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It is well worth having your WordPress installation on auto-update.

I got caught out still having Ver 4.7.1 for a week after version 4.7.2 came out, and my site was breached twice, firstly with an unauthorized post about weight loss and then by a Bala Sniper Hack. WordPress 4.7.1 and other recent earlier versions turned out to have several security issues that allowed unauthorized access.

Luckily I have my site monitored by Securi, so was made aware of the breach immediately and took action to fix the problem. At present I’m only using the free version but have in the past used their paid services to restore the site from a very corrupt state. Being semi-retired now and keeping costs down, I’m only using their monitoring services but that is tremendously useful – to be advised immediately your site has a problem gives you a good chance of preventing a major attack.

There are of course many other ways to secure your sites and I’m going to talk about it a bit more in the near future.

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

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I’m pretty excited that my new product is finished at last!

Why am I interested in mobile Marketing? These statistics of mobile phone users tell the tale:

“62% of smartphone owners use their device to search for information online via search engines.”

Source: Google http://services.google.com/fh/files/blogs/our_mobile_planet_us_en.pdf

You really don’t need a bunch of statistics to tell you that people value convenience. If the numbers don’t lie, then your website will be viewed by people with mobile devices more than desktops or laptops in just a few short years. The time to prepare is now and Awesome Mobile Marketing will lead you by the hand and show you what you need to know.

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See the details at Awesomemobilemarketing.net but if this is for you, don’t buy there – come back here to get the special $7 price below.

Awesome Mobile Marketing 7

 

“U.S. mobile commerce revenue in 2016 will total $31 billion, a 10-x increase from 2010.”
Source: Statista

http://www.statista.com/topics/871/online-shopping/chart/683/e-commerce-in-the-united-states/

Every business owner needs a mobile website because customers carry their smartphones everywhere and use them regularly to take quick action. If you have a mobile website, you can acquire many customers on the internet. A mobile-ready website is specifically designed for smaller screens and doesn’t require all the scrolling and pinching for your customers to find what they are looking for.

Don’t get left behind – Mobile Marketing is getting ready to take off so why not tap into the fastest growing online trend – read this guide now!

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Is there a topic that you have become particularly knowledgeable about? Have you had particular challenges in your life that you had to overcome? Do you have a hobby or a craft that you have a compelling interest in? Perhaps, you perfected a skill in a particularly technical area during your career. Did you ever think that you knew a better way to accomplish something, if only you had the chance?

All of us have some area of our lives that we have focused on enough to develop a particular set of skills in or knowledge about. We have come to take our experience, knowledge and skills for granted as we approach or reach retirement age.

What if there was a way that you could set up an “Information Stand” on your own street and have a stream of people arrive at your information stand each and every day. Heck, they each would even pay you a small fee to have their questions on your topic answered! Do you think that this might provide a little extra cash to supplement your retirement income? You bet it would.

Remember your childhood. Did you ever have a lemonade stand on your street on a hot Summer day? Yeah, it was great. Adults would pay 5 cents per cup (some would even pay more) and when you ran out of lemonade, you would simply make up another batch. You could do this until all of the adults had their thirst quenched and then sales would drop off.

Well, you can easily set up an “Information Stand” on the Internet at which to provide answers on the topic of your passion. There are some interesting characteristics of your “Information Stand” that make it better than a lemonade stand:

1. Unlike lemonade, you never run out of Information. In fact, you even gain more and better information as a result of the dialogue and the research that you do in building your Information Stand.

2. You become known as an expert. That’s right, the more activity that you have at your stand, the better you become known as a reliable source of information on your topic. In fact, when this occurs and the perception of your information becomes more valuable, people will be willing to pay more for your information.

3. Unlike the lemonade stand, you can sell the information without you having to be there. You can even sell information while you are asleep or out playing with the other ‘kids’!

4. As word spreads like a virus about your information stand, the sheer number of people coming to your stand will increase exponentially.

5. Instead of being limited to just your street, you can have your Information Stand on the biggest Information superhighway of them all – the Internet!

6. Unlike the lemonade stand, the line of people coming to your Information Stand never ends. In fact, as the word of your Information Stand gets out like a virus on the Internet, you will have an increasing number of people coming to you for answers to their questions. People from all over the world will be coming to your Information Stand all hours of the day and night! If you build it, they will come!

The very best news is that the technology now exists for you to establish your Information Stand on the Internet for an investment of less than $30 and a bit of your time. The software necessary to do this can be downloaded free of charge and the remaining components can be purchased inexpensively (Domain name – $12,  Autoresponder – $20). You can visit my website to view video tutorials that show you exactly how to set up your Information Stand. It could not be easier!

Claim your place on the Internet today. Leverage your experience and knowledge into a stream of supplemental retirement income. You already have the knowledge needed, just carve out your niche and get going. It does not have to be perfect. In fact, it has been said that “Imperfect action is more productive than perfect inaction!” Take your first step today.

 

 

If you struggled a bit last year in some area of your life or business, the new year is a great time to let go of any feelings of failure, look on everything you have done so far as a learning curve and commit to starting again.

Let yourself get excited at the prospect of being successful and having those extra dollars if that is what you want. Use visualization to see yourself where you want to be but remember, you have to take action to achieve your goals. You don't have to know exactly how it will all come about, you just have to take the first step, then the next step. As you go along this way, different possibilities will come to you and opportunities will be presented to you.

Always keep an open mind – help doesn't always come in the form you expected it to; pathways you hadn't thought of may open up to you. Stay positive, believe in yourself and in what you want to achieve. Never give up.

You may find that this month's free ebook has ideas and information that will help you on your journey. To receive it, just enter your name & email in the form to the right to join our monthly freebies list.

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