Browsing Tag

blogs

Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

8 Top Sites for seniors

While browsing for sites of interest to seniors tonight I found this video on YouTube uploaded by Rob Clairman that features 8 Top Senior Sites.

I recommend that you read the written list of all the sites and summary of the content below the video as the video progresses – adds clarity to what you are watching.


Published on 7 Feb 2013

1) Online Searching And Browsing — http://www.touchlogo.com/
This website allows you to browse through endless websites categorized in subjects such as: News, Seniors, Weather, Hot Deals, Health etc. etc.
2) News — http://seniorjournal.com/
This is a great, dynamic and informative news site focuses on the senior citizen
3) Dating — http://www.seniorpeoplemeet.com/
There are many good senior dating sites. However only this one is full with REAL people and an easy and intuitive browsing experience.
4) Housing — http://www.activeadultliving.com/
Just choose your desired state and city and get all the information you need to make a good decision for your next housing
5) Videos — http://www.youtube.com/user/aahsa
This is the official channel of the American Association of Homes and Services
6) Jobs — http://www.seniorjobbank.org/
A great source for jobs and gigs
7) Health — http://www.agingnetworkservices.com/
One of the most popular sites for health and aging related issues.
8) Blogs – http://www.suddenlysenior.com/
Great blog for the golden age! Just check it out

How To Get Ideas For Blog Posts

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We all experience bloggers block from time to time, but don’t let it stop you from giving your subscribers the content they’ve been waiting for.

Here are 7 ideas that will help you come up with blog posts worth reading.

 1) Test or Review Something And Post Your Results

 If you’re really stuck for ideas, why not give yourself a challenge and post the results? For example, in the personal development niche this could mean making a gratitude list each day and writing about the effects. Or you could try a new fitness program and write about how you’re dealing with it. In most cases, readers in any niche love to read real life case studies!

 2) Google It!

 Why not Google the main topic of your blog and see what appears? You don’t want to copy any other blogs, of course, but one idea will often lead to another. Have a read around blogs in your niche – maybe even blogs outside of your niche – and see what they’re writing about. Either use this as inspiration for your own topics or write a direct response to what’s already out there.

3) Find Helpful or Interesting Videos & Share Them With Your Readers

 Why not get surfing YouTube and see if there’s an interesting video you can share with your subscribers? Embed the video into a post where you give your own personal comments. This is a super-fast way to come up with content that’s still interesting.

 4) Use What Happens In Your Daily Life As Inspiration

 You might not be writing a personal blog, but that doesn’t mean you can’t bring personal experience into the posts you write. If you can relate personal experience to the topics you write about, then do so. Sometimes you have to get creative, but your blog posts will be more interesting as a result!

5) Ask Readers To Ask Questions

 What better way of coming up with content that your readers will enjoy than to invite them to ask questions? Write up a quick post one day asking them what they want to know, then post a follow up a few days later with all the answers. This last method is also an excellent way to connect with your audience.

0006_TRS_3DC6) Give Your Readers a Poll to Participate In.

Not everyone will ask questions, but if you give your readers a short, relevant poll to complete you can get some great feedback

7) Check Your Analytics to see what people are typing in their searches

 Checking your stats can leave you with a whole range of blog post ideas. Take a look at the keywords people are typing in to find your site. Chances are that some of the things they’re searching for aren’t on your blog yet. Why not use these keywords as ideas for future blog posts? You’ll also have the added benefit of knowing there’s a future audience for those posts!

My Favourite Freebie that I Got From Randy Smith

I have talked about Randy Smith before on my blog; he is one of the genuine internet marketers out there who really wants to help people be successful too.

His blog, Randy's Ramblings (http://randolfsmith.com)   is a mix of personal and business and is always entertaining, contains helpful business ideas and links to freebies to help beginners as well as those further along. 

Of the many very useful freebies, the one that wins hands down for me is the IMA Link Cloaker as it has been a great time-saver for me.

After setting it up on it's own domain, I now have all my affiliate link details  and cloaked links in one place instead of having to scramble through all the various blogs and sales pages where I first set them up.

Before I used the IMA link cloaker, I tried keeping a spreadsheet detailing where everything was, but some weren't recorded, some were on the list but were no longer correct & there were quite a number of duplicate cloaked domains for the same destination.

Apart from keeping track, the best management feature of the IMA link cloaker is the ability to verify the link with one click form inside the software – so much faster than having to copy and paste the cloaked link into a browser tab to check for errors or to make sure a link is not out-dated.

This might not be a useful tool for you, but it's well worth checking out Randy's blog for any of his other useful freebies if you have any interest at all in choosing internet marketing to earn a bit of extra income; you'll learn a lot and also meet some really good people in the randolfsmith.com  community.

Best wishes
Trish