish,  Marketing,  Guitar,  Finance,  Cake Decorating and many many more

More than 12,000 courses (in 10 different languages!) have been published in our marketplace. Each course is designed & taught by an expert instructor and hundreds of new courses are published every month.

So whether you want to get promoted, break into a new industry, start a company, or just further a passion, Udemy’s here to help you achieve your goals.

It’s not just about taking other people’s courses either – anyone can be an instructor, teach a course and charge money for it!

It is a huge opportunity, because Udemy hosts all your course content for you, videos, power point presentations, audio, mindmaps, text etc, whatever teaching materials you prefer, with the proviso that at least 60% must be video content. They even have an excellent free course teaching you How to Create a Udemy Course.

Naturally, there a some standards to be met,

but there is so much help and support that I believe anyone who has something to share could teach it on Udemy.

I am practising what I preach and have just started my first course. Will update you as I go along……

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Where to Start Finding, Your Marketing Niche

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The first rule of niche marketing to learn is that it is advisable to research a market first and to try to establish a shortage in the market place, after which you will need to find a product to fill that shortage. Do not try to find a market for a product that you already have as it is almost certain you will fail.

So, before doing any research you will need to decide on the type of market that interests you. There are a lot of them on the Internet so it is important to choose the right one for you. To begin the research it is advisable to start on a broad theme and then dig down into the market. The following is a good starting point to find your potential list of markets to review.

1. A market following one of your passions.
2. A market within the Internet Marketing (IM) niche.
3. A market that follows the high spenders.

Number one blueThe first is obvious. You need to list any, and all the subjects that you feel passionate about, such as hobbies, sports, your work, or any subjects that you are knowledgeable about. If you are passionate about the subject then it would seem natural that you could make others passionate as well.

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teo-blueThe second market – IM – is probably the largest market currently on the Internet, but it is a highly competitive one. There are many niches within the overall market, and maybe there would be something that could be of interest. Some of the high flyers in this market are:

  • Private Label Rights
  • Resell Rights
  • Search Engine Optimization
  • Traffic Generation
  • Blogging
  • Membership Sites

number-three-blueThe third is one that tempts most newcomers, but they really don’t know where to start to look. The key here is to find information regarding which subjects have the most searches made, and there is a high spending value in that market. Some of the highest money spending markets include the following:

  • Dating
  • Travel
  • Stock Trading
  • Diets
  • Pets
  • Real Estate

Again there are many niche markets within each of the above topics with room to dig down to find the best possible returns.

Pr 072 - TRI - 16_11_10 - 012With your list of markets to explore, it is time to fully research each one thoroughly. Make extensive notes as you dig into each market. Ensure you can evaluate the number of searches in the niche; assess whether there is money being spent in the niche; and then that vital “something” that is missing, which hopefully you will be able to find and sell to the market.

When you have completed the research on your niche market list, you will need to make an evaluation of which one(s) presents the best business proposition, then start developing the niche. Remember that Rome was not built in a day, so be patient and don’t try to short-cut the research or you may miss some important information.

When the product is selling like hot cakes – start all over again.

New iPad will not use Australia’s 4G network

 

Australians looking to buy one of the new Apple iPad's should take care not to confuse the advertised 4G advertised as a new feature with Telstra's fastest wireless network, also called 4G.

Telstra's 4G network operates on a 1800MHz frequency, while the iPad 3 only works on 4G frequencies currently available in the US and Canada and will not pick up an Australian 4G frequency until at least 2015.

 

Apple offers refund to new iPad customers in Australia over 4G capabilities – Fox News

Apple has offered to refund Australian customers who bought the new iPad expecting to use the country's 4G network, but denies it has misled the public.

In Federal Court proceedings brought by the national consumer watchdog in Melbourne on Wednesday, lawyers for Apple said the company was willing to take steps to ensure consumers did not mistakenly buy the iPad 3 believing it could connect to telecommunications giant Telstra's fastest wireless network.

Paul Anastassiou, representing Apple, said it would offer refunds and returns to customers "if they claim to have been in any way misled in relation to the reference to 4G."

"At no point in any promotional material for which Apple was responsible has Apple said at any time that the new Apple device is compatible [with Telstra 4G]," he said."

IMA – A Review of Internet Marketing Apprentice

Is this the site that has all you need?

Membership sites are still going strong this year and for good reason – a good membership site can have all the tools and resources you need to get your internet business up and running and making money. The only reason that often they don’t is that you go flitting from one site or ptoject to another (like I used to) and don’t get on and follow the suggestions, plans or programs that these excellent sites offer.

