Browsing Tag

material

Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

New iPad will not use Australia’s 4G network

 

Australians looking to buy one of the new Apple iPad's should take care not to confuse the advertised 4G advertised as a new feature with Telstra's fastest wireless network, also called 4G.

Telstra's 4G network operates on a 1800MHz frequency, while the iPad 3 only works on 4G frequencies currently available in the US and Canada and will not pick up an Australian 4G frequency until at least 2015.

 

Apple offers refund to new iPad customers in Australia over 4G capabilities – Fox News

Apple has offered to refund Australian customers who bought the new iPad expecting to use the country's 4G network, but denies it has misled the public.

In Federal Court proceedings brought by the national consumer watchdog in Melbourne on Wednesday, lawyers for Apple said the company was willing to take steps to ensure consumers did not mistakenly buy the iPad 3 believing it could connect to telecommunications giant Telstra's fastest wireless network.

Paul Anastassiou, representing Apple, said it would offer refunds and returns to customers "if they claim to have been in any way misled in relation to the reference to 4G."

"At no point in any promotional material for which Apple was responsible has Apple said at any time that the new Apple device is compatible [with Telstra 4G]," he said."

Using PLR Successfully (for Newbies)

 

UsingPLRMost people will already know what PLR is, but for any who want to learn more, a google search or this wiki page is a good place to start  – http://en.wikipedia.org/wiki/Private_label_rights

Although you have the right to publish any private label rights material “as is” on your site, there is a possibility that search engines will consider it as “duplicate content” meaning that if the identical material can be found on another site, your article can be considered duplicate content and penalised with regard to ranking. If you have some PLR you want ti use, you can easily find out how many other sites are using that same content by selecting a sentence from an article, putting quotes around it, and entering that sentence into a search engine. Often you’ll find 10, 50, or 100 other sites with the same article.

There is a lot of debate on the subject of duplicate content – only yesterday I heard one marketer proclaim that it is rubbish, using duplicate content didn’t affect his results adversely at all, while another IM teacher urged readers to avoid it at all costs.

So if you are a newbie, do you use it or not?  My suggestion is to use it, but change it enough to make it quite different from the original. For me, this is a lot faster than writing a new article from scratch. Here are three of the most common recommendations:

Firstly, you should add a new first paragraph to the article. This paragraph explain your purpose in the rest of the work and summarize what is coming up next.

Secondly,  rewrite most of the first two or three paragraphs in your own words. I like to read a few sentences in a paragraph and then reword them in my own style. Then I delete the original sentences and continue with the next sentences.

This process creates at least three or four paragraphs totally in your own words that are very unlikely to be duplicated elsewhere.

Just how may paragraphs you rewrite is up to you. The more your rewrite the better off you will be. And, the more you change, the more original the article will appear to both the search engines and your site’s visitors.

Thirdly, write a new closing paragraph. Make this a summary of the article. You may also include a lead-in to another page on your site with a link to that page.

It is often said that there is “nothing new under the sun”, in this context meaning that what has been said and written has been said and written before, the only thing that is new in each case is the presentation, so if you want to save some time when creating your own material, whether  articles or complete ebooks, using Private Label Rights in this way will avoid any duplicate content penalty.

 

For more information, subscribe to the blog (RHS of the page) – one of the June freebies is “25 Ways to Reuse PLR content”

 

 

Keeping your Brain Active

Free Gift Membership to “Learning to Earn” see below.

If you’re approaching retirement age and wondering what you can do to enjoy a long and healthy life in your golden years then consider adopting the attitude of a lifelong learner. Most people think of lifelong learning as being confined to academic endeavors however the lifelong learning approach covers all areas of life including spiritual, social, academic and physical.

Lifelong learning is based on an attitude of constantly growing and evolving in various areas of your life. The old saying that whenever anything is not growing it is decaying could be just as true for us as humans. No matter what a person’s age there are great benefits to be gained by challenging yourself in the different areas of your life, physical, mental and self-deveopment.

Physical challenges must be appropriate for your level of fitness, but regular exercise of some kind will leep your body healthier and your brain healthier too. Mental challenges do not have to be academic study, they can be a new hobby or interest, a new caring or chrity venture, more involvement with family. The most growth in personal development will come when you take on something that is currently outside your comfort zone (nasty words those, aren’t they? How we love to stay in our comfort zone, even when it isn’t all that comfortable really).

Lifelong learners live by the motto “you’re never too old to learn” and this attitude is a big part of the reason that people who approach life with this mindset are seen to perhaps live longer but definitely enjoy a better quality of life – is the so-called law of nature known as the “use it or lose it” true?

It does seem to be the case that those who are considerably inactive develop mobility problems as they age, whereas those who are quite active do not develop these mobility problems. A similar effect takes place with anyone who takes no part in any mentally challenging activity or pursuit. After years of mental inactivity