WP Site Security and Securi

It is well worth having your WordPress installation on auto-update.

I got caught out still having Ver 4.7.1 for a week after version 4.7.2 came out, and my site was breached twice, firstly with an unauthorized post about weight loss and then by a Bala Sniper Hack. WordPress 4.7.1 and other recent earlier versions turned out to have several security issues that allowed unauthorized access.

Luckily I have my site monitored by Securi, so was made aware of the breach immediately and took action to fix the problem. At present I’m only using the free version but have in the past used their paid services to restore the site from a very corrupt state. Being semi-retired now and keeping costs down, I’m only using their monitoring services but that is tremendously useful – to be advised immediately your site has a problem gives you a good chance of preventing a major attack.

There are of course many other ways to secure your sites and I’m going to talk about it a bit more in the near future.

Having Fun With Powtoon

Create animated videos and presentations with Powtoon

It’s free and it’s awesome

PowToon is a company wthat sells cloud-based software for creating animated presentations and animated explainer videos.

It is easy to get going quickly and great fun. You can use it for free, just the videos have a “Created by Powtoon” outro on them, and the selection of themes and images is less than for paid versions, but there are still plenty to use to make a good video or presentation

edupowtoon

 

Edu Powtoon is really really cheap – from $1 per month for students, $2 a month for teachers and only $8 a month for a whole classroom! That is a really sweet deal.

 

Why not try it for yourself – start off free – it might be all you ever need.

https://www.powtoon.com/edu-home/

 

 

 

Here’s one I made during a Udemy course “Animation For Beginners: 5 Day Animation Challenge” taught by Anneke Camstra on Udemy https://www.udemy.com/animationchalle…


Here’s one I made for our wine saver promotion

 

New Amazon Business

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Hot Hut Stuff Wine Saver Vacuum PumpI have been very quiet on this blog for a while because I’ve been concentrating on getting a new business up and running with my daughter, an Amazon business where we source products from China (or elsewhere) and sell on amazon.com

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Yes we bought a course (ASM) so we could follow instructions and at least have a fair idea of how to go about it. For our first product we found a vacuum seal specialist manufacturer in China and ordered our wine saver vacuum pump and stoppers sets from them.

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If you are a wine drinker (who doesn’t finish the whole bottle in one sitting) then you’ll know that wine left in bottle that has air in it goes off and tastes sour and horrible. The solution is to use stoppers that will seal tightly around the bottle neck and a vacuum pump attached to the stoppers draws all the air out, creating a vacuum in the bottle. This is the way we have preserved food for centuries after all, so we know it works.

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Our Hot Hut Stuff pump has been tested to keep the wine fresh longer than 14 days, in some cases is to 30 days but that is not guaranteed. To see our pump and how to use it, have a look at the YouTube video below or check out our new website at hothutstuff.com where we have the same video running as well as other features of the product such as the fate ring indicator on the top where you can set the day you sealed the bottle and know how many days it has been sealed.

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Finally the product has been made, shipped, through US cutoms, inspected and listed in Amazon and ready for sale herep

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Update May 2015 – We are also selling in Australia now, both on ebay.com.au and from our this link on our Wine Pump website hothutstuff.com/sales
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Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

Take a Course on Udemy

udemy_logo_600_w_backgroundI am a great fan of Udemy and have enrolled in a number of courses, some completed and others not yet.

I am in good company because there are 2 million in 190+ countries are taking online courses on Udemy. Course they are taking include:

Programming,  Yoga,  Design,  Photography,  Spanish,  Marketing,  Guitar,  Finance,  Cake Decorating and many many more

More than 12,000 courses (in 10 different languages!) have been published in our marketplace. Each course is designed & taught by an expert instructor and hundreds of new courses are published every month.

So whether you want to get promoted, break into a new industry, start a company, or just further a passion, Udemy’s here to help you achieve your goals.

It’s not just about taking other people’s courses either – anyone can be an instructor, teach a course and charge money for it!

It is a huge opportunity, because Udemy hosts all your course content for you, videos, power point presentations, audio, mindmaps, text etc, whatever teaching materials you prefer, with the proviso that at least 60% must be video content. They even have an excellent free course teaching you How to Create a Udemy Course.

Naturally, there a some standards to be met,

but there is so much help and support that I believe anyone who has something to share could teach it on Udemy.

I am practising what I preach and have just started my first course. Will update you as I go along……

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Learn from a Udemy Course Today!

Do you love to learn something new?

I do and I have enrolled in several courses in a fairly new institution called Udemy.

Udemy

 

 

 

 

 

 

 

 

 

 

 

 

Our team recruits the world’s top experts, including New York Times best-selling authors, CEOs, celebrities, and Ivy League professors. These expert instructors have taught over 500,000 students on Udemy, helping them learn everything from programming to photography to design to yoga and more.

Udemy is headquartered in San Francisco, California. It was founded in 2010 & is funded by Insight Venture Partners, Lightbank, MHS Capital, 500 Startups and other investors who previously foresaw the internet giants YouTube, LinkedIn, Twitter, Groupon and Yelp.

Udemy helps students make moves. Whether you want to get promoted, break into a new industry, start a company, further a passion, or just accelerate your life, Udemy helps you learn from the amazing instructors in the world, so that you can get there and get there faster.

If you are an expert in some area, Udemy empowers you to create a course and teach online. Best online teaching tools (for free!), a supportive instructor community, and expert course creation & technical teams dedicated to your success.

There is something for everyone there.  I am currently learning about photoshop, Kindle publishing, mobile marketing, website security and how to create training videos.

