customers

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
Robot_Vector_Character_Holding_a_Note_25

Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

.

Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

.

Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

Cute_Vector_Robot_Character_img1

While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

.

Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

.

The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

.

Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

.

Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

.

Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

.

It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

.

Mighty Deals is a great resource – they have super deals on regularly

– see my latest acquisition (birthday gift, lucky me!)

 

This product is usually $39 and good value at that price too, but from Mighty Deals I was able to get a full year of design templates and logos from SmartyLogo for just $17!

 
It isn’t just for website owners either, the package includes 60 stationery templates suitable for any business or for personal use.
SmartyLogo
Mighty Deals negotiates closely with some of the top creative providers out there to bring readers the best possible prices on the design/programming tools they want / need.
 
Almost all offers that appear on MightyDeals are available exclusively on their site for a very limited time.
 
Generally,  customers can save from 50% to 90% off on things like design tools (royalty-free vectors, PhotoShop actions, etc.), professional templates (WordPress, Drupal, Facebook), Mac toolkits, web development lessons and more.
 
Access to these unbelievable daily deals is free for everyone. You don’t even need to register but I’d recommend that you sign up for the free newsletter, so you can be kept in the loop on the latest Deals before they expire (and you also get access to free stuff!) 

Why not check out Mighty Deals today – I highly recommend them.

 

.

I’m pretty excited that my new product is finished at last!

Why am I interested in mobile Marketing? These statistics of mobile phone users tell the tale:

“62% of smartphone owners use their device to search for information online via search engines.”

Source: Google http://services.google.com/fh/files/blogs/our_mobile_planet_us_en.pdf

You really don’t need a bunch of statistics to tell you that people value convenience. If the numbers don’t lie, then your website will be viewed by people with mobile devices more than desktops or laptops in just a few short years. The time to prepare is now and Awesome Mobile Marketing will lead you by the hand and show you what you need to know.

.

See the details at Awesomemobilemarketing.net but if this is for you, don’t buy there – come back here to get the special $7 price below.

Awesome Mobile Marketing 7

 

“U.S. mobile commerce revenue in 2016 will total $31 billion, a 10-x increase from 2010.”
Source: Statista

http://www.statista.com/topics/871/online-shopping/chart/683/e-commerce-in-the-united-states/

Every business owner needs a mobile website because customers carry their smartphones everywhere and use them regularly to take quick action. If you have a mobile website, you can acquire many customers on the internet. A mobile-ready website is specifically designed for smaller screens and doesn’t require all the scrolling and pinching for your customers to find what they are looking for.

Don’t get left behind – Mobile Marketing is getting ready to take off so why not tap into the fastest growing online trend – read this guide now!

.

.

 

Free Monthly Websites

Every month John & Dave give away a free website you can use to start your online business. They have all the help you need to get started right there on the site for free.

Patricia Findlay, EzineArticles Platinum Author

Archives

Preserve Left-over Wine