Affiliate Marketing

If you’re interested at all in making some money with your computer, as a sideline or as a serious business, you probably already have a good understanding of what affiliate marketing is all about and you may already use it, however there are a number of other readers who don’t know what it is and would like to understand how the process works.

Affiliate marketing is a partnership between two business for their mutual benefit, a win-win situation and is basically the process whereby one business recruits a network of smaller businesses or websites, known as affiliates to drive targeted traffic to the website which contains an offer to sell something.

The process works in two ways as you can be the person having an affiliate program, in which case you pay each of your affiliates when someone they refer makes a purchase or, the other side of the process is that you can be an affiliate for someone else, so that you are finding buyers for his product or service and you are paid a percentage commission for your work. There is nothing new in this concept, it’s just like the travelling salesman of old transitioning to the internet.

The beauty of this process for the beginner internet marketer is that you need very little start-up capital, you don’t need something of your own to sell and you don’t have to worry about ad copy and links for your marketing as they will be provided by the advertisers. You can even start without having your own website, by sending emails, writing articles or reviews for e-zines, article directories, off-line publications etc.

To get referrals who purchase, you need to concentrate on an audience that has some interest in the product or service you are promoting and then focus on important points like how the product can make something in their life easier, faster or more enjoyable. You can also stress what the product saves them from as people will do almost anything to get rid of some problems, such as having pain. In other words, point out the benefits this product would bring to your reader and not the features of it.

There is plenty of information on the internet to show you exactly how to get started but if anyone is interested an having more on the subject in this blog, post a comment below with a few details of what you’d be interested in.

Let Them Know When You Change Any Details

Today I received a very important message about keeping up to date and how not doing so could be very costly to you in the long term.

I was reading John Thornhill’s blog tonight and he mentioned that many of the emails he was sending out promoting other people’s products were dead links!

Maybe you can relate to how stupid this is if you imagine you have a bricks and mortar shop selling socks and the guy in the shop just along the road sells shoes. Now, you’ve got this arrangement where every time someone buys a pair of shoes at his shop, he tells them that you sell great socks and recommends you go and have a look. Wouldn’t this help you make some sales? Sure it would!

But what if they came along to you and you didn’t have any socks – you decided it wasn’t worth while anymore, or you couldn’t be bothered, you decided to sell handbags instead – whatever reason – wouldn’t you let the guy selling shoes know? Explain that socks weren’t very profitable these days & ask to do a deal about handbags? I’m sure you would – apart from being good business sense, it’s plain good manners.

But, you don’t bother telling him – how do you think he’d feel when he found out? A bit peeved? Probably. Likely to send any more business your way? I don’t think so. Have you helped your business? NO.

Having affiliates who send you referrals is just the same as the arrangement between the shoe seller and the sock seller. It’s a business arrangement and you need to communicate any changes that occur.

So check your sites and your links and make sure they’re up to date. You work hard to win traffic, especially targeted traffic; it’s a crime to let such referrals go to waste. I’ll be checking mine, too. Thank you John.