Browsing Tag

installation

WP Site Security and Securi

It is well worth having your WordPress installation on auto-update.

I got caught out still having Ver 4.7.1 for a week after version 4.7.2 came out, and my site was breached twice, firstly with an unauthorized post about weight loss and then by a Bala Sniper Hack. WordPress 4.7.1 and other recent earlier versions turned out to have several security issues that allowed unauthorized access.

Luckily I have my site monitored by Securi, so was made aware of the breach immediately and took action to fix the problem. At present I’m only using the free version but have in the past used their paid services to restore the site from a very corrupt state. Being semi-retired now and keeping costs down, I’m only using their monitoring services but that is tremendously useful – to be advised immediately your site has a problem gives you a good chance of preventing a major attack.

There are of course many other ways to secure your sites and I’m going to talk about it a bit more in the near future.

Low Cost Home Business Income from Affiliate Marketing

There are many ways to earn money online but one of the simplest methods is to use affiliate marketing. Probably the biggest advantages of affiliate marketing is that it is not necessary for a person to own a unique product and the process can get underway very quickly. An affiliate marketer makes money by earning commissions when they recommend and sell other peoples’ products.

The Affiliate Process

There are a number of different affiliate marketing strategies, but here is a good specific strategy that is relatively simple yet utilizes several current sophisticated features. The first step is to pick a niche (a sub-category of a larger category) in which there are numerous information products, such as ebooks, e-courses, or reports, available. A good idea is to pick a popular niche of personal interest and then to check the categories in the Marketplace of Clickbank.com, one of the top information product resources for affiliate marketers. Select a few products in the niche to promote and follow the steps to become an affiliate of each of the products and to gain access to the author’s affiliate tools, emails, images, and banners.

Next, use a keyword research tool, such as the highly regarded tool offered freely by Google, to find some ideas for a website domain name. Then, purchase a domain name from one of the many domain name registrars and select an affordable web host that allows easy installation of a WordPress blog.

The reason to use WordPress is that WordPress offers a huge variety of themes and functionality, and the blog platform will allow one to write interesting reviews and articles. Additionally, there are article directories and private label article sources that offer good articles that can be freely included on the blog site.

Now, select an autoresponder system from among the numerous reasonably priced autoresponders that are available. This step will provide the system for creating a series of emails to be sent to prospective customers and to allow follow up marketing to those valuable prospects.

Next, using the tools provided by the autoresponder company, create an opt-in box that will enable the collection of email addresses from prospective customers. Offer the customer a free e-course or series of reports that will provide free and useful information to the prospect. Research private label rights ebooks in the chosen niche online and use one to create a multi-part email series that can be loaded into the autoresponder and sent to the prospect at regular intervals. The benefit of this step is that in addition to getting the useful information the prospect can also receive a short promotion about an appropriate affiliate product that may interest them.

facebookLastly, open an account with Facebook and create a business page. The business page should reflect the blog site’s domain name. This Facebook page can then be used to offer bits of information, advice, pictures, and fun personal notices. The page can also direct the reader to the main blog site where larger articles and product reviews can be found, along with the opt-in box and affiliate product offers.

One of the great things about this specific affiliate marketing strategy is that once the pieces are in place the strategy can be easily repeated to create affiliate marketing opportunities in other niches, as the old saying goes, rinse and repeat!

Best wishes
Trish

Computer Crash! Prevent Loss of Your Valuable Data

Have you ever had a computer crash and all your data was lost?

Most likely your computer’s hard drive failed & this happens more frequently than we’d like and for all sorts of reasons. Another major risk to your data is fire, flood or theft. The following strategies will help you to protect and recover your data.

Although the software files for the programs that run on your computer is also data, you don’t need to back that up as it is easily recoverable from the installation disks you received when software is purchased.

The data that we will focus on is “user” data specifically, the data that you create from the software programs that run on your computer.

For example, if a word processor is used to create a document or a letter, the word processor provides functions to save this data. The data that is created and saved through the word processor is “user” data. Most programs will create and save data somewhere on the hard drive.

