Browsing Tag

market

An Inspiring Kiva Story

Kiva is an international nonprofit, founded in 2005 and based in San Francisco, with a mission to connect people through lending to alleviate poverty. They celebrate and support people looking to create a better future for themselves, their families and their communities. 
Kiva Loan for a Shoe Business

By lending as little as $25 on Kiva, anyone can help a borrower start or grow a business, go to school, access clean energy or realize their potential. For some, it’s a matter of survival, for others it’s the fuel for a life-long ambition.

One woman brewing change in Africa, and beyond – Medium  Story by Jessica P. Hansen, photos by Brandon Smith

Vava Coffee, is taking the coffee industry by storm. Upon learning that coffee farmers in Kenya earn less than 35% of the international market value on their high-quality coffee because of their lack of access to better markets and limited knowledge of the quality of their product, Vava set out to shake things up. Get the full ‘scoop’ on how her Kiva loan has allowed her to grow her business and improve the lives of 30,000 farmers in innovative ways

Where to Start Finding, Your Marketing Niche

Girl-dreaming-passion

The first rule of niche marketing to learn is that it is advisable to research a market first and to try to establish a shortage in the market place, after which you will need to find a product to fill that shortage. Do not try to find a market for a product that you already have as it is almost certain you will fail.

So, before doing any research you will need to decide on the type of market that interests you. There are a lot of them on the Internet so it is important to choose the right one for you. To begin the research it is advisable to start on a broad theme and then dig down into the market. The following is a good starting point to find your potential list of markets to review.

1. A market following one of your passions.
2. A market within the Internet Marketing (IM) niche.
3. A market that follows the high spenders.

Number one blueThe first is obvious. You need to list any, and all the subjects that you feel passionate about, such as hobbies, sports, your work, or any subjects that you are knowledgeable about. If you are passionate about the subject then it would seem natural that you could make others passionate as well.

..

teo-blueThe second market – IM – is probably the largest market currently on the Internet, but it is a highly competitive one. There are many niches within the overall market, and maybe there would be something that could be of interest. Some of the high flyers in this market are:

  • Private Label Rights
  • Resell Rights
  • Search Engine Optimization
  • Traffic Generation
  • Blogging
  • Membership Sites

number-three-blueThe third is one that tempts most newcomers, but they really don’t know where to start to look. The key here is to find information regarding which subjects have the most searches made, and there is a high spending value in that market. Some of the highest money spending markets include the following:

  • Dating
  • Travel
  • Stock Trading
  • Diets
  • Pets
  • Real Estate

Again there are many niche markets within each of the above topics with room to dig down to find the best possible returns.

Pr 072 - TRI - 16_11_10 - 012With your list of markets to explore, it is time to fully research each one thoroughly. Make extensive notes as you dig into each market. Ensure you can evaluate the number of searches in the niche; assess whether there is money being spent in the niche; and then that vital “something” that is missing, which hopefully you will be able to find and sell to the market.

When you have completed the research on your niche market list, you will need to make an evaluation of which one(s) presents the best business proposition, then start developing the niche. Remember that Rome was not built in a day, so be patient and don’t try to short-cut the research or you may miss some important information.

When the product is selling like hot cakes – start all over again.

Review of SureFire Wealth Membership

I’ve been a Gold member of Jeremy Gislason’s SureFire Wealth membership site since 2009 and I consider it to have been one of the best investments I’ve made to access resell rights products.

Initially I was a free member then received a free silver membership from someone I’d purchased from as a thank-you gift. When the opportunity came to buy a Gold membership at a firesale price, I grabbed it and have never regretted that decision. It was a one-off purchase (no monthly or annual payments that are so common for membership sites) so you know where you are with your cashflow.

New products are added regularly, at least every month and if you receive an email letting you know the details of what has been added and to which level of membership. Jeremy always seems to have the latest resell right products as soon as they come out, sometimes even before they come out, so it’s a good idea to check in there before you go and buy anything.

Most of the products have resell rights, i.e you can resell or give away, though there are some for your personal use only. The following is a quick summary of the different kind of rights you get:

Resale Rights (or normal resell rights) mean that after you buy the item you will be allowed to sell it to your customers. There may be limitations, such as that you can only sell the product for a specific price. When a product comes with resell rights it means that you can sell the product to just about anyone and keep 100% of the profit. The product you sell though should only include the PUO (Personal Use Only) right, in other words, you can NOT give the resell rights when you sell this type of product

Master Resale Rights – When you acquire master resell rights, you sell the product/service to your customers, and you may also grant your customers the right to sell it. You can also pass master resell rights  to your customers, if you are in possession of transferable master resell rights. This allows your customers to also sell the product with master resell rights.

Private label Rights (PLR) – perhaps the most valuable as you can change anything you like from text to graphics and then sell as your own (note that although you can claim authorship, you do not receive copyright). There may also be some restrictions on what you can do with these works, e.g., not sell on auctions sites, not add to free membership sites, not giveaway for free. All these restrictions do not apply in all cases (there is always a copy of exactly what the rights are with your purchase) but when they do apply they are to protect the value of people’s purchase.

Most of the products available in Surefire Wealth include reseller kits with reseller website that you can use to market the products and this can save you a lot of time. For PLR products, you can change the graphics to get a whole new look when you market these under your own name.

Click here to check out SureFireWealth.com and the free membership now.

 

 

 

 

Joint Ventures Can Be Mutually Beneficial

Joint Venture Agreement

Joint Venture

Internet marketers often work alone to generate income for themselves, but sometimes it can be mutually beneficial to form a joint venture with other like-minded folks working on similiar projects.

The ability to spread out effort and risk, while increasing returns, can be somewhat risky, but one worth taking because, if the exercise is successful, you have made a new friend and maybe even developed a permanent working relationship.

As with any worthwhile pursuit there are some core basics and guiding principles that joint venture participants should practice when seeking partners and executing a plan.

Before proceeding, it’s essential to know what a joint venture is. A “JV” is an agreement between two parties each seeking to cooperatively leverage the assets of each other, be it a skill, a product, a trade secret, or a customer or prospect list. In the case of an internet marketer, the agreement usually involves one marketer mailing to the other’s mailing list.

Once it’s been determined that a joint venture will be undertaken there are some fundamentals that should be followed to assure the best outcome.

Assessing your partner is a critical first step when forming a joint venture. Analyzing each other’s strengths and weaknesses and discerning each other’s agenda beforehand will serve to lessen negative surprises later.

You can get a free Joint Venture Agreement form here.

Strategy development is an initial activity where both participants assess the viability of their effort and any potential obstacles to the outcomes they plan to achieve. Concurrently, the partners can set milestones and financial agreements during this period. A 50-50 profit split is most common. In some cases, a newer marketer may forego some of the proceeds in order to establish a presence in their market.

Once these tasks are found to be suitably addressed, the new associates can move on to carrying out the campaign. Of course, this is not a static operation. If time and duration allows, testing and improvement should be ongoing as the campaign proceeds to its conclusion.

Finally, the hopefully happy and prosperous end is reached and various goals realized. It’s important to note that any end-defining milestones should have been during the assessment and strategy sessions. This will prevent misunderstandings and promote further collaboration.

Another pointer is to aim high. Sure, rejection may be the first response, but perseverance rules the day and a big player could be the tipping point to reaching a critical mass of success and security.

Lastly, always operate with a win-win mentality while following the sequence. Do it right, and it will be the first of many join ventures…or the last one you’ll ever need.

For more information, you can get a free copy of “Joint Ventures: Tips for Successful Partnerships” from this link or by clicking on the book below.

Joint Ventures