Browsing Tag

effort

Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

The Art of eBook Creation is NOT Lost Forever

How do you go about creating your eBooks and reports?

With all the free reports available these days, I download and read a great deal of them. You know the type of reports I mean, standard format, single column, eBook title, basic contents page and body. It was a pleasant surprise to see something different.

This eBook is from a guy called Daniel Sumner and naturally I was interested in finding out how his eBook differed from mine. His tag line for the eBook is Create Convert Cash-in!

This had me impatient to know what he had to offer and discover what was so special about the eBook Cycle. To my pleasant surprise, this was no regular eBook; it was presented in a novel format, single column, basic contents but it was visually enticing, full of colour, graphics, tips hints and very cool formatting, so kept me reading.

As I read, it was obvious that this was not a 10 minute quickie that you see so many of. There was time, effort and passion put into this mini masterpiece. It flowed nicely as I read, learning everything Daniel was writing and seeing the picture he was creating with his use of the images. I was learning a very important lesson in report writing in a very easy to learn way.

Daniel engages you a lot as you progress, so you feel that you're getting to know him, like him and trust what he has to say. He lets you into his world and you feel grateful for the information he is providing, and at the same time encouraging you to get to work to create your own eBooks better than you have before.

In the eBook Cycle Daniel teaches you:

Why you should write an eBook

  • What format to choose
  • Getting started
  • Essential includes
  • Getting your eBook ready
  • Free or paid eBooks
  • Sales pages and squeeze pages
  • Payment processors
  • Marketing and traffic
  • And a whole lot more

I'm very impressed with this eBook to say the least and will return to it when I create my next report or eBook. Its definitely one for the book shelf and future reference.

But best of all, it's free. Yes FREE! You weren't expecting that, were you?

But believe me; it's true! A 100% Free download for you today.

I don't think I need to say more, so go experience it for yourself at: http://trishlikes.com/eBookCycle Give it a good read and please come back here and let me know what you thought of it. I would love to hear your comments!

Website Flipping

Not everyone one wants to build their own website and to save the time and effort, are willing to buy one already made.

Selling already made websites is called website flipping and can be a win-win situation from both the buyers and sellers point of view. The buyer is happy to have a ready made site, to get started promoting his or her business straight away, and the seller is happy to have money to bank.

If you have the time and the expertise (although even that can be pretty easy if you use the free and fairly easy to use WordPress platform), you can get a web flipping business going without much startup cost, so this is a good business model for those who want to get started making money from the internet, especially to supplement your retirement income.

However, there are some pitfalls associated with the process and unhappily, quite a few scams out there. Anton, a successfull website flipper, has written a report called “Site Flipping Scams Revealed” and is making it available to everyone FREE.

Find out why some web flippers are getting upset by grabbing your copyof this FREE report.

If you are buying or selling websites you need to read this, it is a must have for anyone involved in Internet Marketing.

No Bull, No Hype, just straight to the point. It really is refreshing to see someone expose the tricks that could cost you money.

Get the report  from here  http://r7-

sydney.webserversystems.com/~trishfin/flippingscams or by clicking the image.

Randy Smith’s Hacker Nightmare

One of the people I admire in the internet marketing industry is Randolf (Randy) Smith, one of many internet marketers out there who genuinely want to help others to succeed. Randy’s blog called “Randy’s Ramblings” is one that I read on a regular basis because it is down to earth, humorous and helpful. You won’t get any bullsh.. on this blog – Randy tells it like he sees it and if he doesn’t think a new product would be useful, he’ll say so or else it just won’t be mentioned at all.

Randy has, or should I say had, a number of websites and products but in early October, his sites were hacked and all his domains stolen. To read the story behind this nightmare, visit the blog at http://randolfsmith.com

If you feel sick, as I did, that one human could treat another in this way, just take note of the effort Randy put in to try to put right all the wrong being done to his customers, a time consuming and costly endeavour, and you’ll realise that this is a man that just won’t give in, he’ll keep doing what he believes is right. This is a man worth keeping in mind to buy products and services from.

Once he gets everything back up and running, there will again be links on his blog to his many services. In the meantime, here are the ones I have used and recommend:

Sales Letter ABC – www.salesletterabc.com
7 Key Elements – www.7keyelements.com
More Monthly (stolen) – now called More Monthly Pluswww.moremonthlyplus.info (more info on this site on my Online Resources Page http://r7-

sydney.webserversystems.com/~trishfin/online-business-resources)

I have not included an affiliate link in the list above, so I won’t profit if you buy from Randy, but I believe he deserves a break, so if what he offers is useful to you, buy from the man!

Best wishes
Trish

P.S. – there is always something to be learned from someone else’s misfortune, so to all out there with an internet business of any kind, make sure you back up your sites and your lists. You’ll be glad you did if a hacker comes your way, too.

Joint Ventures Can Be Mutually Beneficial

Joint Venture Agreement

Joint Venture

Internet marketers often work alone to generate income for themselves, but sometimes it can be mutually beneficial to form a joint venture with other like-minded folks working on similiar projects.

The ability to spread out effort and risk, while increasing returns, can be somewhat risky, but one worth taking because, if the exercise is successful, you have made a new friend and maybe even developed a permanent working relationship.

As with any worthwhile pursuit there are some core basics and guiding principles that joint venture participants should practice when seeking partners and executing a plan.

Before proceeding, it’s essential to know what a joint venture is. A “JV” is an agreement between two parties each seeking to cooperatively leverage the assets of each other, be it a skill, a product, a trade secret, or a customer or prospect list. In the case of an internet marketer, the agreement usually involves one marketer mailing to the other’s mailing list.

Once it’s been determined that a joint venture will be undertaken there are some fundamentals that should be followed to assure the best outcome.

Assessing your partner is a critical first step when forming a joint venture. Analyzing each other’s strengths and weaknesses and discerning each other’s agenda beforehand will serve to lessen negative surprises later.

You can get a free Joint Venture Agreement form here.

Strategy development is an initial activity where both participants assess the viability of their effort and any potential obstacles to the outcomes they plan to achieve. Concurrently, the partners can set milestones and financial agreements during this period. A 50-50 profit split is most common. In some cases, a newer marketer may forego some of the proceeds in order to establish a presence in their market.

Once these tasks are found to be suitably addressed, the new associates can move on to carrying out the campaign. Of course, this is not a static operation. If time and duration allows, testing and improvement should be ongoing as the campaign proceeds to its conclusion.

Finally, the hopefully happy and prosperous end is reached and various goals realized. It’s important to note that any end-defining milestones should have been during the assessment and strategy sessions. This will prevent misunderstandings and promote further collaboration.

Another pointer is to aim high. Sure, rejection may be the first response, but perseverance rules the day and a big player could be the tipping point to reaching a critical mass of success and security.

Lastly, always operate with a win-win mentality while following the sequence. Do it right, and it will be the first of many join ventures…or the last one you’ll ever need.

For more information, you can get a free copy of “Joint Ventures: Tips for Successful Partnerships” from this link or by clicking on the book below.

Joint Ventures