There are many kinds of user data that are usually stored on the hard drive, do you have some of these?

  • letters you write in a word processors
  • flyers / posters for your clubs
  • business cards
  • spreadsheets
  • greeting cards you’ve made
  • accounting data from a money management program
  • picture files
  • music files
  • video files
  • email and email addresess

This is not a complete list, but to give you an idea of what you might have created and could lose if your computer crashed or in a fire or theft. Most people do not pay enough attention to this basic fact about computer systems until it’s too late. Don’t let this happen to you!

Remember, the key is “prevention” and in order to prevent loss of valuable data you must be prepared, so let’s look at some basic backup plans.

Option 1: Save your data to CD or DVD disks
This is by far the cheapest option and a very good approach to securing user data, especially if you don’t have too much. All that is needed is a CD or DVD burner and some blank disks, which cost very little these days.

When using this option, make two copies so that one of the copies can be stored off site, to protect you against fire, flood & theft. Another reason is that a CD or DVD backup can also become corrupted & it’s better to have two or more copies.

Option 2: Use a memory stick (USB stick)
This will cost a bit more than option 1, but USB sticks are getting cheaper & cheaper all the time, and holding more data as well. One advantage is how small they are and easy to carry around. I bought a waterproof one when they first came out for my client’s data and was very glad I did so, as it went through the wash twice and still worked fine! (I did have other backups though & I still use that drive today!.)

Option 3: Consider having two internal hard drives, especially if you have a lot of user data, especially big pictures or music files.

Most home computers generally all come with only one internal hard drive, which stores both software and user data. This means that this one single hard drive is experiencing a lot of wear and tear. Every time a program is launched it’s being accessed. Every single function that the operating system invokes will likely hit the hard drive etc. This heavy wear and tear can eventually lead to physical failures.

Also, many viruses are designed to hit the operating system & if the user data is on the same physical drive as the operating system, then it can be severely impacted by viruses as well. The disadvantage of this method is that it doesn’t protect you from fire, flood or theft, etc, but it is probably the easiest way to automate backing up your files.

Option 4: Attach an external USB Hard Drive to the system

With the price of hard drives getting much cheaper, this is another really good option. By attaching an external USB hard drive to the system, special backup programs can be installed and scheduled to run over night. There are many cost effective backup programs available. Some will be built into your operating system and others are available free – search on the internet and you’ll find plenty of options. The advantage of the external drive is that your work is still physically separated from the main hard drive and can be taken off-site with you.

Option 5: Online backup service
The services are fairly inexpensive (typically about $5 a month), and the best ones won’t noticeably slow down your PC use or Web browsing (after the initial large upload, at least). They also encrypt your data before, during, and after it’s been sent to industrial-strength servers. There are no discs or USB drives to worry about, either. The service can start processing and uploading files automatically on a schedule or in the background when there are enough free cycles available.

How often should you make backups?

This really depends on what your data is. If you are only using your computer for emails and writing letters, perhaps once a week is sufficient. When you’re doing work for someone else, it’s wise to keep doing incremental backups as you go, every ten minutes, every hour perhaps. It’s a decision you need to make for your personal circumstances. I personally do my backups before I go away from my work area and every night. The main thing is, remember to DO IT!

Summary

  • You need to backup your user data in case of computer crash or fire or theft
  • Back-up frequently, as often as needed to make it easy to restore your work to where you were
  • Use at least two different methods
  • Keep one copy of your backup data away from the computer (prevent loss if fire or theft)

Hopefully this helped you become more aware of the importance of your data and the need to back it up.

The options presented here are the very same methods used by many highly experience data processing centers and can be easily adopted by the average computer user. The most important point to remember is that good planning for potential disasters is the best protection against loss of valuable user data. You may not think of it this way at first but the user data that you accumulate on your computer takes time to build up and acquire.

If you value your time then you’ll value your data. Your data has a lot of value. So why not take a few simple steps to protect it.