Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

Where to Start Finding, Your Marketing Niche

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The first rule of niche marketing to learn is that it is advisable to research a market first and to try to establish a shortage in the market place, after which you will need to find a product to fill that shortage. Do not try to find a market for a product that you already have as it is almost certain you will fail.

So, before doing any research you will need to decide on the type of market that interests you. There are a lot of them on the Internet so it is important to choose the right one for you. To begin the research it is advisable to start on a broad theme and then dig down into the market. The following is a good starting point to find your potential list of markets to review.

1. A market following one of your passions.
2. A market within the Internet Marketing (IM) niche.
3. A market that follows the high spenders.

Number one blueThe first is obvious. You need to list any, and all the subjects that you feel passionate about, such as hobbies, sports, your work, or any subjects that you are knowledgeable about. If you are passionate about the subject then it would seem natural that you could make others passionate as well.

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teo-blueThe second market – IM – is probably the largest market currently on the Internet, but it is a highly competitive one. There are many niches within the overall market, and maybe there would be something that could be of interest. Some of the high flyers in this market are:

  • Private Label Rights
  • Resell Rights
  • Search Engine Optimization
  • Traffic Generation
  • Blogging
  • Membership Sites

number-three-blueThe third is one that tempts most newcomers, but they really don’t know where to start to look. The key here is to find information regarding which subjects have the most searches made, and there is a high spending value in that market. Some of the highest money spending markets include the following:

  • Dating
  • Travel
  • Stock Trading
  • Diets
  • Pets
  • Real Estate

Again there are many niche markets within each of the above topics with room to dig down to find the best possible returns.

Pr 072 - TRI - 16_11_10 - 012With your list of markets to explore, it is time to fully research each one thoroughly. Make extensive notes as you dig into each market. Ensure you can evaluate the number of searches in the niche; assess whether there is money being spent in the niche; and then that vital “something” that is missing, which hopefully you will be able to find and sell to the market.

When you have completed the research on your niche market list, you will need to make an evaluation of which one(s) presents the best business proposition, then start developing the niche. Remember that Rome was not built in a day, so be patient and don’t try to short-cut the research or you may miss some important information.

When the product is selling like hot cakes – start all over again.

How To Get Ideas For Blog Posts

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We all experience bloggers block from time to time, but don’t let it stop you from giving your subscribers the content they’ve been waiting for.

Here are 7 ideas that will help you come up with blog posts worth reading.

 1) Test or Review Something And Post Your Results

 If you’re really stuck for ideas, why not give yourself a challenge and post the results? For example, in the personal development niche this could mean making a gratitude list each day and writing about the effects. Or you could try a new fitness program and write about how you’re dealing with it. In most cases, readers in any niche love to read real life case studies!

 2) Google It!

 Why not Google the main topic of your blog and see what appears? You don’t want to copy any other blogs, of course, but one idea will often lead to another. Have a read around blogs in your niche – maybe even blogs outside of your niche – and see what they’re writing about. Either use this as inspiration for your own topics or write a direct response to what’s already out there.

3) Find Helpful or Interesting Videos & Share Them With Your Readers

 Why not get surfing YouTube and see if there’s an interesting video you can share with your subscribers? Embed the video into a post where you give your own personal comments. This is a super-fast way to come up with content that’s still interesting.

 4) Use What Happens In Your Daily Life As Inspiration

 You might not be writing a personal blog, but that doesn’t mean you can’t bring personal experience into the posts you write. If you can relate personal experience to the topics you write about, then do so. Sometimes you have to get creative, but your blog posts will be more interesting as a result!

5) Ask Readers To Ask Questions

 What better way of coming up with content that your readers will enjoy than to invite them to ask questions? Write up a quick post one day asking them what they want to know, then post a follow up a few days later with all the answers. This last method is also an excellent way to connect with your audience.

0006_TRS_3DC6) Give Your Readers a Poll to Participate In.

Not everyone will ask questions, but if you give your readers a short, relevant poll to complete you can get some great feedback

7) Check Your Analytics to see what people are typing in their searches

 Checking your stats can leave you with a whole range of blog post ideas. Take a look at the keywords people are typing in to find your site. Chances are that some of the things they’re searching for aren’t on your blog yet. Why not use these keywords as ideas for future blog posts? You’ll also have the added benefit of knowing there’s a future audience for those posts!

Your Knowledge Can Pay You Extra Retirement Income

Is there a topic that you have become particularly knowledgeable about? Have you had particular challenges in your life that you had to overcome? Do you have a hobby or a craft that you have a compelling interest in? Perhaps, you perfected a skill in a particularly technical area during your career. Did you ever think that you knew a better way to accomplish something, if only you had the chance?

All of us have some area of our lives that we have focused on enough to develop a particular set of skills in or knowledge about. We have come to take our experience, knowledge and skills for granted as we approach or reach retirement age.

