Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

WordPress Profits Theme

How much time and money do you spend designing and creating sites?

If you’re like most marketers, you’d spent ages and incurring expensive costs to design and create your sites.
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Here’s what’s happening (correct me if I’m wrong):

1. You either try to design and create sites yourself

2. Or you outsource them to a designer and/or programmer

#1 typically results in poor quality, since you’re not a designer or programmer to begin with.

#2 usually costs you quite a bit of money.
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Both #1 and #2 takes quite some time to finish. You might say that #2 is fast since you outsource the work to professionals who know what they’re doing. Problem is – you are not their only customer; they have a dozen other customers to serve, plus the back and forth communication between you and them means it’s going to take some time for your site to be completed to your liking.

So what’s a marketer to do?

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There is a faster and cheaper solution…

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Hit this link to check out Profits Theme & discover how you can create these full-blown profit sites in mere minutes, and save you a lot of money in the process.

Best wishes

Trish

Low Cost Home Business Income from Affiliate Marketing

There are many ways to earn money online but one of the simplest methods is to use affiliate marketing. Probably the biggest advantages of affiliate marketing is that it is not necessary for a person to own a unique product and the process can get underway very quickly. An affiliate marketer makes money by earning commissions when they recommend and sell other peoples’ products.

The Affiliate Process

There are a number of different affiliate marketing strategies, but here is a good specific strategy that is relatively simple yet utilizes several current sophisticated features. The first step is to pick a niche (a sub-category of a larger category) in which there are numerous information products, such as ebooks, e-courses, or reports, available. A good idea is to pick a popular niche of personal interest and then to check the categories in the Marketplace of Clickbank.com, one of the top information product resources for affiliate marketers. Select a few products in the niche to promote and follow the steps to become an affiliate of each of the products and to gain access to the author’s affiliate tools, emails, images, and banners.

Next, use a keyword research tool, such as the highly regarded tool offered freely by Google, to find some ideas for a website domain name. Then, purchase a domain name from one of the many domain name registrars and select an affordable web host that allows easy installation of a WordPress blog.

The reason to use WordPress is that WordPress offers a huge variety of themes and functionality, and the blog platform will allow one to write interesting reviews and articles. Additionally, there are article directories and private label article sources that offer good articles that can be freely included on the blog site.

Now, select an autoresponder system from among the numerous reasonably priced autoresponders that are available. This step will provide the system for creating a series of emails to be sent to prospective customers and to allow follow up marketing to those valuable prospects.

Next, using the tools provided by the autoresponder company, create an opt-in box that will enable the collection of email addresses from prospective customers. Offer the customer a free e-course or series of reports that will provide free and useful information to the prospect. Research private label rights ebooks in the chosen niche online and use one to create a multi-part email series that can be loaded into the autoresponder and sent to the prospect at regular intervals. The benefit of this step is that in addition to getting the useful information the prospect can also receive a short promotion about an appropriate affiliate product that may interest them.

facebookLastly, open an account with Facebook and create a business page. The business page should reflect the blog site’s domain name. This Facebook page can then be used to offer bits of information, advice, pictures, and fun personal notices. The page can also direct the reader to the main blog site where larger articles and product reviews can be found, along with the opt-in box and affiliate product offers.

One of the great things about this specific affiliate marketing strategy is that once the pieces are in place the strategy can be easily repeated to create affiliate marketing opportunities in other niches, as the old saying goes, rinse and repeat!

Best wishes
Trish

Joint Ventures Can Be Mutually Beneficial

Joint Venture Agreement
Joint Venture

Internet marketers often work alone to generate income for themselves, but sometimes it can be mutually beneficial to form a joint venture with other like-minded folks working on similiar projects.

The ability to spread out effort and risk, while increasing returns, can be somewhat risky, but one worth taking because, if the exercise is successful, you have made a new friend and maybe even developed a permanent working relationship.

As with any worthwhile pursuit there are some core basics and guiding principles that joint venture participants should practice when seeking partners and executing a plan.

Before proceeding, it’s essential to know what a joint venture is. A “JV” is an agreement between two parties each seeking to cooperatively leverage the assets of each other, be it a skill, a product, a trade secret, or a customer or prospect list. In the case of an internet marketer, the agreement usually involves one marketer mailing to the other’s mailing list.

Once it’s been determined that a joint venture will be undertaken there are some fundamentals that should be followed to assure the best outcome.

