Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
Robot_Vector_Character_Holding_a_Note_25

Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

.

Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

.

Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

Cute_Vector_Robot_Character_img1

While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

.

Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

.

The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

.

Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

.

Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

.

Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

.

It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

Top 10 Business Opportunities to Make Money in 2014

Money-in-wallet

We all want to make extra money to supplement our income these days,

but the question is, what is the best way to go? What opportunities are legitimate and realistic for ordinary people without a big budget?

.

To give you an opinion other than mine, I went searching for sites with that seemed to me to provide good advice and found this one that gives a top ten list.

.

Don’t expect everything on the list to suit your circumstances, but there are some good suggestions there and maybe the hardest choice will be which one to try first.

money_5Top 10 Ways to Earn Extra Money Online
http://www.australianbusinesstimes.com Sat, 01 Feb 2014 10:38:53 GMT

Everything from self-publishing e-books to entering online tournaments has the potential to bring in an extra wage. The following are ten top ways to earn an income online. One – Self-Publish an eBook: Self-publishing books …
Read more …

Now, some of these ideas would not do for me at all, such as online poker tournaments or forex trading, but the list includes others that do appeal, such as self-publishing or doing this as a service for clients, online freelancing (and another site not mentioned in the article that I use is People per Hour) or setting up a consultant site.

.

Whatever you decide to do, just pick one method and give it a good go. Too many people try one thing for a short time but give up before that idea has a chance to bring in any money

.

Best wishes
Trish

 

2 Simple Steps to Make Your Retirement Savings Leap

The fall in value of currencies, while costs continues to rise is causing millions of older people around the world to fear what their life will be like in their senior years. There is so much uncertainty that retirement savings carefully put aside for all those years will no longer be sufficient to provide the expected comfort in later life. Such questions as what would happen if they developed health problems, what if one partner dies and the other is left, what if they could no longer afford to live in their family home.

It is not all doom and gloom. According to USNews Money department writer, Richard Satran in an article published 5th March 2103:

Fear has motivated people to start saving more, but here are two positive ways to upgrade savings

Older couple reading a document while sitting together

Given a half-decade of economic uncertainty, fear may still be the biggest motivator for retirement saving. The financial crisis inspired people everywhere to save more and hold off on short-term spending. “It shook people out of their complacency and got them thinking, ‘I should save more,'” says Ken Hevert, Fidelity’s vice president of retirement products. “All age groups—young people, too, are showing a tendency to be more conservative.”

New surveys by two leading financial-services companies show how attitudes toward saving have evolved, and highlight a couple of easy steps that can have a big impact on savings.

 These easy steps can be summarized in the following two tips:

“Tip 1: Planning for retirement boosts savings dramatically” – the planning process gives them positive goals for retirement

“Tip 2: Putting eggs in more than one basket produces far higher returns” …. “opening more channels for collecting funds has a positive effect on the amount people save”

Does planning give people a sense of taking control of their lives which helps to overcome the fear factor?

 Click here to read the full article.

5 Home Business Success Tips

A lot of people avoid having a home based business for various reasons.

Some do not wish to have the responsibility associated with one and others are just simply clueless on how or where to start. This article focuses on some help in getting you started with a home based business and getting you on your way to success.

1) Advertising is always the most important aspect of any business. Even if your business is not home based, you still spend a significant amount of money on advertising. Since a home based business does not have a store front or a public office where they can advertise themselves, you must invest money in getting the word out to the world about your company. Consider internet marketing as a way for your business to expand in the world as well as advertising in local newspapers, billboards, and newsletters.

2) It takes time to develop clientele and make a significant amount of money through any business and this is not any different when it comes to a home based business. It is important to keep in mind not to get discouraged because your first few months are tough. Every business out there started somehow and many of them did not grow to be an overnight success. Keep at your business regardless how bleak it may seem at first, and you will eventually build your own trusted clientele and following.

3) Consider what types of equipment you need to purchase to run your business even if it is just a new printer or computer. It is important to shop around for the cheapest prices possible and opt to purchase what you can second hand. Make sure what you need is something that you have budgeted for.

4) It is important to understand the different tax laws and regulations associated with your business. Some businesses need permits as well as tax forms filed before even starting. You need to have a basic idea of how taxes work before starting your business so you ensure you will not lose any money when it comes to filing your taxes for the next year. Many items you purchase to start your business are considered tax deductible and it is in your best interest to research as much as possible to save money.

5) Come up with your own business plan. The most important thing that you can do for your home based business is to come up with a one year plan and what you hope to accomplish in that time frame. Make sure that you keep notes and ideas separate from your actual home information. Reserve a space for yourself within your house where you can work by yourself undisturbed. If you treat your business with dedication and as an actual business, you will more likely succeed.

Although starting up a home based business is a lot of responsibility and can be time consuming, you will find that the time will be worth it. Knowing what to do will provide you more success. It is important to take your time and plan things out and then take the plan and put it into action.

Tips On Beginning Your Own Home Business

There are a lot of things to consider when you work from home. If you need help getting through the do's and don'ts of a business you run out of your home, then this article will give you the help you need to understanding how to make it successful.

