interests

Girl-dreaming-passion

The first rule of niche marketing to learn is that it is advisable to research a market first and to try to establish a shortage in the market place, after which you will need to find a product to fill that shortage. Do not try to find a market for a product that you already have as it is almost certain you will fail.

So, before doing any research you will need to decide on the type of market that interests you. There are a lot of them on the Internet so it is important to choose the right one for you. To begin the research it is advisable to start on a broad theme and then dig down into the market. The following is a good starting point to find your potential list of markets to review.

1. A market following one of your passions.
2. A market within the Internet Marketing (IM) niche.
3. A market that follows the high spenders.

Number one blueThe first is obvious. You need to list any, and all the subjects that you feel passionate about, such as hobbies, sports, your work, or any subjects that you are knowledgeable about. If you are passionate about the subject then it would seem natural that you could make others passionate as well.

..

teo-blueThe second market – IM – is probably the largest market currently on the Internet, but it is a highly competitive one. There are many niches within the overall market, and maybe there would be something that could be of interest. Some of the high flyers in this market are:

  • Private Label Rights
  • Resell Rights
  • Search Engine Optimization
  • Traffic Generation
  • Blogging
  • Membership Sites

number-three-blueThe third is one that tempts most newcomers, but they really don’t know where to start to look. The key here is to find information regarding which subjects have the most searches made, and there is a high spending value in that market. Some of the highest money spending markets include the following:

  • Dating
  • Travel
  • Stock Trading
  • Diets
  • Pets
  • Real Estate

Again there are many niche markets within each of the above topics with room to dig down to find the best possible returns.

Pr 072 - TRI - 16_11_10 - 012With your list of markets to explore, it is time to fully research each one thoroughly. Make extensive notes as you dig into each market. Ensure you can evaluate the number of searches in the niche; assess whether there is money being spent in the niche; and then that vital “something” that is missing, which hopefully you will be able to find and sell to the market.

When you have completed the research on your niche market list, you will need to make an evaluation of which one(s) presents the best business proposition, then start developing the niche. Remember that Rome was not built in a day, so be patient and don’t try to short-cut the research or you may miss some important information.

When the product is selling like hot cakes – start all over again.

What is a blog and why would you want to start your own?

Firstly, a blog is often a mixture of what is happening in a person’s own life and what is happening on the web. It is usually in the form of  a  frequently updated, personal website featuring diary-type commentary and links to articles on other Web sites. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects,  there are as many unique types of blogs as there are people.

Blogging is part of the general trend of putting everything on the web, regardless of whether we are talking about business, hobbies or personal stuff. It can just be a means of communicating with friends, with others who share your hobbies or interests, or it can be a business tool. Of course it can also be a combination of these things.

So perhaps instead of asking why you would want to have your own blog, ask instead if you want to, or have a need to communicate with others. The great advantage of social media is that you don’t need to know people personally to communicate with them and for this reason it is ideal for bringing interaction with others into the lives of folk who may otherwise feel isolated.

Is this you or somebody you know? Don’t think that it would be too hard to learn how to blog, because it is in fact quite simple and there are dozens of free videos and help pages to show you exactly what to do. There is no need to have fancy looking pages, but if that is what you would like, you could soon learn how to spice them up a bit.

Generally speaking blogs tend to have a few things in common:

  • A main content area with articles listed from the lates backwards.
  • Articles are usually organized into categories.
  • There is an archive of older articles.
  • There is a way for people to leave comments about the articles.
  • A list of links to other related sites, sometimes called a “blogroll” is often included.
  • There can also be one or more “feeds” like RSS, Atom or RDF files. (A Feedreader accesses other sites automatically looking for new content and then posts updates about that new content to another site).

Blogs can be stand-alone (self-hosted) or externally hosted. If you wish to host your own blog, you will be able to choose your own domain name, but you will be up for the cost of that domain name and your hosting at a minimum.

Externally hosted blogs are usually free but will often have limitations on what content and customisation you can have and perhaps also whether you can monetise it so if you want your blog to make some money, it is best to start out hosting your own. It is possible to change platforms later, but you would probably have to change the blog domain and that might lose you some readers. (For a more extensive discussion on the choice of blog platforms, go to  blogger.com

Some of the most popular free hosted blogs are listed below. All are very easy to set up and get you going quickly. Have a look at each one to see if it does what you want your blog to do, for example upload photos, videos, podcasts, run discussion boards etc.

wordpress.com
thoughts.com (as distinct from wordpress.org which supplies the platform for self-hosting)
weebly
yahoo 360
Windows Live

Problogger – Tips for Beginners

If you sign up to my blog this month you will get access to free ebooks about blogging (if you are already subscribed, you’ll be sent the link).

For more information, check outbecomeablogger.comProblogger – Tips for Beginners & becomeablogger.com for free video tutorials on how to create your own blog.

Blogging is an easy and economical way to share with family, friends and busuness associates alike. Make it fun!

What is Twitter?

Firstly, Twitter is a free service that allows users to publish short messages (called “tweets”) that are read by “followers” – people who choose to subscribe to your messages and have them delivered to their own Twitter home pages.

After you sign up, you join in by answering the question “What are you doing?” on the home page in 140 characters or less. The small number of characters allowed forces you to be concise and to the point. The home page is also where you read all the tweets written by the people you are following and you can reply to these if you want to.

When I first heard about twitter, I didn’t see any use for it, rather thought it would be a waste of time to read what other people are saying about themselves, their families, how they feel, what they’re wearing and whatever else they think is important, then I realised that Twitter was about forming relationships, just as all social networking tools were. So do I use it now? Yes I do, my twitter name is plfbus – I am still new to it, but am getting the idea now.

Is Twitter for you?

I’d say, think about why you might want to use it. Here are some of the different reasons I can think of and there will be a whole lot more that will occur to you I’m sure:

  • to share common interests & ask questions of experts
  • to follow the links to good resources & special offers
  • to get feedback about other people’s experience with anything from a purchased program to how to get the baby to sleep
  • to meet people in a special niche or just people generally
  • to keep up with news, opinion and happenings in your field
  • to get news of updates to programs you run
  • to get general news, like from CNN
  • because there’s buzz about it
  • to keep people in your personal life updated
  • to build business contacts

Thanks to Twitter I’ve been able to learn from, get to know better and have online conversations with many people I hadn’t heard about before. Give it a go – if it’s not for you, just delete your account.

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Patricia Findlay, EzineArticles Platinum Author

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