Browsing Tag

mistake

Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
Robot_Vector_Character_Holding_a_Note_25

Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

.

Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

.

Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

Cute_Vector_Robot_Character_img1

While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

.

Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

.

The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

.

Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

.

Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

.

Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

.

It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

Your 404 Error Page Can Make You Money

Have you ever visited a website, but typed in the wrong URL after the domain name? What did you see?

Chances are you saw a generic page that said something like, “The page cannot be displayed,” or “Not Found,” or “The requested URL was not found on this server.”

This is what is more commonly known as the 404 Error Page. It’s the page that shows up by default when someone ‘accidentally’ types in the address of the page they are looking for on your site incorrectly.

Now, in many cases, it truly happens by mistake. However, in many other instances, people end up on this page because they are snooping around trying to look for your download page or thank you page without having to pay or opt-in. Kind of shady, but people do it.

Why not capitalize on it, whether they are doing it purposely or they are truly ending up there by accident.

If you have your own website and it gets traffic, some of your visitors are ending up on that page. Now, if they are seeing the generic message that their browser shows them when it happens, then you are not making good use of your web real estate.

Every page of your website can put money in your pocket, even your 404 error page. You can customize that page just like any other page on your website.

Some ideas to utilize your 404 error page include:

– Making a special offer at a discounted price
– Having it be a squeeze page
– Making it an Adsense page
– Redirecting it to a related affiliate product.

Those are just a few of the many different, yet profitable types of ways you can make good use of your 404 error page. It won’t make you rich, but it definitely can put some extra money in your account. Maybe it will help you pay one of your bills, or you can just reinvest it into your business.

Either way, if you don’t customize this page, you can be leaving money on the table. Having something for your visitors to see that end up on that page is extremely more beneficial to you then not having anything on that page.

If you don’t feel confident to do this yourself yet, there is a very easy way using Jason Dinner’s 404Secrets. It is free to join up and Jason shows you exactly how to set it up in an easy to follow video.

Check it out here: http://trishfindlay.com/Recommends/404Secrets

Using E-Cards Safely

If you send or receive e-cards (electronic greeting cards), you may not think too much about whether they are safe for your computer or not. They are free and fast, making them a popular and convenient alternative to traditional greeting cards.

To send an e-card, you simply go to an e-card site, choose a card from a number of different categories, and then send it off to your recipient with a personalized greeting. Some of the more well-known companies are Hallmark, 123Greetings, American Greetings or Blue Mountain, but it’s worth doing a search as you’ll find many great e-card sites specialising in topics such as sports and nature & also charity e-cards.

Receiving an e-card is fun too. Often, these cards come equipped with short video or music clips. Millions of people receive e-cards for special days like Christmas, Easter and personal birthdays every year.

E-cards are created the same way Web sites are; they’re built on the Internet just like this page. So when you send someone an e-card, you’re actually giving them a link to click, which takes them to the online greeting card you created for them.

Not all e-cards are harmless cards, though; some may contain viruses, spyware, adware, phishing attacks or spam. At best, this is annoying and can involve pop-ups, lots of unwanted junk mail, or other minor disturbances. At worst, these viruses can crash your system or hack into your email contacts.

There are a number of ways you can protect your computer from unwanted surprises that come in the form of e-cards. The following are some tips for online safety for e-cards.

Know what to look for:

The best way to be safe from online viruses is to keep your eyes out for anything suspicious. A good indication an e-card is not legitimate includes:

  • There are misspelled words or names. The inclusion of non-letter characters such as * @ # $ % , if your name is misspelled, words are spelled with letters in the wrong order such as “Best Wsihes” or are misspelled in other ways, there is a possibility that it is spam or a virus.
  • Make sure you recognize the sender’s name before clicking on any links. The sender should always be recognizable, either in the subject line or the e-mail itself. People don’t normally send e-cards to strangers, so you should probably avoid opening e-cards from anyone you don’t know.
  • The e-card has an attachment. Most e-card companies that are legitimate don’t put their e-cards as attachments. Rather, they have a link you follow to the company’s website that takes you directly to the card. By downloading attachments, you can unknowingly be downloading a virus or other type of unwanted intrusion onto your computer.
  • Be cautious. If you have any suspicion that the e-Card you have received is fraudulent do not open, and do not click on any links within the e-mail if you do. Legitimate e-mails will always give you the option to pick up the e-Card by typing in the address of the Web site, rather than clicking on the link.
  • Preview a link’s Web address before you click it. If the link doesn’t show an address, move your mouse pointer over a link without clicking it to see where the link goes. (The address should appear on the bottom bar of your Web browser.)

Keep your anti-virus & firewall etc software up to date.

You should also have anti virus software, a firewall, anti-spyware and anti-adware installed on your computer to help to detect threats and protect your. In most cases you can get all these programs free, but they do need to be updated and run regularly to give you the best protection. Spyware and adware not only compromise your computer’s security, they will often slow your system down.

Read fine print and terms of service.

If you receive an e-card that has a check box saying you agree to their terms of service, be sure to read the fine print. If you are like most people, you simply check the I Agree box without even looking at the print. This can be a big mistake, because with spam e-cards, you might be agreeing to have them download spyware or adware or even to have access to your computer’s address books.

When in doubt, delete.

If something doesn’t look right, such as the name of the sender or vague subject lines, just delete the card. It’s better to safe than sorry.

E-cards are fun to receive and send, as long as you’re careful when doing so. The above tips will help you be safe online with e-cards.