advantage

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

The choice of computer mouse is a very individual thing and depends on many factors:

  • How many hours a day you work at your computer?
  • Is your primary computer a desktop, a laptop or notebook or even a tablet; but you won’t be needing a mouse if it is a tablet, will you?
  • How big your hands are.
  • Do you want/need to use wired, wireless or bluetooth?
  • Whether you use the scroll function or not.
  • Do you suffer from wrist pain?

In some of these instances, the cheaper type mouse that comes with your computer will serve your needs adequately, but if you, like me work for about eight hours every day, the comfort and functions of your mouse are particularly important.
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On the left below is a photo of the first mouse I paid in excess of $60 for and never regretted it at all. It was comfortable in my largish hands and I didn’t ever suffer any wrist pain even though I worked at my PC sometimes up to 12 hours in a day. The day I dropped it on the tiled floor and broke it was a very sad day for me.
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Luckily I was able to buy another different model  but with the same profile within a couple of days. That one too has died lately so I’m looking for a new one, the Kensington mouse on the right below might well be the one since I have had a word in Santa’s ear!
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The logitech 2nd from left has served as my laptop mouse for a couple of years – it does look a bit battered, doesn’t it? Very similar profile and quite comfortable. The third photo shows my big hands – imagine my right hand wrapped around one of these tiny mobile models! However, I do carry a retractable one around in my laptop bag, as a backup and the occasions when an extra mouse is needed to test someone’s computer.

 History of the computer mouse

Tracking Technology

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Did you know that the name mouse is derived from “Manually Operated User Select Equipment”? This makes the argument about whether more than one computer mouse should be called computer mouses or computer mice (as we do for the rodent variety). It seems there has been no absolute ruling and generally computer companies avoid the issue by calling them mouse devices. Probably mouses is technically correct, but it sounds awkward and people tend to use mice for the plural form.
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The original design for a mouse was mechanical; the mouse had a ball in a compartment underneath and embedded around the edge were some little rollers. These would clog up from the dust and dirt from the user’s desk and needed cleaning to keep the mouse running smoothly (I did this countless times when clients or friends complained that their mouse wasn’t working properly). There were also four sliding type feet that clogged up as well, but these devices were a boon when the alternative was just keyboard shortcuts.
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Along came optical technology and made our lives so much easier. A small LED on the bottom of the mouse translates the movement of your hand into movement of the mouse pointer. Laser mouse devices work the same way, but using a laser instead af the LED. Laser mice have a higher dpi (dots per inch) which means they are more sensitive. For general users this extra sensitivity is not really needed, but graphic designers and gamers often appreciate the difference and make a laser mouse their choice.

Wired Connectors

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The early mice (see above) had a serial connector plug, see picture below. Serial ports were the original standard for interfacing any device with any other device on a computer. Later, a smaller 6 pin Mini Din was introduced by IBM on their PS/2 personal computer and this led to the connector type being called PS/2. For many years PC’s had PS/2 connectors for both keyboard and mouse.
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Some computers still come with two PS/2 ports, but more commonly they just have one, the USB (Universal Serial Bus) being the most common type of interface on all computers, whether PC or Mac. All USB ports look the same, but there is the original USB 1.1 and USB 2.0 which allows much faster (almost 40x as fast) or increased delivery capabilities. The ports are backwards compatible, so you can plug an old USB 1.1 device into a 2.2 port and it will still go.

Wireless

Originally the mouse device was connected to the computer by a cable using one of the technologies above, but nowadays you have the choice (an increasingly common one), to go with wireless. The early hassles of wireless connections seem to have been ironed out and wireless usually works very easily on any platform. Yay! So much more freedom.

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Radio Frequency – this is the most common type of wireless interface. A generic mouse operates on th 27MHz frequency and the mouse is powered by batteries. More expensive models can come with rechargeable batteries or charging docks for the mouse. They may use higher frequencies and have a longer range.
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Bluetooth was useful for lower speed devices like a mouse and was common on early laptops. They are also battery powered and use the 2.4GHz radio frequency to communicate with a receiver/charger supplied with the package or some other Bluetooth adapter...
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RFIDRFID (Rapid Frequency Identification) technology uses radio-frequency electromagnetic fields to transfer data to automatically identify and track tags, which for a mouse is movement. Developed by a company called A4Tech, the mouse must be used in conjunction with the included mose pad, but the advantage is that it is wireless and no batteries are needed.
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Wheels and Buttons

Nearly all mouse devices nowadays have three buttons, with the middle button also being a scroll-wheel. This scroll wheel is essential in my opinion to navigate up and down your screen and on web pages. Any other buttons, typically on the left hand side for a right handed mouse or on the RHS for a left handed mouse, can be programmed by the user to carry out different functions.

