Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

Top 10 Business Opportunities to Make Money in 2014

Money-in-wallet

We all want to make extra money to supplement our income these days,

but the question is, what is the best way to go? What opportunities are legitimate and realistic for ordinary people without a big budget?

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To give you an opinion other than mine, I went searching for sites with that seemed to me to provide good advice and found this one that gives a top ten list.

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Don’t expect everything on the list to suit your circumstances, but there are some good suggestions there and maybe the hardest choice will be which one to try first.

money_5Top 10 Ways to Earn Extra Money Online
http://www.australianbusinesstimes.com Sat, 01 Feb 2014 10:38:53 GMT

Everything from self-publishing e-books to entering online tournaments has the potential to bring in an extra wage. The following are ten top ways to earn an income online. One – Self-Publish an eBook: Self-publishing books …
Read more …

Now, some of these ideas would not do for me at all, such as online poker tournaments or forex trading, but the list includes others that do appeal, such as self-publishing or doing this as a service for clients, online freelancing (and another site not mentioned in the article that I use is People per Hour) or setting up a consultant site.

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Whatever you decide to do, just pick one method and give it a good go. Too many people try one thing for a short time but give up before that idea has a chance to bring in any money

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Best wishes
Trish

 

Essential advice for Newbies

This morning I followed a link in an email from Liz Tomey (for those who don’t know Liz, she is a very successful internet marketer).

Liz TomeyThe post was on her site The Biz Model Guru’s Secrets and is titled How To Keep The Techy Stuff From Killing Your Online Biz Success!

This post is excellent advice; Liz says:

I have seen a lot of people never become successful with their own online business for one very easy to overcome problem……

People looking to start an online business need skills such as product creation, copywriting, being able to build simple websites to sell their products from, how to install and use a blog, and several other technical skills.

When people start seeing all these skills they start getting confused, start trying to learn everything at once, and they end up buying everything under the sun to help them but become a casualty of information overload.

They never get any further than where they got stuck and never see the fruits from their labor…..

This post is worth reading, even if you are not a newbie but are not succeeding as well as you hope to. Here is the link    http://bizmodelguru.com/how-to-keep-the-techy-stuff-from-killing-your-online-biz-success/

Retirement Income

The economy is not being kind to retirees and those approaching retirement. I am a baby boomer myself and have given much thought to how to get the most out of what is already in place and how to get those extra dollars to stretch the budget. In my web browsing I found some useful info & have brought the links to you.

www.thefinanceanalysis.com

www.retirement-income.net12/11/11

Although you might invest some of your extra retirement money in mutual funds or ETFs that cater to big capitalization shares, you should try to include real estate investments…..

 

www.thefinanceanalysis.com

www.thefinanceanalysis.com1/23/12

May I maintain a good revenue through my retirement? That's the worry of most retirees. Let's get a perspective on what you have to manage.Your.

 

This one is not so recent, but has some good advice:

Financial Planning : How to Calculate Retirement Income

It can be difficult to calculate retirement income because it's hard to estimate what things will be like in 20 to 30 years, which is the case for many people. Discover why a conservative strategy is useful when planning for retirement with help from…

[youtube http://www.youtube.com/watch?v=X8CyyBiueoo&version=3&f=videos&app=youtube_gdata]

Tips On Beginning Your Own Home Business

There are a lot of things to consider when you work from home. If you need help getting through the do's and don'ts of a business you run out of your home, then this article will give you the help you need to understanding how to make it successful.

Commit yourself not to decisions but to action. Starting and growing a home business does not follow a linear path. It zigs and zags and requires constant flexibility. There is no way to make all the right decisions up front; you just have to jump in and start doing. Commit to action everyday, and have faith that you will be able to make the right decisions each time choices come up. 

There is no one product or service that everyone is going to need, want or be happy with. Do not try to morph your business to make everyone in the area happy. Concentrate your energy on the consumers that are interested in the things that you have to offer to them.

Provide transcripts of any video or audio you post about your home business products or services so that search engines can index it and customers who can't see or hear can read it. Making your content accessible to the widest possible audience will open you up to getting leads from any demographic.