What if there was a way that you could set up an “Information Stand” on your own street and have a stream of people arrive at your information stand each and every day. Heck, they each would even pay you a small fee to have their questions on your topic answered! Do you think that this might provide a little extra cash to supplement your retirement income? You bet it would.

Remember your childhood. Did you ever have a lemonade stand on your street on a hot Summer day? Yeah, it was great. Adults would pay 5 cents per cup (some would even pay more) and when you ran out of lemonade, you would simply make up another batch. You could do this until all of the adults had their thirst quenched and then sales would drop off.

Well, you can easily set up an “Information Stand” on the Internet at which to provide answers on the topic of your passion. There are some interesting characteristics of your “Information Stand” that make it better than a lemonade stand:

1. Unlike lemonade, you never run out of Information. In fact, you even gain more and better information as a result of the dialogue and the research that you do in building your Information Stand.

2. You become known as an expert. That’s right, the more activity that you have at your stand, the better you become known as a reliable source of information on your topic. In fact, when this occurs and the perception of your information becomes more valuable, people will be willing to pay more for your information.

3. Unlike the lemonade stand, you can sell the information without you having to be there. You can even sell information while you are asleep or out playing with the other ‘kids’!

4. As word spreads like a virus about your information stand, the sheer number of people coming to your stand will increase exponentially.

5. Instead of being limited to just your street, you can have your Information Stand on the biggest Information superhighway of them all – the Internet!

6. Unlike the lemonade stand, the line of people coming to your Information Stand never ends. In fact, as the word of your Information Stand gets out like a virus on the Internet, you will have an increasing number of people coming to you for answers to their questions. People from all over the world will be coming to your Information Stand all hours of the day and night! If you build it, they will come!

The very best news is that the technology now exists for you to establish your Information Stand on the Internet for an investment of less than $30 and a bit of your time. The software necessary to do this can be downloaded free of charge and the remaining components can be purchased inexpensively (Domain name – $12,  Autoresponder – $20). You can visit my website to view video tutorials that show you exactly how to set up your Information Stand. It could not be easier!

Claim your place on the Internet today. Leverage your experience and knowledge into a stream of supplemental retirement income. You already have the knowledge needed, just carve out your niche and get going. It does not have to be perfect. In fact, it has been said that “Imperfect action is more productive than perfect inaction!” Take your first step today.

 

 

Tips On Beginning Your Own Home Business

There are a lot of things to consider when you work from home. If you need help getting through the do's and don'ts of a business you run out of your home, then this article will give you the help you need to understanding how to make it successful.

Commit yourself not to decisions but to action. Starting and growing a home business does not follow a linear path. It zigs and zags and requires constant flexibility. There is no way to make all the right decisions up front; you just have to jump in and start doing. Commit to action everyday, and have faith that you will be able to make the right decisions each time choices come up. 

There is no one product or service that everyone is going to need, want or be happy with. Do not try to morph your business to make everyone in the area happy. Concentrate your energy on the consumers that are interested in the things that you have to offer to them.

Provide transcripts of any video or audio you post about your home business products or services so that search engines can index it and customers who can't see or hear can read it. Making your content accessible to the widest possible audience will open you up to getting leads from any demographic.

A great tip for your home business is to try to include a gift or surprise with every order that you send out. This will speak volumes for you and your company and give customers a reason to come back to you. The personal touch is critical with your success.

Another great tip for your home business is to pay your takes throughout the year instead of waiting until tax time. This will keep you from being hit with an unexpected amount of money during tax season which might potentially hamper your business. Check with the Tax Office for specifics on how to properly submit your taxes quarterly.

Take advantage of new technology that allows you to charge credit cards from home. Most people want to pay with a credit card, so invest in a product that will easily let you do this. Many companies have figured out how to make this very affordable for home businesses.

To help promote your home business, consider joining forums that are related to home business generally and your own niche in particular. This is a great idea because you will be able to get free advice and many tips or tricks that you might not have been exposed to otherwise. Do your research on which forums benefit you the most.

People can't be bothered clicking through a hundred pages on a website to find out what your home business is about, so feed it all to them on the front page. Include what you do, who you are, quick testimonials, a photo of yourself or your product, and how to contact you, and your leads will skyrocket.

As was stated at the beginning of this article, having a home business requires a lot of work and follow up in many different areas. The tips and suggestions here should help anyone who has or is hoping to start a home based business make it more successful.

Low Cost Home Business Income from Affiliate Marketing

There are many ways to earn money online but one of the simplest methods is to use affiliate marketing. Probably the biggest advantages of affiliate marketing is that it is not necessary for a person to own a unique product and the process can get underway very quickly. An affiliate marketer makes money by earning commissions when they recommend and sell other peoples’ products.

