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Tips and suggestions to make money online

Make Money with Affiliate Marketing – Part 1

Choosing a Good Niche
Considering how well affiliate marketing can be automated and how passive the income could be, it’s very easy to get excited.
But the bottom line is that the vast majority of people who try their hand with affiliate marketing have very little to show for the time, effort and energy they put in.

Target Customers

 

Where did they go wrong? 

More importantly, how can you avoid the mistakes that they typically make?

IT ALL BOILS DOWN TO PICKING THE RIGHT NICHE

What is a niche market? Essentially, it is a division of a mainstream market; it is a small market that addresses that needs of a specific group of people. Analyze what you are selling or what you want to sell. It should be in an area where you have gained good knowledge. It may have a wide appeal, but you need to focus on those it appeals to most.

For example, does your product appeal to musicians? That’s a pretty wide market. Now narrow it down. Who is most likely to be interested, singers or instrumentalists? From there you might want or need to narrow it down even further. For example, your product might appeal to musicians of a certain age, or musicians who favor a certain kind of music or even a particular type of vocalist.

After narrowing it down as far as you can, think of the most appropriate keywords.

Next use a site that tracks keyword usage (just search for “Free Keyword Tool”) to see if there are plenty of users searching for that kind of information. If there are enough potential customers and the competition is low, you may have found your niche.

Part 2 coming soon – Getting Free Traffic

Content Samurai

3 Tips for great content

Content Samurai Video Creation App

 

This video was made in Content Samurai, the software I recommended in the previous post.

I used my own article, made the video in the software and used the “auto-voice” function. I think the quality of this voice is pretty good compared to other auto-generated voices out there, but to make your videos even better you can get a voice-over made by a professional (or make it yourself) and then upload it as a voice track.

There is also the option to create your voice-over inside the program after you’ve finished your video.

Content Samurai Video Creation

Struggling to Create Sales Letters?

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Content Samurai Video Creation

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Cheers
Trish

Earning Affiliate Income

What is affiliate marketing?

Affiliate Marketing Blog Intro

Affiliate Marketing is a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.
Although affiliate marketing is sometimes considered to be a grey area, somewhere between advertising and organic referrals, this hardly matters to the people who earn money in this way. Affiliate marketers’ greatest asset is their list (or audience): they are able to earn a revenue share only because of  the highly-qualified (relevant) traffic they can drive to someone else’s online businesses.

Why Affiliate Marketing Works

The people who create products or supply services are usually not going to be experts in the field of selling, or marketing. Rather than trying to learn how to do it themselves or pay someone to do it for them, it makes economic sense to use affiliate marketers who already have a wide audience to recommend products to people who have already bought similar offers. Even though commissions for digital products can be quite high, often > 50%, this is still a good deal for the seller. Once a digital product has been produced, there is no additional cost for extra sales, so 50% of each sale an affiliate makes is better than 100% of no sale at all. Right? So affiliate marketing works because it is a win-win situation.

How Affiliate Marketing Works

Affiliate marketers gain their success by cultivating a particular audience and developing a rapport with them. Some of the tactics used are:

  • Establish themselves as an expert in their industry
  • Sharing their  stories, about particular products or services they’ve used themselves & found to be helpful to them
  • Publish reviews of products or services
  • Create in-depth buying guides that compare several similar products or services
  • Offer special discounts to their list members for the products or services they promote

I’ll be following up with more about this topic in the next few weeks as I review current ways to make extra money online.

Five Key Factors for Compelling Web Content

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.