 

Buying a computer mouse

A quick search on eBay will show just what a variety of choice there for buying a new mouse – some are fun, some are fancy, some for serious gamers and some ergonomic models for users like me. So how do you choose?

Narrow down the options with these requirements:

  • Do you want wired or wireless?
  • Do you need laser or will Optical suit your needs?
  • What size – full-sized, medium or small (also called compact,  mini, mobile, laptop etc)
  • PS/2 or USB? USB is more common but if your computer does not have many USB ports, but does have PS/2 ports, using a PS/2 mouse (or keyboard) will leave an extra USB port available for other peripherals.
  • Scrolling – do you need left and right as well as up and down?
  • Buttons – does your work (or play) require advanced features?

A great place to see what is available is on eBay, even when you want to shop locally. The wide variety of mouse devices listed there will give you a good idea of all the functions and help you narrow down your choice.
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I have a mouse collection on eBay, just for the fun of it – see some of my pics

See my Collection here http://www.ebay.com/cln/plfbus/Fun-Fancy-Mouse-Collection/66866785015

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Nowadays, the concepts of time and money are being redefined and”Financial Freedom”, is one such Financial-Independence-smlterm that has gained much importance in the changing financial scenario.

A popular definition of “Financial Freedom” is that an individual has the freedom from continuous financial responsibilities through a planned management and allocation of assets. In other words, a person is free from back-breaking work by giving him or herself a steady source of income for life.

To really understand the concept of ”financial freedom” you need to look outside the traditional ideas of income and expenses.

We’ve been taught that time spent on hard work generates money. ”Financial freedom” opposes this concept of time-for-money swap and lets the money work for the individual instead. However, in spite of this advantage many professionals find it difficult to work without a fixed routine.

Thus, to achieve financial freedom we need to change our old mindsets and develop a new attitude towards earning money. We must realize that money is simply the means to achieve ends.

We must also remember that a person cannot be judged by the money he or she possesses. Unless these misconceptions are cleared the entire purpose of financial freedom is defeated since satisfaction is the keyword to financial freedom.

Financial Freedom is Time Freedom – get your copy of “How to Achieve Your Own Financial Freedom” FREE from this link.

Financial Independence

There are a lot of things to consider when you work from home. If you need help getting through the do's and don'ts of a business you run out of your home, then this article will give you the help you need to understanding how to make it successful.

Commit yourself not to decisions but to action. Starting and growing a home business does not follow a linear path. It zigs and zags and requires constant flexibility. There is no way to make all the right decisions up front; you just have to jump in and start doing. Commit to action everyday, and have faith that you will be able to make the right decisions each time choices come up. 

There is no one product or service that everyone is going to need, want or be happy with. Do not try to morph your business to make everyone in the area happy. Concentrate your energy on the consumers that are interested in the things that you have to offer to them.

Provide transcripts of any video or audio you post about your home business products or services so that search engines can index it and customers who can't see or hear can read it. Making your content accessible to the widest possible audience will open you up to getting leads from any demographic.

A great tip for your home business is to try to include a gift or surprise with every order that you send out. This will speak volumes for you and your company and give customers a reason to come back to you. The personal touch is critical with your success.

Another great tip for your home business is to pay your takes throughout the year instead of waiting until tax time. This will keep you from being hit with an unexpected amount of money during tax season which might potentially hamper your business. Check with the Tax Office for specifics on how to properly submit your taxes quarterly.

Take advantage of new technology that allows you to charge credit cards from home. Most people want to pay with a credit card, so invest in a product that will easily let you do this. Many companies have figured out how to make this very affordable for home businesses.

To help promote your home business, consider joining forums that are related to home business generally and your own niche in particular. This is a great idea because you will be able to get free advice and many tips or tricks that you might not have been exposed to otherwise. Do your research on which forums benefit you the most.

People can't be bothered clicking through a hundred pages on a website to find out what your home business is about, so feed it all to them on the front page. Include what you do, who you are, quick testimonials, a photo of yourself or your product, and how to contact you, and your leads will skyrocket.

As was stated at the beginning of this article, having a home business requires a lot of work and follow up in many different areas. The tips and suggestions here should help anyone who has or is hoping to start a home based business make it more successful.

Free Monthly Websites

Every month John & Dave give away a free website you can use to start your online business. They have all the help you need to get started right there on the site for free.

Patricia Findlay, EzineArticles Platinum Author

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