Browsing Tag

business

An Inspiring Kiva Story

Kiva is an international nonprofit, founded in 2005 and based in San Francisco, with a mission to connect people through lending to alleviate poverty. They celebrate and support people looking to create a better future for themselves, their families and their communities. 
Kiva Loan for a Shoe Business

By lending as little as $25 on Kiva, anyone can help a borrower start or grow a business, go to school, access clean energy or realize their potential. For some, it’s a matter of survival, for others it’s the fuel for a life-long ambition.

One woman brewing change in Africa, and beyond – Medium  Story by Jessica P. Hansen, photos by Brandon Smith

Vava Coffee, is taking the coffee industry by storm. Upon learning that coffee farmers in Kenya earn less than 35% of the international market value on their high-quality coffee because of their lack of access to better markets and limited knowledge of the quality of their product, Vava set out to shake things up. Get the full ‘scoop’ on how her Kiva loan has allowed her to grow her business and improve the lives of 30,000 farmers in innovative ways

New Amazon Business

..

Hot Hut Stuff Wine Saver Vacuum PumpI have been very quiet on this blog for a while because I’ve been concentrating on getting a new business up and running with my daughter, an Amazon business where we source products from China (or elsewhere) and sell on amazon.com

p

Yes we bought a course (ASM) so we could follow instructions and at least have a fair idea of how to go about it. For our first product we found a vacuum seal specialist manufacturer in China and ordered our wine saver vacuum pump and stoppers sets from them.

p

If you are a wine drinker (who doesn’t finish the whole bottle in one sitting) then you’ll know that wine left in bottle that has air in it goes off and tastes sour and horrible. The solution is to use stoppers that will seal tightly around the bottle neck and a vacuum pump attached to the stoppers draws all the air out, creating a vacuum in the bottle. This is the way we have preserved food for centuries after all, so we know it works.

p

Our Hot Hut Stuff pump has been tested to keep the wine fresh longer than 14 days, in some cases is to 30 days but that is not guaranteed. To see our pump and how to use it, have a look at the YouTube video below or check out our new website at hothutstuff.com where we have the same video running as well as other features of the product such as the fate ring indicator on the top where you can set the day you sealed the bottle and know how many days it has been sealed.

p

Finally the product has been made, shipped, through US cutoms, inspected and listed in Amazon and ready for sale herep

..

Update May 2015 – We are also selling in Australia now, both on ebay.com.au and from our this link on our Wine Pump website hothutstuff.com/sales
..

..


pp
..

Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
Robot_Vector_Character_Holding_a_Note_25

Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

.

Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

.

Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

Cute_Vector_Robot_Character_img1

While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

.

Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

.

The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

.

Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

.

Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

.

Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

.

It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.