How to Make A Great Flyer

Flyers are a great way to advertise something for yourself, for an organisation you belong to or for marketing both online and off. There’s no need to be a genius to create a great one, either; if you have some basic tools and follow these guidelines, you’ll be able to design your own flyers in no time.

1. MICROSOFT WORD – Begin with a basic software program like Microsoft Word or Publisher. Open up the program, then look under “File” then “New” to see if there are already existing flyer wizards for documents or templates. If so, start there and adjust one to suit your needs.

2. COLOR – First take a look at your project budget. Is there room for full-color printing of hard copies to distribute? If not, don’t worry. Regular black ink on colored paper produces nice looking, professional flyers. Coordinate the paper color with a theme for the month, like green paper for St. Patrick’s Day or red or blue for the 4th of July.

3. TEXT / FONT – Don’t have too many different fonts, text sizes and styles in one document. Just choose a couple of complimentary fonts and sizes. For ideas on which to use, start a collection of flyers that are stuck on your door, around your mailbox and placed on your car’s windshield. Search your favorite industry web sites for ideas, too, by looking at their online documents for downloading. Print them out and check to see what you link and don’t like about them.

4. PULL TABS – Add pull tabs to the bottom, so that if the flyer is placed on a bulletin board, passersby can pull off a tab and take the info home with them. Check the Help menu for directions. Basically you add a wide text box along the bottom portion of the flyer. Then you insert one row of columns. Click on the first column and write what you want to say – not much fits here so take care! Maybe use your URL or website address and phone number. The text will run horizontally like normal, reading from left to right. So what you do is highlight it and click on “Format” from the top menu, then “Text Direction” do make it run vertical and fit in your tabs. Do the same for each tab.

When you’re finished, print flyers for local distribution or email to others to print as needed.

For business building, you can also turn the document into an Adobe .pdf file to distribute online. Upload it and include links to it in your emails and forum posts. Attach the pdf to emails when you know recipients accept attachments and can take a look, too. Reach out online and off with great looking flyers and grow your business one step further!

Computer Crash! Prevent Loss of Your Valuable Data

Have you ever had a computer crash and all your data was lost?

Most likely your computer’s hard drive failed & this happens more frequently than we’d like and for all sorts of reasons. Another major risk to your data is fire, flood or theft. The following strategies will help you to protect and recover your data.

Although the software files for the programs that run on your computer is also data, you don’t need to back that up as it is easily recoverable from the installation disks you received when software is purchased.

The data that we will focus on is “user” data specifically, the data that you create from the software programs that run on your computer.

For example, if a word processor is used to create a document or a letter, the word processor provides functions to save this data. The data that is created and saved through the word processor is “user” data. Most programs will create and save data somewhere on the hard drive.

There are many kinds of user data that are usually stored on the hard drive, do you have some of these?

  • letters you write in a word processors
  • flyers / posters for your clubs
  • business cards
  • spreadsheets
  • greeting cards you’ve made
  • accounting data from a money management program
  • picture files
  • music files
  • video files
  • email and email addresess

This is not a complete list, but to give you an idea of what you might have created and could lose if your computer crashed or in a fire or theft. Most people do not pay enough attention to this basic fact about computer systems until it’s too late. Don’t let this happen to you!

Remember, the key is “prevention” and in order to prevent loss of valuable data you must be prepared, so let’s look at some basic backup plans.

Option 1: Save your data to CD or DVD disks
This is by far the cheapest option and a very good approach to securing user data, especially if you don’t have too much. All that is needed is a CD or DVD burner and some blank disks, which cost very little these days.

When using this option, make two copies so that one of the copies can be stored off site, to protect you against fire, flood & theft. Another reason is that a CD or DVD backup can also become corrupted & it’s better to have two or more copies.

Option 2: Use a memory stick (USB stick)
This will cost a bit more than option 1, but USB sticks are getting cheaper & cheaper all the time, and holding more data as well. One advantage is how small they are and easy to carry around. I bought a waterproof one when they first came out for my client’s data and was very glad I did so, as it went through the wash twice and still worked fine! (I did have other backups though & I still use that drive today!.)

Option 3: Consider having two internal hard drives, especially if you have a lot of user data, especially big pictures or music files.

Most home computers generally all come with only one internal hard drive, which stores both software and user data. This means that this one single hard drive is experiencing a lot of wear and tear. Every time a program is launched it’s being accessed. Every single function that the operating system invokes will likely hit the hard drive etc. This heavy wear and tear can eventually lead to physical failures.

Also, many viruses are designed to hit the operating system & if the user data is on the same physical drive as the operating system, then it can be severely impacted by viruses as well. The disadvantage of this method is that it doesn’t protect you from fire, flood or theft, etc, but it is probably the easiest way to automate backing up your files.

Option 4: Attach an external USB Hard Drive to the system

With the price of hard drives getting much cheaper, this is another really good option. By attaching an external USB hard drive to the system, special backup programs can be installed and scheduled to run over night. There are many cost effective backup programs available. Some will be built into your operating system and others are available free – search on the internet and you’ll find plenty of options. The advantage of the external drive is that your work is still physically separated from the main hard drive and can be taken off-site with you.

Option 5: Online backup service
The services are fairly inexpensive (typically about $5 a month), and the best ones won’t noticeably slow down your PC use or Web browsing (after the initial large upload, at least). They also encrypt your data before, during, and after it’s been sent to industrial-strength servers. There are no discs or USB drives to worry about, either. The service can start processing and uploading files automatically on a schedule or in the background when there are enough free cycles available.

How often should you make backups?

This really depends on what your data is. If you are only using your computer for emails and writing letters, perhaps once a week is sufficient. When you’re doing work for someone else, it’s wise to keep doing incremental backups as you go, every ten minutes, every hour perhaps. It’s a decision you need to make for your personal circumstances. I personally do my backups before I go away from my work area and every night. The main thing is, remember to DO IT!

Summary

  • You need to backup your user data in case of computer crash or fire or theft
  • Back-up frequently, as often as needed to make it easy to restore your work to where you were
  • Use at least two different methods
  • Keep one copy of your backup data away from the computer (prevent loss if fire or theft)

Hopefully this helped you become more aware of the importance of your data and the need to back it up.

The options presented here are the very same methods used by many highly experience data processing centers and can be easily adopted by the average computer user. The most important point to remember is that good planning for potential disasters is the best protection against loss of valuable user data. You may not think of it this way at first but the user data that you accumulate on your computer takes time to build up and acquire.

If you value your time then you’ll value your data. Your data has a lot of value. So why not take a few simple steps to protect it.