A great tip for your home business is to try to include a gift or surprise with every order that you send out. This will speak volumes for you and your company and give customers a reason to come back to you. The personal touch is critical with your success.

Another great tip for your home business is to pay your takes throughout the year instead of waiting until tax time. This will keep you from being hit with an unexpected amount of money during tax season which might potentially hamper your business. Check with the Tax Office for specifics on how to properly submit your taxes quarterly.

Take advantage of new technology that allows you to charge credit cards from home. Most people want to pay with a credit card, so invest in a product that will easily let you do this. Many companies have figured out how to make this very affordable for home businesses.

To help promote your home business, consider joining forums that are related to home business generally and your own niche in particular. This is a great idea because you will be able to get free advice and many tips or tricks that you might not have been exposed to otherwise. Do your research on which forums benefit you the most.

People can't be bothered clicking through a hundred pages on a website to find out what your home business is about, so feed it all to them on the front page. Include what you do, who you are, quick testimonials, a photo of yourself or your product, and how to contact you, and your leads will skyrocket.

As was stated at the beginning of this article, having a home business requires a lot of work and follow up in many different areas. The tips and suggestions here should help anyone who has or is hoping to start a home based business make it more successful.

Converting Cassette Tapes to MP3

Recently, friends of mine wanted to convert tapes to play on a new iPod and asked me for advice. Well, it had been a while since I had done it and about all I could remember was that I used audacity and had to buy a cable; the rest was well down in archives.

I think I made some notes at the time, but if they were digital, they too are lost in archives – it seems these days it is faster to search and download information again than hunt for it on my hard drive (doesn’t say much for my filing system, I know, but it’s the truth)

Anyway, I went looking again and found a tutorial on a very good site I sometimes use that showed exactly what to do.  I thought I would share it with my senior readers as many of you, like me,  probably still have tapes in the cupboard that you haven’t played for ages, but don’t want to throw out.

The site is Top-Windows-Tutorials.com and the article can be found at http://www.top-windows-tutorials.com/tape-to-mp3.html

I’m not affiliated with this site in any way, but it has a number of  good tutorials & is well worth a visit if you’re after any other Windows training.

Best wishes
Trish

Low Cost Home Business Income from Affiliate Marketing

There are many ways to earn money online but one of the simplest methods is to use affiliate marketing. Probably the biggest advantages of affiliate marketing is that it is not necessary for a person to own a unique product and the process can get underway very quickly. An affiliate marketer makes money by earning commissions when they recommend and sell other peoples’ products.

The Affiliate Process

There are a number of different affiliate marketing strategies, but here is a good specific strategy that is relatively simple yet utilizes several current sophisticated features. The first step is to pick a niche (a sub-category of a larger category) in which there are numerous information products, such as ebooks, e-courses, or reports, available. A good idea is to pick a popular niche of personal interest and then to check the categories in the Marketplace of Clickbank.com, one of the top information product resources for affiliate marketers. Select a few products in the niche to promote and follow the steps to become an affiliate of each of the products and to gain access to the author’s affiliate tools, emails, images, and banners.

Next, use a keyword research tool, such as the highly regarded tool offered freely by Google, to find some ideas for a website domain name. Then, purchase a domain name from one of the many domain name registrars and select an affordable web host that allows easy installation of a WordPress blog.

The reason to use WordPress is that WordPress offers a huge variety of themes and functionality, and the blog platform will allow one to write interesting reviews and articles. Additionally, there are article directories and private label article sources that offer good articles that can be freely included on the blog site.

Now, select an autoresponder system from among the numerous reasonably priced autoresponders that are available. This step will provide the system for creating a series of emails to be sent to prospective customers and to allow follow up marketing to those valuable prospects.

