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Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

Caring for Elderly Relatives

As I age myself I’m finding many of my friends are facing the problem of how best to care for elderly parents. Nothing is worse than the call from neighbours of your elderly mother or father to say that there has been an accident or illness and your parent has just gone off to hospital again.

When you are the only one of your siblings ineldercare_resource the same town as your mother, father or other relative, much of the care may fall to you and sometimes it just seems to get to be too much. Even unfair.

When it comes to eldercare, it is very important that you are prepared before you are facing critical decisions. Educating yourself about the options available to your parent before the fact will allow you, your siblings and your parent reach the plan of action for his or her situation.

The ebook “How to Take Care of Those Who Took Care of You” is an excellent Eldercare resource and will answer your questions and even some you hadn’t thought of yourself.

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If you don’t want to buy the book, you will find halfway down the page, an excellent free 80 page book titled “How to Take Care of Elders“.

Publishing Your Own Book

Have you ever thought of turning your eBooks into physical books?

If the thought has never crossed your mind you should think about it.

I’m guessing you may be thinking that the book publishing process is hard work, but I’d like to tell you about a new product from John Thornhill that could make you think differently and may be just the answer you are looking for. John has created a video series showing you how you can turn an eBook you have rights to into a physical book in under an hour.

Here are some advantages of converting your eBooks to books.

  • You Gain More Credibility. As a book author you instantly gain more credibility as you are seen as an expert.
  • You Have Another Autopilot Business. If you choose not to sell on eBay and from your website you can still sell from websites such as Amazon and the whole process is 100% automated.
  • You Get More Exposure. Your book can be seen on the worlds leading online bookstores such as Amazon and Barnes & Noble. This gives your name, and therefore your business more exposure.
  • You Have Another Way To Generate An Affiliate Income. Yes, you can still generate an affiliate income from your book and you will be shown exactly how to do it.
  • You Have Another Product To Sell On eBay. With the current eBay rules you cannot sell an eBook as a digitally delivered item. However, if you convert your eBook to a book you instantly have another product to sell on eBay.
  • You Have Another Way To Generate Traffic. You can still add links to your existing products in your book, just as you would with an eBook.

The real beauty is John has also figured out a way to sell this book via online bookstores such as Amazon and you don’t have to lift a finger because when a book is sold they are printed and distrubuted automatically. In fact all you have to do is spend the money you earn from the book sales!

Since an ebook is just an electronic book, this process would be useful for many other purposes besides internet marketing, perhaps publishing your family tree, an instruction guide, recipe book – anything at all as long as it is in digital format.

Visit the link below to find out more.

http://r7-

sydney.webserversystems.com/~trishfin/Recommends/ebook2book

Regards,

Trish