Assessing your partner is a critical first step when forming a joint venture. Analyzing each other’s strengths and weaknesses and discerning each other’s agenda beforehand will serve to lessen negative surprises later.

You can get a free Joint Venture Agreement form here.

Strategy development is an initial activity where both participants assess the viability of their effort and any potential obstacles to the outcomes they plan to achieve. Concurrently, the partners can set milestones and financial agreements during this period. A 50-50 profit split is most common. In some cases, a newer marketer may forego some of the proceeds in order to establish a presence in their market.

Once these tasks are found to be suitably addressed, the new associates can move on to carrying out the campaign. Of course, this is not a static operation. If time and duration allows, testing and improvement should be ongoing as the campaign proceeds to its conclusion.

Finally, the hopefully happy and prosperous end is reached and various goals realized. It’s important to note that any end-defining milestones should have been during the assessment and strategy sessions. This will prevent misunderstandings and promote further collaboration.

Another pointer is to aim high. Sure, rejection may be the first response, but perseverance rules the day and a big player could be the tipping point to reaching a critical mass of success and security.

Lastly, always operate with a win-win mentality while following the sequence. Do it right, and it will be the first of many join ventures…or the last one you’ll ever need.

For more information, you can get a free copy of “Joint Ventures: Tips for Successful Partnerships” from this link or by clicking on the book below.

Joint Ventures

Managing Time In Your Business

There are many tips on how to create time for yourself and to manage your time in your business. Here are several items that may just help you remember the basics.

Learn to say “No”. Many people find it hard to turn someone down especially if it is a customer or a good friend. You more than likely have your day planned as to what needs to get done in your business and then along comes someone and wants you to “help” them in whatever problem they are having with something in their private life or in their own business. Much of the time, the reason they are having trouble is lack of planning on their part or lack of understanding of your work time. If you stop and interrupt what you are doing, it can impede your progress in your own business, so learn to just say “no” when the time is not right for you and schedule another time that suits you both. Of course, if you are free to help, then that is fine.

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Have a Go at Selling on eBay

There’s something undeniably entrepreneurial about selling on eBay. It is true that there are eBay millionaires and there are also successful backroom eBay stores run by people with no more skills than the desire to make money under their own steam and it is the nature of selling on eBay that makes it possible for them and also makes it possible for you. A ready-made audience, instant search engine listings, ready payment systems and the ability to get started with no more than a product, a computer and a desire to succeed all combine to make very low barriers to entry.

The more sophisticated a business selling on eBay becomes, the more opportunity it represents. The scale of the marketplace is immense, for example a pair of shoes is sold on average every 3 seconds. Billions and billions of dollars are transferred every year from buyers to sellers.

There are constantly new niches and opportunities to exploit. Part of selling on eBay is to understand the marketplace and identify exploitable niches within your area of expertise. While there are many bargains to be had on eBay for buyers, it is also possible to achieve a higher price than that paid in shops for some of the items you sell, especially when you start with a low initial price, as this encourages bidding. Everyone loves to get a bargain!

When starting out selling on eBay choose a single, low value product to work with. It makes the whole learning process easier and less painful. Conquer that product before exploring other avenues of revenue. The experience that comes from actually doing it, along with the adrenaline and excitement when you finally make some money from the process is exhilarating. This is normal and healthy, but don’t get carried away. Keep it simple until you feel confident in approaching another market. More competitive markets will be harder to break into, so go for something you know about and feel you can realistically compete in.

Selling on eBay may not require a payment system or a website, but it does require all the other elements of a regular business. You need to be seen to run a professional outfit and to provide a professional service or customers will not return for a repeat visit. Worse than this, one of the features of selling on eBay is that users will leave feedback after their purchase.

Negative feedback can be the kiss of death to your business. Buyers are cautious not to trust their money in the hands of merchants who have provided poor experience for previous buyers and once you have negative feedback it will be seen by all of your prospective customers. Often, with so little to differentiate yourself from your competitors it is vital that you have as good a seller rating as is humanly possible.

A core component to maintaining good feedback when selling on eBay is accurate item descriptions and prompt delivery. The most common reason for poor feedback is slow delivery, although stock control issues, slow customer response times and bad packaging are all very important in order to maintain a good seller rating.

So, give it a go. Have a bit of fun! You’ll never know until you try just how this opportunity might turn out for you.

Best wishes
Trish