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Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

Keeping in Touch at Xmas

Nearly Christmas time again and the end of another year – it's amazing how fast the time goes by.

Christmas is a time for family and friends, for catching up with those you haven't seen for a while and for telling others you appreciate them and how much they mean to you. What better way than to send them a greeting whether as a phone call, a letter, a card in the post or an e-card or perhaps a personal video greeting. 

 

Do not be daunted by some of these ideas as they can be fun to make and your sentiments are appreciated by the receiver. Let's start by examining the options: 

If you want to make your own greeting cards, or just want some festive icons to add to emails or web pages, you can get these great Xmas icons free from Mighty Deals – just click on their "Free Stuff" tab. They come in 3 sizes, 64 x 64, 128 x 128 &  256 x 256 so come in very handy for a variety of projects. Mighty Deals also have Xmas stickers free just now – they are on currently on page 2 of the Free Stuff. There's heaps of other graphics in the free stuff as well, so check them out.  

 

Xmas Icons For e-cards with a unique touch, you can't go past Ojolie.com  –  I first heard about Frederikke's cards way back in 2008 (see my earlier blog post for more information) and have renewed my very low priced membership ever since ($12 for one year and $18 for 2 years). I've lost count of how many cards there are available, but there's a wide selection for all sorts of occasions and the great thing is that the membership area keeps track of that cards you have previously sent to the people on your email list there. They have a nice selection of free cards as well for you to try for yourself. Many of my friends have commented on the delightful cards I've sent them, so check them out at Ojolie.com or on facebook.

 

If you'd like a video to share this Christmas, try Animoto – they make it easy to use your own photos, text & even videos to produce a professional looking video message.  You can make a free one of 30 seconds or less with some limitations on the number of your own photos you upload but the cost is reasonable if you want to a bigger project. The free one below was made in about 4 minutes just as a demo.

The compliments of the season to you all. Trish

Make your own photo slideshow at Animoto.

Promote Your Home Business

Use the same marketing tools as a standard brick and mortar business, to promote your at home venture.

Advertising your service or product, is just as important, if not more, when you work from the home. It is important that the public knows how to find you and that your business exists. In order to find success in running your own home business, you must be totally comfortable promoting yourself.

As the owner of a home business, you will need to talk up your business to a large number of potential customers. You have to be able to make your customers feel that your business and products are of the highest quality. Learning to successfully self-promote, is one of the keys to making big time profits.

Participate in trade shows that focus on your particular product or service. Trade shows provide a great way to network with others in your industry. It is also an effective way to promote your business to many potential customers by providing you with a setting to demonstrate your product or service.

Create a mailing list for your home business. This can either be through snail mail or the internet. Let others know about any special deals you are offering or just promote your business.

You can also send out small updates or newsletters to your customers to let them know what has been going on. This will increase traffic to your web site.

Examine all of the ways your home business appears in the marketplace and be sure you have a consistent message and presentation.

Whether it is your business cards, web site or social media business page, keeping your messaging professional and synchronized helps you promote your business appropriately and clearly across multiple channels.

Having a home business does not mean you have to stay home.

Get out of the house to network and promote your home business.

Promoting your business will help make your business grow and in turn make you more money.

Being active in the community will help to spread the word of your business. Business cards are a great way to promote your home based business and get your name out to the community.

Search for free business cards online and then distribute them wherever you go, including grocery stores, dentist offices and your children's schools.

Set up an advertising and promotional item budget for your home business and make sure you stick to it.

Advertising, free products, printing and more can add up quickly.

When you stick within your allotted budget, you help your business stay on track. Your budget will grow over time and you will be able to spend more money to promote your business down the line.

Promote your home business by offering a coupon for a free sample or a discount for your services. People are attracted to free offers, so this is a good way to bring in new customers. People are more willing to try a new business if they do not have to risk their own money to try it.

If you are caught by what is being called the "latest recession" and you are  wondering, "How is my family going to get by?", see if some of these ideas and helpful tips can help you survive and improve your financial situation.

Freebie for the month


Hi everyone, the free ebook for new registrations this month is “Google Adsense for Newbies”.

This powerful training course contains everything you need to know  so you can start making dramatic profits from Google AdSense quickly.

You’ll learn:

      • How YOU can get Google to stream ads onto your website for free.
      • How Google AdSense ads are specially selected to match your site’s topic.
      • How YOU earn money every time a visitor to your site clicks on one of the ads.
      • How YOU can get killer content for your site that you don’t have to write yourself!

And much, much more!

I currently sell this ebook here for $17, but if you would like a free copy, fill in your name and email over to the right, and then hit the “click to download” button. You will be sent a confirmation email to verify that you asked for information.

After you’ve clicked the link in the confirmation email, you’ll be taken to the download page where you’ll find a download link, plus instructions, if you need them.

 

If you would like a copy of this ebook but get an error message say you are already subscribed, send an email to [email protected] & we will send you the download link.

Cheers
Trish

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