Commit yourself not to decisions but to action. Starting and growing a home business does not follow a linear path. It zigs and zags and requires constant flexibility. There is no way to make all the right decisions up front; you just have to jump in and start doing. Commit to action everyday, and have faith that you will be able to make the right decisions each time choices come up. 

There is no one product or service that everyone is going to need, want or be happy with. Do not try to morph your business to make everyone in the area happy. Concentrate your energy on the consumers that are interested in the things that you have to offer to them.

Provide transcripts of any video or audio you post about your home business products or services so that search engines can index it and customers who can't see or hear can read it. Making your content accessible to the widest possible audience will open you up to getting leads from any demographic.

A great tip for your home business is to try to include a gift or surprise with every order that you send out. This will speak volumes for you and your company and give customers a reason to come back to you. The personal touch is critical with your success.

Another great tip for your home business is to pay your takes throughout the year instead of waiting until tax time. This will keep you from being hit with an unexpected amount of money during tax season which might potentially hamper your business. Check with the Tax Office for specifics on how to properly submit your taxes quarterly.

Take advantage of new technology that allows you to charge credit cards from home. Most people want to pay with a credit card, so invest in a product that will easily let you do this. Many companies have figured out how to make this very affordable for home businesses.

To help promote your home business, consider joining forums that are related to home business generally and your own niche in particular. This is a great idea because you will be able to get free advice and many tips or tricks that you might not have been exposed to otherwise. Do your research on which forums benefit you the most.

People can't be bothered clicking through a hundred pages on a website to find out what your home business is about, so feed it all to them on the front page. Include what you do, who you are, quick testimonials, a photo of yourself or your product, and how to contact you, and your leads will skyrocket.

As was stated at the beginning of this article, having a home business requires a lot of work and follow up in many different areas. The tips and suggestions here should help anyone who has or is hoping to start a home based business make it more successful.

Using PLR Successfully (for Newbies)

 

UsingPLRMost people will already know what PLR is, but for any who want to learn more, a google search or this wiki page is a good place to start  – http://en.wikipedia.org/wiki/Private_label_rights

Although you have the right to publish any private label rights material “as is” on your site, there is a possibility that search engines will consider it as “duplicate content” meaning that if the identical material can be found on another site, your article can be considered duplicate content and penalised with regard to ranking. If you have some PLR you want ti use, you can easily find out how many other sites are using that same content by selecting a sentence from an article, putting quotes around it, and entering that sentence into a search engine. Often you’ll find 10, 50, or 100 other sites with the same article.

There is a lot of debate on the subject of duplicate content – only yesterday I heard one marketer proclaim that it is rubbish, using duplicate content didn’t affect his results adversely at all, while another IM teacher urged readers to avoid it at all costs.

So if you are a newbie, do you use it or not?  My suggestion is to use it, but change it enough to make it quite different from the original. For me, this is a lot faster than writing a new article from scratch. Here are three of the most common recommendations:

Firstly, you should add a new first paragraph to the article. This paragraph explain your purpose in the rest of the work and summarize what is coming up next.

Secondly,  rewrite most of the first two or three paragraphs in your own words. I like to read a few sentences in a paragraph and then reword them in my own style. Then I delete the original sentences and continue with the next sentences.

This process creates at least three or four paragraphs totally in your own words that are very unlikely to be duplicated elsewhere.

Just how may paragraphs you rewrite is up to you. The more your rewrite the better off you will be. And, the more you change, the more original the article will appear to both the search engines and your site’s visitors.

Thirdly, write a new closing paragraph. Make this a summary of the article. You may also include a lead-in to another page on your site with a link to that page.

It is often said that there is “nothing new under the sun”, in this context meaning that what has been said and written has been said and written before, the only thing that is new in each case is the presentation, so if you want to save some time when creating your own material, whether  articles or complete ebooks, using Private Label Rights in this way will avoid any duplicate content penalty.

 

For more information, subscribe to the blog (RHS of the page) – one of the June freebies is “25 Ways to Reuse PLR content”

 

 

Converting Cassette Tapes to MP3

Recently, friends of mine wanted to convert tapes to play on a new iPod and asked me for advice. Well, it had been a while since I had done it and about all I could remember was that I used audacity and had to buy a cable; the rest was well down in archives.

I think I made some notes at the time, but if they were digital, they too are lost in archives – it seems these days it is faster to search and download information again than hunt for it on my hard drive (doesn’t say much for my filing system, I know, but it’s the truth)

Anyway, I went looking again and found a tutorial on a very good site I sometimes use that showed exactly what to do.  I thought I would share it with my senior readers as many of you, like me,  probably still have tapes in the cupboard that you haven’t played for ages, but don’t want to throw out.

The site is Top-Windows-Tutorials.com and the article can be found at http://www.top-windows-tutorials.com/tape-to-mp3.html

I’m not affiliated with this site in any way, but it has a number of  good tutorials & is well worth a visit if you’re after any other Windows training.

Best wishes
Trish