Browsing Tag

internet marketers

My Favourite Freebie that I Got From Randy Smith

I have talked about Randy Smith before on my blog; he is one of the genuine internet marketers out there who really wants to help people be successful too.

His blog, Randy's Ramblings (http://randolfsmith.com)   is a mix of personal and business and is always entertaining, contains helpful business ideas and links to freebies to help beginners as well as those further along. 

Of the many very useful freebies, the one that wins hands down for me is the IMA Link Cloaker as it has been a great time-saver for me.

After setting it up on it's own domain, I now have all my affiliate link details  and cloaked links in one place instead of having to scramble through all the various blogs and sales pages where I first set them up.

Before I used the IMA link cloaker, I tried keeping a spreadsheet detailing where everything was, but some weren't recorded, some were on the list but were no longer correct & there were quite a number of duplicate cloaked domains for the same destination.

Apart from keeping track, the best management feature of the IMA link cloaker is the ability to verify the link with one click form inside the software – so much faster than having to copy and paste the cloaked link into a browser tab to check for errors or to make sure a link is not out-dated.

This might not be a useful tool for you, but it's well worth checking out Randy's blog for any of his other useful freebies if you have any interest at all in choosing internet marketing to earn a bit of extra income; you'll learn a lot and also meet some really good people in the randolfsmith.com  community.

Best wishes
Trish

Randy Smith’s Hacker Nightmare

One of the people I admire in the internet marketing industry is Randolf (Randy) Smith, one of many internet marketers out there who genuinely want to help others to succeed. Randy’s blog called “Randy’s Ramblings” is one that I read on a regular basis because it is down to earth, humorous and helpful. You won’t get any bullsh.. on this blog – Randy tells it like he sees it and if he doesn’t think a new product would be useful, he’ll say so or else it just won’t be mentioned at all.

Randy has, or should I say had, a number of websites and products but in early October, his sites were hacked and all his domains stolen. To read the story behind this nightmare, visit the blog at http://randolfsmith.com

If you feel sick, as I did, that one human could treat another in this way, just take note of the effort Randy put in to try to put right all the wrong being done to his customers, a time consuming and costly endeavour, and you’ll realise that this is a man that just won’t give in, he’ll keep doing what he believes is right. This is a man worth keeping in mind to buy products and services from.

Once he gets everything back up and running, there will again be links on his blog to his many services. In the meantime, here are the ones I have used and recommend:

Sales Letter ABC – www.salesletterabc.com
7 Key Elements – www.7keyelements.com
More Monthly (stolen) – now called More Monthly Pluswww.moremonthlyplus.info (more info on this site on my Online Resources Page http://r7-

sydney.webserversystems.com/~trishfin/online-business-resources)

I have not included an affiliate link in the list above, so I won’t profit if you buy from Randy, but I believe he deserves a break, so if what he offers is useful to you, buy from the man!

Best wishes
Trish

P.S. – there is always something to be learned from someone else’s misfortune, so to all out there with an internet business of any kind, make sure you back up your sites and your lists. You’ll be glad you did if a hacker comes your way, too.

Joint Ventures Can Be Mutually Beneficial

Joint Venture Agreement

Joint Venture

Internet marketers often work alone to generate income for themselves, but sometimes it can be mutually beneficial to form a joint venture with other like-minded folks working on similiar projects.

The ability to spread out effort and risk, while increasing returns, can be somewhat risky, but one worth taking because, if the exercise is successful, you have made a new friend and maybe even developed a permanent working relationship.

As with any worthwhile pursuit there are some core basics and guiding principles that joint venture participants should practice when seeking partners and executing a plan.

Before proceeding, it’s essential to know what a joint venture is. A “JV” is an agreement between two parties each seeking to cooperatively leverage the assets of each other, be it a skill, a product, a trade secret, or a customer or prospect list. In the case of an internet marketer, the agreement usually involves one marketer mailing to the other’s mailing list.

Once it’s been determined that a joint venture will be undertaken there are some fundamentals that should be followed to assure the best outcome.

Assessing your partner is a critical first step when forming a joint venture. Analyzing each other’s strengths and weaknesses and discerning each other’s agenda beforehand will serve to lessen negative surprises later.

You can get a free Joint Venture Agreement form here.

Strategy development is an initial activity where both participants assess the viability of their effort and any potential obstacles to the outcomes they plan to achieve. Concurrently, the partners can set milestones and financial agreements during this period. A 50-50 profit split is most common. In some cases, a newer marketer may forego some of the proceeds in order to establish a presence in their market.

Once these tasks are found to be suitably addressed, the new associates can move on to carrying out the campaign. Of course, this is not a static operation. If time and duration allows, testing and improvement should be ongoing as the campaign proceeds to its conclusion.