Mind you, they are not all excellent sites, but most are run by people who with integrity and who want to do all they can to get you making money and living the same lifestyle of freedom that they themselves have. SO how do you know if a particular membership site will be one of the good ones?

Here are a few pointers to help you decide:

  • Does the site just seem to be a product with a download area and an optin box for your email?
  • Is there a whole lot of hype and trumpet blowing and very little factual information about what is included?
  • Does the advertising tell you up front that the “free” offering is just a lead in and once you sign up, you’ll have to pay a fee, perhaps a monthly fee, to have any real benefit?

Now, don’t get me wrong  – there is nothing wrong with a membership site that has a monthly fee and offers great value for that fee – I belong to a few of them myself – but they have always been open and honest up front about the pricing structure, letting you decide beforehand whether this is for you.

So, here are some clues that a membership site you are considering is good value:

  • Are you offered something that you deem to be good value before you are even asked for any cash? Especially important for those who are in their early stages and don’t have much to spare yet.
  • What sort of training is on offer?
  • Is it at a level appropriate for your stage of learning? Some sites will only offer basic stuff, while others will bamboozle a beginner, maybe putting them off forever.
  • What other resources are provided? Can you get products to sell, resell, brand or rewrite & make your own?
  • Do they help you get traffic to your sites? After all, the best website ever won’t make any money if nobody sees it!

OK, enough of my views – I want to tell you about a new membership site started by a guy I’ve learned to trust, Randy Smith and his partner Craig Dawber. It’s called Internet Marketing Apprentice (or IMA for short) and it incorporates all the elements I’ve told you to look out for in a good membership site. You can get free coaching newsletters sent every 7 days and you don’t need to pay anything for that.

 

However, for those who are ready for more, there many aspects to the membership.

Read more

Website Flipping

Not everyone one wants to build their own website and to save the time and effort, are willing to buy one already made.

Selling already made websites is called website flipping and can be a win-win situation from both the buyers and sellers point of view. The buyer is happy to have a ready made site, to get started promoting his or her business straight away, and the seller is happy to have money to bank.

If you have the time and the expertise (although even that can be pretty easy if you use the free and fairly easy to use WordPress platform), you can get a web flipping business going without much startup cost, so this is a good business model for those who want to get started making money from the internet, especially to supplement your retirement income.

However, there are some pitfalls associated with the process and unhappily, quite a few scams out there. Anton, a successfull website flipper, has written a report called “Site Flipping Scams Revealed” and is making it available to everyone FREE.

Find out why some web flippers are getting upset by grabbing your copyof this FREE report.

If you are buying or selling websites you need to read this, it is a must have for anyone involved in Internet Marketing.

No Bull, No Hype, just straight to the point. It really is refreshing to see someone expose the tricks that could cost you money.

Get the report  from here  http://r7-

sydney.webserversystems.com/~trishfin/flippingscams or by clicking the image.

Keeping your Brain Active

Free Gift Membership to “Learning to Earn” see below.

If you’re approaching retirement age and wondering what you can do to enjoy a long and healthy life in your golden years then consider adopting the attitude of a lifelong learner. Most people think of lifelong learning as being confined to academic endeavors however the lifelong learning approach covers all areas of life including spiritual, social, academic and physical.

Lifelong learning is based on an attitude of constantly growing and evolving in various areas of your life. The old saying that whenever anything is not growing it is decaying could be just as true for us as humans. No matter what a person’s age there are great benefits to be gained by challenging yourself in the different areas of your life, physical, mental and self-deveopment.

Physical challenges must be appropriate for your level of fitness, but regular exercise of some kind will leep your body healthier and your brain healthier too. Mental challenges do not have to be academic study, they can be a new hobby or interest, a new caring or chrity venture, more involvement with family. The most growth in personal development will come when you take on something that is currently outside your comfort zone (nasty words those, aren’t they? How we love to stay in our comfort zone, even when it isn’t all that comfortable really).

Lifelong learners live by the motto “you’re never too old to learn” and this attitude is a big part of the reason that people who approach life with this mindset are seen to perhaps live longer but definitely enjoy a better quality of life – is the so-called law of nature known as the “use it or lose it” true?

It does seem to be the case that those who are considerably inactive develop mobility problems as they age, whereas those who are quite active do not develop these mobility problems. A similar effect takes place with anyone who takes no part in any mentally challenging activity or pursuit. After years of mental inactivity

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