important message

Frederikke and Timothy from ojolie.com have added a new card called “Blue Planet” to their selection of  animated ecards just in time for Earth Day on 22nd April.  The wildlife in the card, especially the dolphins, our intelligent counterparts below water, have an important message to deliver.

Earth Day, held on April 22 each year, marks the anniversary of the birth of the modern environmental movement in 1970 and is  now celebrated around the world.

Earth Day 2009 will herald the beginning of the “Green Generation Campaign”; a two-year project culminating with the 40th anniversary of Earth Day in 2010. The Green Generation’s core principles are:

1.  A carbon-free future based on renewable energy that will end dependency on fossil fuels, including coal.

2.  A commitment to responsible, sustainable consumption on an individual level

3.  Creation of a new green economy that addresses poverty by creating millions of quality green jobs and sees the global education system transform into a green one.

For those of you who missed helping to save energy during Earth Hour on March 28th, here is another chance to spread the word about helping our environment by sending Frederikke’s delightful card to your friends.

Best wishes
Trish

Today I received a very important message about keeping up to date and how not doing so could be very costly to you in the long term.

I was reading John Thornhill’s blog tonight and he mentioned that many of the emails he was sending out promoting other people’s products were dead links!

Maybe you can relate to how stupid this is if you imagine you have a bricks and mortar shop selling socks and the guy in the shop just along the road sells shoes. Now, you’ve got this arrangement where every time someone buys a pair of shoes at his shop, he tells them that you sell great socks and recommends you go and have a look. Wouldn’t this help you make some sales? Sure it would!

But what if they came along to you and you didn’t have any socks – you decided it wasn’t worth while anymore, or you couldn’t be bothered, you decided to sell handbags instead – whatever reason – wouldn’t you let the guy selling shoes know? Explain that socks weren’t very profitable these days & ask to do a deal about handbags? I’m sure you would – apart from being good business sense, it’s plain good manners.

But, you don’t bother telling him – how do you think he’d feel when he found out? A bit peeved? Probably. Likely to send any more business your way? I don’t think so. Have you helped your business? NO.

Having affiliates who send you referrals is just the same as the arrangement between the shoe seller and the sock seller. It’s a business arrangement and you need to communicate any changes that occur.

So check your sites and your links and make sure they’re up to date. You work hard to win traffic, especially targeted traffic; it’s a crime to let such referrals go to waste. I’ll be checking mine, too. Thank you John.

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Patricia Findlay, EzineArticles Platinum Author

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