Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

GoDaddy Promotion

 

Limited time cheap web offer – 5th March to 5th April 2014

Easily build your website. Just $1 per  month Website Builder™ with Free domain!

For anyone wanting to get a personal or small website going for very low cost, GoDaddy have a great offer going between 5th March to 5th April 2014 – for $1 per month you can get a website with unlimited pages, 1GB of disk space and 150GB bandwidth and this is plenty for a small site.

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In addition, if you select a 12, 24 or 36 months web plan, you can get a free domain for the same period (after that the domain will renew at the then-current price). This means that for $36 you could pay upfront for 3 years and get your domain name and website online for 3 years with nothing more to pay until after that.  What a great deal!  Check it out here.

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To help with building your site, there are 50 personal themes to choose from in the website builder.

 

New iPad will not use Australia’s 4G network

 

Australians looking to buy one of the new Apple iPad's should take care not to confuse the advertised 4G advertised as a new feature with Telstra's fastest wireless network, also called 4G.

Telstra's 4G network operates on a 1800MHz frequency, while the iPad 3 only works on 4G frequencies currently available in the US and Canada and will not pick up an Australian 4G frequency until at least 2015.

 

Apple offers refund to new iPad customers in Australia over 4G capabilities – Fox News

Apple has offered to refund Australian customers who bought the new iPad expecting to use the country's 4G network, but denies it has misled the public.

In Federal Court proceedings brought by the national consumer watchdog in Melbourne on Wednesday, lawyers for Apple said the company was willing to take steps to ensure consumers did not mistakenly buy the iPad 3 believing it could connect to telecommunications giant Telstra's fastest wireless network.

Paul Anastassiou, representing Apple, said it would offer refunds and returns to customers "if they claim to have been in any way misled in relation to the reference to 4G."

"At no point in any promotional material for which Apple was responsible has Apple said at any time that the new Apple device is compatible [with Telstra 4G]," he said."

The Art of eBook Creation is NOT Lost Forever

How do you go about creating your eBooks and reports?

With all the free reports available these days, I download and read a great deal of them. You know the type of reports I mean, standard format, single column, eBook title, basic contents page and body. It was a pleasant surprise to see something different.

This eBook is from a guy called Daniel Sumner and naturally I was interested in finding out how his eBook differed from mine. His tag line for the eBook is Create Convert Cash-in!

This had me impatient to know what he had to offer and discover what was so special about the eBook Cycle. To my pleasant surprise, this was no regular eBook; it was presented in a novel format, single column, basic contents but it was visually enticing, full of colour, graphics, tips hints and very cool formatting, so kept me reading.

As I read, it was obvious that this was not a 10 minute quickie that you see so many of. There was time, effort and passion put into this mini masterpiece. It flowed nicely as I read, learning everything Daniel was writing and seeing the picture he was creating with his use of the images. I was learning a very important lesson in report writing in a very easy to learn way.

Daniel engages you a lot as you progress, so you feel that you're getting to know him, like him and trust what he has to say. He lets you into his world and you feel grateful for the information he is providing, and at the same time encouraging you to get to work to create your own eBooks better than you have before.

In the eBook Cycle Daniel teaches you:

Why you should write an eBook

  • What format to choose
  • Getting started
  • Essential includes
  • Getting your eBook ready
  • Free or paid eBooks
  • Sales pages and squeeze pages
  • Payment processors
  • Marketing and traffic
  • And a whole lot more

I'm very impressed with this eBook to say the least and will return to it when I create my next report or eBook. Its definitely one for the book shelf and future reference.

But best of all, it's free. Yes FREE! You weren't expecting that, were you?

But believe me; it's true! A 100% Free download for you today.

I don't think I need to say more, so go experience it for yourself at: http://trishlikes.com/eBookCycle Give it a good read and please come back here and let me know what you thought of it. I would love to hear your comments!

Tips On Beginning Your Own Home Business

There are a lot of things to consider when you work from home. If you need help getting through the do's and don'ts of a business you run out of your home, then this article will give you the help you need to understanding how to make it successful.

Commit yourself not to decisions but to action. Starting and growing a home business does not follow a linear path. It zigs and zags and requires constant flexibility. There is no way to make all the right decisions up front; you just have to jump in and start doing. Commit to action everyday, and have faith that you will be able to make the right decisions each time choices come up. 

There is no one product or service that everyone is going to need, want or be happy with. Do not try to morph your business to make everyone in the area happy. Concentrate your energy on the consumers that are interested in the things that you have to offer to them.

Provide transcripts of any video or audio you post about your home business products or services so that search engines can index it and customers who can't see or hear can read it. Making your content accessible to the widest possible audience will open you up to getting leads from any demographic.

A great tip for your home business is to try to include a gift or surprise with every order that you send out. This will speak volumes for you and your company and give customers a reason to come back to you. The personal touch is critical with your success.

Another great tip for your home business is to pay your takes throughout the year instead of waiting until tax time. This will keep you from being hit with an unexpected amount of money during tax season which might potentially hamper your business. Check with the Tax Office for specifics on how to properly submit your taxes quarterly.

Take advantage of new technology that allows you to charge credit cards from home. Most people want to pay with a credit card, so invest in a product that will easily let you do this. Many companies have figured out how to make this very affordable for home businesses.

To help promote your home business, consider joining forums that are related to home business generally and your own niche in particular. This is a great idea because you will be able to get free advice and many tips or tricks that you might not have been exposed to otherwise. Do your research on which forums benefit you the most.

People can't be bothered clicking through a hundred pages on a website to find out what your home business is about, so feed it all to them on the front page. Include what you do, who you are, quick testimonials, a photo of yourself or your product, and how to contact you, and your leads will skyrocket.

As was stated at the beginning of this article, having a home business requires a lot of work and follow up in many different areas. The tips and suggestions here should help anyone who has or is hoping to start a home based business make it more successful.

WordPress Profits Theme

How much time and money do you spend designing and creating sites?

If you’re like most marketers, you’d spent ages and incurring expensive costs to design and create your sites.
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Here’s what’s happening (correct me if I’m wrong):

1. You either try to design and create sites yourself

2. Or you outsource them to a designer and/or programmer

#1 typically results in poor quality, since you’re not a designer or programmer to begin with.

#2 usually costs you quite a bit of money.
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Both #1 and #2 takes quite some time to finish. You might say that #2 is fast since you outsource the work to professionals who know what they’re doing. Problem is – you are not their only customer; they have a dozen other customers to serve, plus the back and forth communication between you and them means it’s going to take some time for your site to be completed to your liking.

So what’s a marketer to do?

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There is a faster and cheaper solution…

One that can create protected, multi-level membership site (can drip-feed content), product launch pages, one-time-offer pages, sales pages, squeeze pages, legal pages, thank you pages, and more in mere minutes…
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Hit this link to check out Profits Theme & discover how you can create these full-blown profit sites in mere minutes, and save you a lot of money in the process.

Best wishes

Trish