Next, using the tools provided by the autoresponder company, create an opt-in box that will enable the collection of email addresses from prospective customers. Offer the customer a free e-course or series of reports that will provide free and useful information to the prospect. Research private label rights ebooks in the chosen niche online and use one to create a multi-part email series that can be loaded into the autoresponder and sent to the prospect at regular intervals. The benefit of this step is that in addition to getting the useful information the prospect can also receive a short promotion about an appropriate affiliate product that may interest them.

facebookLastly, open an account with Facebook and create a business page. The business page should reflect the blog site’s domain name. This Facebook page can then be used to offer bits of information, advice, pictures, and fun personal notices. The page can also direct the reader to the main blog site where larger articles and product reviews can be found, along with the opt-in box and affiliate product offers.

One of the great things about this specific affiliate marketing strategy is that once the pieces are in place the strategy can be easily repeated to create affiliate marketing opportunities in other niches, as the old saying goes, rinse and repeat!

Best wishes
Trish

IMA – A Review of Internet Marketing Apprentice

Is this the site that has all you need?

Membership sites are still going strong this year and for good reason – a good membership site can have all the tools and resources you need to get your internet business up and running and making money. The only reason that often they don’t is that you go flitting from one site or ptoject to another (like I used to) and don’t get on and follow the suggestions, plans or programs that these excellent sites offer.

Mind you, they are not all excellent sites, but most are run by people who with integrity and who want to do all they can to get you making money and living the same lifestyle of freedom that they themselves have. SO how do you know if a particular membership site will be one of the good ones?

Here are a few pointers to help you decide:

  • Does the site just seem to be a product with a download area and an optin box for your email?
  • Is there a whole lot of hype and trumpet blowing and very little factual information about what is included?
  • Does the advertising tell you up front that the “free” offering is just a lead in and once you sign up, you’ll have to pay a fee, perhaps a monthly fee, to have any real benefit?

Now, don’t get me wrong  – there is nothing wrong with a membership site that has a monthly fee and offers great value for that fee – I belong to a few of them myself – but they have always been open and honest up front about the pricing structure, letting you decide beforehand whether this is for you.

So, here are some clues that a membership site you are considering is good value:

  • Are you offered something that you deem to be good value before you are even asked for any cash? Especially important for those who are in their early stages and don’t have much to spare yet.
  • What sort of training is on offer?
  • Is it at a level appropriate for your stage of learning? Some sites will only offer basic stuff, while others will bamboozle a beginner, maybe putting them off forever.
  • What other resources are provided? Can you get products to sell, resell, brand or rewrite & make your own?
  • Do they help you get traffic to your sites? After all, the best website ever won’t make any money if nobody sees it!

OK, enough of my views – I want to tell you about a new membership site started by a guy I’ve learned to trust, Randy Smith and his partner Craig Dawber. It’s called Internet Marketing Apprentice (or IMA for short) and it incorporates all the elements I’ve told you to look out for in a good membership site. You can get free coaching newsletters sent every 7 days and you don’t need to pay anything for that.

 

However, for those who are ready for more, there many aspects to the membership.

Read more

There is a science — a formula — to getting rich


Almost everyone has their own theory on how to survive the recession, such as:

1. Keep/protect your job
2. Move in while others are distracted
3. Earn extra money where you can
4. Evaluate your mortgage
5. Refinance high interest credit cards
6. Reduce spending as much as you can
7. Haggle your way to savings on purchases
8. Conserve energy and reduce your home bills
9. Don’t take on any unnecessary debts

I really could go on and on with suggestions like this, but I’m pretty sure you’ll know it all already. You can Google it for yourself anyway and find plenty more advice from every Tom, Dick and Harry out there.

So let’s get straight to the point.

With so many ways and so much advice, how come not everyone gets rich? How come not everyone who reduces their spending get rich? How come not everyone who has an education get rich? How come not everyone who starts a business get rich?

Because it’s not about what you do, it’s about how you do it. No matter how many ways there are, if you don’t do it RIGHT — whichever method you choose — it won’t bring RESULTS.

So what is the ONE right thing that you need to do to get rich?

Bob Proctor & Jack Canfield are men who know and they want to tell you that there is a science — a formula — to get rich. It’s about doing certain things in a certain way. This blueprint has been proven to make anyone get rich across centuries.

So before you waste your time trying out endless ways blindly, get this one formula that will transform your financial future.

Click this link to learn more about the Science of Getting Rich