Today I received a very important message about keeping up to date and how not doing so could be very costly to you in the long term.

I was reading John Thornhill’s blog tonight and he mentioned that many of the emails he was sending out promoting other people’s products were dead links!

Maybe you can relate to how stupid this is if you imagine you have a bricks and mortar shop selling socks and the guy in the shop just along the road sells shoes. Now, you’ve got this arrangement where every time someone buys a pair of shoes at his shop, he tells them that you sell great socks and recommends you go and have a look. Wouldn’t this help you make some sales? Sure it would!

But what if they came along to you and you didn’t have any socks – you decided it wasn’t worth while anymore, or you couldn’t be bothered, you decided to sell handbags instead – whatever reason – wouldn’t you let the guy selling shoes know? Explain that socks weren’t very profitable these days & ask to do a deal about handbags? I’m sure you would – apart from being good business sense, it’s plain good manners.

But, you don’t bother telling him – how do you think he’d feel when he found out? A bit peeved? Probably. Likely to send any more business your way? I don’t think so. Have you helped your business? NO.

Having affiliates who send you referrals is just the same as the arrangement between the shoe seller and the sock seller. It’s a business arrangement and you need to communicate any changes that occur.

So check your sites and your links and make sure they’re up to date. You work hard to win traffic, especially targeted traffic; it’s a crime to let such referrals go to waste. I’ll be checking mine, too. Thank you John.

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