The Affiliate Process

There are a number of different affiliate marketing strategies, but here is a good specific strategy that is relatively simple yet utilizes several current sophisticated features. The first step is to pick a niche (a sub-category of a larger category) in which there are numerous information products, such as ebooks, e-courses, or reports, available. A good idea is to pick a popular niche of personal interest and then to check the categories in the Marketplace of Clickbank.com, one of the top information product resources for affiliate marketers. Select a few products in the niche to promote and follow the steps to become an affiliate of each of the products and to gain access to the author’s affiliate tools, emails, images, and banners.

Next, use a keyword research tool, such as the highly regarded tool offered freely by Google, to find some ideas for a website domain name. Then, purchase a domain name from one of the many domain name registrars and select an affordable web host that allows easy installation of a WordPress blog.

The reason to use WordPress is that WordPress offers a huge variety of themes and functionality, and the blog platform will allow one to write interesting reviews and articles. Additionally, there are article directories and private label article sources that offer good articles that can be freely included on the blog site.

Now, select an autoresponder system from among the numerous reasonably priced autoresponders that are available. This step will provide the system for creating a series of emails to be sent to prospective customers and to allow follow up marketing to those valuable prospects.

Next, using the tools provided by the autoresponder company, create an opt-in box that will enable the collection of email addresses from prospective customers. Offer the customer a free e-course or series of reports that will provide free and useful information to the prospect. Research private label rights ebooks in the chosen niche online and use one to create a multi-part email series that can be loaded into the autoresponder and sent to the prospect at regular intervals. The benefit of this step is that in addition to getting the useful information the prospect can also receive a short promotion about an appropriate affiliate product that may interest them.

facebookLastly, open an account with Facebook and create a business page. The business page should reflect the blog site’s domain name. This Facebook page can then be used to offer bits of information, advice, pictures, and fun personal notices. The page can also direct the reader to the main blog site where larger articles and product reviews can be found, along with the opt-in box and affiliate product offers.

One of the great things about this specific affiliate marketing strategy is that once the pieces are in place the strategy can be easily repeated to create affiliate marketing opportunities in other niches, as the old saying goes, rinse and repeat!

Best wishes
Trish

Keeping your Brain Active

Free Gift Membership to “Learning to Earn” see below.

If you’re approaching retirement age and wondering what you can do to enjoy a long and healthy life in your golden years then consider adopting the attitude of a lifelong learner. Most people think of lifelong learning as being confined to academic endeavors however the lifelong learning approach covers all areas of life including spiritual, social, academic and physical.

Lifelong learning is based on an attitude of constantly growing and evolving in various areas of your life. The old saying that whenever anything is not growing it is decaying could be just as true for us as humans. No matter what a person’s age there are great benefits to be gained by challenging yourself in the different areas of your life, physical, mental and self-deveopment.

Physical challenges must be appropriate for your level of fitness, but regular exercise of some kind will leep your body healthier and your brain healthier too. Mental challenges do not have to be academic study, they can be a new hobby or interest, a new caring or chrity venture, more involvement with family. The most growth in personal development will come when you take on something that is currently outside your comfort zone (nasty words those, aren’t they? How we love to stay in our comfort zone, even when it isn’t all that comfortable really).

Lifelong learners live by the motto “you’re never too old to learn” and this attitude is a big part of the reason that people who approach life with this mindset are seen to perhaps live longer but definitely enjoy a better quality of life – is the so-called law of nature known as the “use it or lose it” true?

It does seem to be the case that those who are considerably inactive develop mobility problems as they age, whereas those who are quite active do not develop these mobility problems. A similar effect takes place with anyone who takes no part in any mentally challenging activity or pursuit. After years of mental inactivity

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Free Monthly Websites 2.0

There has been an update to the extremely popular Free Monthly Websites that John Thornhill and Dave Nicholson launched in 2006. Since then over 37,000 people joined the program, not just to get the free niche website each month, but also to use the informational materials provided to learn how to use the free site to earn income. Not just with these sites, but relating to making money with internet marketing generally.

Free Monthly Websites 2.0 gives you a professionally produced website every month  in a carefully selected and popular niche. To make money, four different streams of affiliate products are promoted with your personal affiliate ID, Clickbank, Adsense, resell rights and Free Monthly Websites 2.0 itself. Each site contains targeted ads and when these ads are clicked on or people buy the products recommended, you get paid a commission.

For those who would like to change their sites to make them different from other free sites, Free Monthly Websites 2.0 has a premier membership which is currently available for only $10 a month. This low cost gives you more themes & content so you can personalise & optimise your sites as well as have more ads & extra support & training.

This is an excellent opportunity for anyone who would like to make a bit (or a lot) of extra cash from internet marketing.

Best wishes
Trish