Best wishes
Trish

For more information, watch this YouTube Video

[youtube http://www.youtube.com/watch?v=UmKRevigZUg]

How To Get Ideas For Blog Posts

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We all experience bloggers block from time to time, but don’t let it stop you from giving your subscribers the content they’ve been waiting for.

Here are 7 ideas that will help you come up with blog posts worth reading.

 1) Test or Review Something And Post Your Results

 If you’re really stuck for ideas, why not give yourself a challenge and post the results? For example, in the personal development niche this could mean making a gratitude list each day and writing about the effects. Or you could try a new fitness program and write about how you’re dealing with it. In most cases, readers in any niche love to read real life case studies!

 2) Google It!

 Why not Google the main topic of your blog and see what appears? You don’t want to copy any other blogs, of course, but one idea will often lead to another. Have a read around blogs in your niche – maybe even blogs outside of your niche – and see what they’re writing about. Either use this as inspiration for your own topics or write a direct response to what’s already out there.

3) Find Helpful or Interesting Videos & Share Them With Your Readers

 Why not get surfing YouTube and see if there’s an interesting video you can share with your subscribers? Embed the video into a post where you give your own personal comments. This is a super-fast way to come up with content that’s still interesting.

 4) Use What Happens In Your Daily Life As Inspiration

 You might not be writing a personal blog, but that doesn’t mean you can’t bring personal experience into the posts you write. If you can relate personal experience to the topics you write about, then do so. Sometimes you have to get creative, but your blog posts will be more interesting as a result!

5) Ask Readers To Ask Questions

 What better way of coming up with content that your readers will enjoy than to invite them to ask questions? Write up a quick post one day asking them what they want to know, then post a follow up a few days later with all the answers. This last method is also an excellent way to connect with your audience.

0006_TRS_3DC6) Give Your Readers a Poll to Participate In.

Not everyone will ask questions, but if you give your readers a short, relevant poll to complete you can get some great feedback

7) Check Your Analytics to see what people are typing in their searches

 Checking your stats can leave you with a whole range of blog post ideas. Take a look at the keywords people are typing in to find your site. Chances are that some of the things they’re searching for aren’t on your blog yet. Why not use these keywords as ideas for future blog posts? You’ll also have the added benefit of knowing there’s a future audience for those posts!

Low Cost Home Business Income from Affiliate Marketing

There are many ways to earn money online but one of the simplest methods is to use affiliate marketing. Probably the biggest advantages of affiliate marketing is that it is not necessary for a person to own a unique product and the process can get underway very quickly. An affiliate marketer makes money by earning commissions when they recommend and sell other peoples’ products.

The Affiliate Process

There are a number of different affiliate marketing strategies, but here is a good specific strategy that is relatively simple yet utilizes several current sophisticated features. The first step is to pick a niche (a sub-category of a larger category) in which there are numerous information products, such as ebooks, e-courses, or reports, available. A good idea is to pick a popular niche of personal interest and then to check the categories in the Marketplace of Clickbank.com, one of the top information product resources for affiliate marketers. Select a few products in the niche to promote and follow the steps to become an affiliate of each of the products and to gain access to the author’s affiliate tools, emails, images, and banners.

Next, use a keyword research tool, such as the highly regarded tool offered freely by Google, to find some ideas for a website domain name. Then, purchase a domain name from one of the many domain name registrars and select an affordable web host that allows easy installation of a WordPress blog.

The reason to use WordPress is that WordPress offers a huge variety of themes and functionality, and the blog platform will allow one to write interesting reviews and articles. Additionally, there are article directories and private label article sources that offer good articles that can be freely included on the blog site.

Now, select an autoresponder system from among the numerous reasonably priced autoresponders that are available. This step will provide the system for creating a series of emails to be sent to prospective customers and to allow follow up marketing to those valuable prospects.

Next, using the tools provided by the autoresponder company, create an opt-in box that will enable the collection of email addresses from prospective customers. Offer the customer a free e-course or series of reports that will provide free and useful information to the prospect. Research private label rights ebooks in the chosen niche online and use one to create a multi-part email series that can be loaded into the autoresponder and sent to the prospect at regular intervals. The benefit of this step is that in addition to getting the useful information the prospect can also receive a short promotion about an appropriate affiliate product that may interest them.

facebookLastly, open an account with Facebook and create a business page. The business page should reflect the blog site’s domain name. This Facebook page can then be used to offer bits of information, advice, pictures, and fun personal notices. The page can also direct the reader to the main blog site where larger articles and product reviews can be found, along with the opt-in box and affiliate product offers.

One of the great things about this specific affiliate marketing strategy is that once the pieces are in place the strategy can be easily repeated to create affiliate marketing opportunities in other niches, as the old saying goes, rinse and repeat!

Best wishes
Trish

Freebie for the month


Hi everyone, the free ebook for new registrations this month is “Google Adsense for Newbies”.

This powerful training course contains everything you need to know  so you can start making dramatic profits from Google AdSense quickly.

You’ll learn:

      • How YOU can get Google to stream ads onto your website for free.
      • How Google AdSense ads are specially selected to match your site’s topic.
      • How YOU earn money every time a visitor to your site clicks on one of the ads.
      • How YOU can get killer content for your site that you don’t have to write yourself!

And much, much more!

I currently sell this ebook here for $17, but if you would like a free copy, fill in your name and email over to the right, and then hit the “click to download” button. You will be sent a confirmation email to verify that you asked for information.

After you’ve clicked the link in the confirmation email, you’ll be taken to the download page where you’ll find a download link, plus instructions, if you need them.

 

If you would like a copy of this ebook but get an error message say you are already subscribed, send an email to admin@trishfindlay.com & we will send you the download link.

Cheers
Trish

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