Finally, the hopefully happy and prosperous end is reached and various goals realized. It’s important to note that any end-defining milestones should have been during the assessment and strategy sessions. This will prevent misunderstandings and promote further collaboration.

Another pointer is to aim high. Sure, rejection may be the first response, but perseverance rules the day and a big player could be the tipping point to reaching a critical mass of success and security.

Lastly, always operate with a win-win mentality while following the sequence. Do it right, and it will be the first of many join ventures…or the last one you’ll ever need.

For more information, you can get a free copy of “Joint Ventures: Tips for Successful Partnerships” from this link or by clicking on the book below.

Joint Ventures

World Internet Summit Melbourne 2009

Last Friday I heard about the World Internet Summit, which was being held in Melbourne for the three days, Sep 11th to 13th & I suddenly decided I would attend. I believe this is one of the best decisions I have ever made as the event can only be described as an internet marketers’ dream.

        Some of the speakers in Melbourne

There were no less than eleven internationally acclaimed and very, very successful internet entrepreneurs talking to us, all willingly sharing some of their best techniques and giving us tantalizing insights into what we could learn if we could become a student or protégé.

                    More of the speakers at the internet summit

It was a great opportunity to meet with other like minded folk, to discuss all the different areas of internet marketing that we have chosen and also to get new ideas, as these were generously exchanged.

                Some of the attendees and speakers

That’s me in the bottom left hand corner with Steven Essa. The fellow in the centre is Brett McFall, who along with Tom Hua, puts on this event several times every year in different countries. I was able to get a few words with Brett on the last day. (Click on the speaker icon if you can’t hear the audio).

Best wishes
Trish

Affiliate Marketing – some thoughts and ideas

Affiliate Marketing – what exactly is it?

Put simply, it is process where you as the affiliate sell or promote someone else’s product or service and you receive a commission for your efforts. Affiliate Marketing is usually considered to be the lowest cost business model when starting an Online Business, and as such is the most popular method with many newcomers to Internet Marketing. The owners or licence holders of the product you promote can be called authors, publishers, merchants or other different terms, depending on whether it is a physical or an information product that you are promoting and how the commission payments are organised.

This business model can take many different forms but are commonly called Affiliate Programs. You join the affiliate program a merchant is using to sell a particular product you are interested in promoting. The most common types of programs are as follows:

  1. Pay per click – each visitor you send to the merchant’s site will earn you a commission.
  2. Pay per lead – each lead you send to the merchant’s site will earn you a commission.
  3. Pay per sale – commission will be paid by publishers for each sale made at his website or on sites such as clickbank or paydotcom.

Each one of the above methods returns a certain payment for delivering the click, lead, or sale. By far the largest number of businesses utilizing this model work on a Pay per Sale system. There are hundreds of affiliate networks that you can join where the owners of the site have numerous publishers registered so you can choose products & promote them without have to join up to all the separate affiliate programs. Examples of such sites are Commission Junction, Clix Galore, Clickbank, PayDotCom and Click2sell.

Many Internet Marketers will guide the beginner into Affiliate Marketing because it is considered to be the cheapest and simplest business model to get started and develop, especially when all the marketing tools such as a web sales page, promotional emails, articles, press releases etc are provided by the publisher.

Your main costs will be in the promotion of the product or service. All costs associated with the product, sales page, delivery, after sales services, as well as merchant services set up and costs, will be paid by the merchant providing the product.

When starting your Internet Business through affiliate marketing there are five steps to follow:

  1. Find your niche market which shows enough demand as well as a reasonable supply, as well as one that would support future business growth.
  2. Find out what the market is searching for in terms of solutions to problems, or a product/service for which there is a shortage of supply or even a deficiency.
  3. Research the available affiliate products and services for something that will fill the deficiency or fix the problem.
  4. Promote the product by every means available to you.
  5. Although this is not necessarily essential, owning your own website can increase your methods of promotion, but more importantly it allows you to pre-sell the product before redirecting them to the merchant’s sales page.

The final item regarding your own website needs serious consideration as it will be the best way towards developing and growing your business and to start creating an opt-in list of targeted potential customers.

Creating a trust between yourself and your customers, as well as your partners, is of prime importance to your business. This trust will serve you well as your customers will gradually consider you to be their expert in this niche and they will take your recommendations and buy.

To help build this relationship of trust, give value to potential customers by offering something useful to them for free. The more value you give them, the more they will be inclined to make purchases from you at a later date. Do not think for one minute that without it you will be able to succeed in affiliate marketing or any other type of business if you do not build a relationship of trust with a list of potential customers.