Browsing Tag

course

WP Site Security and Securi

It is well worth having your WordPress installation on auto-update.

I got caught out still having Ver 4.7.1 for a week after version 4.7.2 came out, and my site was breached twice, firstly with an unauthorized post about weight loss and then by a Bala Sniper Hack. WordPress 4.7.1 and other recent earlier versions turned out to have several security issues that allowed unauthorized access.

Luckily I have my site monitored by Securi, so was made aware of the breach immediately and took action to fix the problem. At present I’m only using the free version but have in the past used their paid services to restore the site from a very corrupt state. Being semi-retired now and keeping costs down, I’m only using their monitoring services but that is tremendously useful – to be advised immediately your site has a problem gives you a good chance of preventing a major attack.

There are of course many other ways to secure your sites and I’m going to talk about it a bit more in the near future.

Having Fun With Powtoon

Create animated videos and presentations with Powtoon

It’s free and it’s awesome

PowToon is a company wthat sells cloud-based software for creating animated presentations and animated explainer videos.

It is easy to get going quickly and great fun. You can use it for free, just the videos have a “Created by Powtoon” outro on them, and the selection of themes and images is less than for paid versions, but there are still plenty to use to make a good video or presentation

edupowtoon

 

Edu Powtoon is really really cheap – from $1 per month for students, $2 a month for teachers and only $8 a month for a whole classroom! That is a really sweet deal.

 

Why not try it for yourself – start off free – it might be all you ever need.

https://www.powtoon.com/edu-home/

 

 

 

Here’s one I made during a Udemy course “Animation For Beginners: 5 Day Animation Challenge” taught by Anneke Camstra on Udemy https://www.udemy.com/animationchalle…


Here’s one I made for our wine saver promotion

 

New Amazon Business

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Hot Hut Stuff Wine Saver Vacuum PumpI have been very quiet on this blog for a while because I’ve been concentrating on getting a new business up and running with my daughter, an Amazon business where we source products from China (or elsewhere) and sell on amazon.com

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Yes we bought a course (ASM) so we could follow instructions and at least have a fair idea of how to go about it. For our first product we found a vacuum seal specialist manufacturer in China and ordered our wine saver vacuum pump and stoppers sets from them.

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If you are a wine drinker (who doesn’t finish the whole bottle in one sitting) then you’ll know that wine left in bottle that has air in it goes off and tastes sour and horrible. The solution is to use stoppers that will seal tightly around the bottle neck and a vacuum pump attached to the stoppers draws all the air out, creating a vacuum in the bottle. This is the way we have preserved food for centuries after all, so we know it works.

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Our Hot Hut Stuff pump has been tested to keep the wine fresh longer than 14 days, in some cases is to 30 days but that is not guaranteed. To see our pump and how to use it, have a look at the YouTube video below or check out our new website at hothutstuff.com where we have the same video running as well as other features of the product such as the fate ring indicator on the top where you can set the day you sealed the bottle and know how many days it has been sealed.

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Finally the product has been made, shipped, through US cutoms, inspected and listed in Amazon and ready for sale herep

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Update May 2015 – We are also selling in Australia now, both on ebay.com.au and from our this link on our Wine Pump website hothutstuff.com/sales
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Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

Take a Course on Udemy

udemy_logo_600_w_backgroundI am a great fan of Udemy and have enrolled in a number of courses, some completed and others not yet.

I am in good company because there are 2 million in 190+ countries are taking online courses on Udemy. Course they are taking include:

Programming,  Yoga,  Design,  Photography,  Spanish,  Marketing,  Guitar,  Finance,  Cake Decorating and many many more

More than 12,000 courses (in 10 different languages!) have been published in our marketplace. Each course is designed & taught by an expert instructor and hundreds of new courses are published every month.

So whether you want to get promoted, break into a new industry, start a company, or just further a passion, Udemy’s here to help you achieve your goals.

It’s not just about taking other people’s courses either – anyone can be an instructor, teach a course and charge money for it!

It is a huge opportunity, because Udemy hosts all your course content for you, videos, power point presentations, audio, mindmaps, text etc, whatever teaching materials you prefer, with the proviso that at least 60% must be video content. They even have an excellent free course teaching you How to Create a Udemy Course.

Naturally, there a some standards to be met,

but there is so much help and support that I believe anyone who has something to share could teach it on Udemy.

I am practising what I preach and have just started my first course. Will update you as I go along……

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