Internet Marketing

Tips and suggestions to make money online

Readers-searching1-618wAlthough content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.

Forget about taking shortcuts; no matter what niche or business you are in, the quality of your articles, posts & sales material will always be the key to a successful online venture.

To write content that really conveys the message you want to get across, take note of these 5 key factors:

Make It Easy To Read
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Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or  blogs, so if you want to hold their interest, you need to make your content easy to read.

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Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.

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Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.

Good Quality Material

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While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.

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Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.

Be Natural

Cute_Vector_Robot_Character_176x189Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner.  Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.

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The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.

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Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.

A comfortable Length

Funny_Robot_Vector_Character_25_2There may be accepted “rules” as to how long your online articles should be, but every article and every subject is different, so use your common sense about it.

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Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.

Current

Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. Robot_Vector_Character_with_Thumbs_Up_175x215 However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.

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Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed. 

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It is a mistake to take shortcuts when it comes to high quality content. In the long term, it is well worth the time and effort it takes to write material that will convince your reader to take action and join your list or buy whatever you are offering.

Website Traffic

There is always plenty of advice “out there” about how to generate traffic to your website so that you can instantly maximize your income and automate your online business.

The problem is choosing one strategy from the avalanche of methods that pour into our inbox every day.  So how do you know which ones will ultimately generate the highest volume and the best quality traffic?

Throughout the years, there have been two main ‘blocks’ of traffic:

  • Free Traffic – this was traditionally slow and sometimes tedious, but would ultimately get results
  • Paid Traffic – not everyone can pay for traffic and even when the cost involved did bring traffic it required constant monitoring to know which ads were bringing in the highest ROI.

Things have changed in recent years and there are ways to siphon high-quality traffic to any website or landing page you choose without spending a fortune on advertising or waiting a long time to see results.

By using a few FREE traffic resources you could ultimately flood your website with more traffic than ever before, instantly increasing your profits while solidifying your place as an authority in your market.

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Forum Traffic

Forums

Search for forums in your niche and find conversations where you can add a helpful reply. In your forum signature, have a link to your website or article to get a backlink to your site from the forum. The better the ranking of the forum, the more valuable your backlink, but remember it must be relevant to your own content as this is one of Google’s ranking factors.

On the page where you are linking to, have a quality free offer in the niche with an optin-form to grow your marketing list.

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Social Media Traffic

Social MediaSocial marketing is all about directly connecting with your customer base, engaging them in conversation and building relationships with your target audience.  One of the easiest ways of building a customer-based marketing campaign is to take advantage of the popularity of social networks like Google Plus, Facebook and Twitter.

You can set up marketing campaigns at no cost just by creating a Facebook page for your business and connecting with potential customers. You can enhance your pages by offering discounts, special coupons and savings available only to those who join your Facebook group, like your page or connect with you in another way.

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Google+
Google Plus Local Business Pages are beginning to appear on the first page, top position, of local, organic Google Searches (Yes, paid ads still get preference – but how many people do you know who mentally don’t “see” paid ads, skipping right over them to the first organic result?

To see more about Google Plus, I have a lengthy article called Google Plus for Business at the link below on one of my sites: http://localbizwebsites.com.au/google-plus/
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 More information about getting traffic to your website can be found in today’s FREE Report by completing the form below or to one on the right in the sidebar.

The report will be emailed to you after you click on the activation link in the confirmation email.

Unlimited Traffic

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The first rule of niche marketing to learn is that it is advisable to research a market first and to try to establish a shortage in the market place, after which you will need to find a product to fill that shortage. Do not try to find a market for a product that you already have as it is almost certain you will fail.

So, before doing any research you will need to decide on the type of market that interests you. There are a lot of them on the Internet so it is important to choose the right one for you. To begin the research it is advisable to start on a broad theme and then dig down into the market. The following is a good starting point to find your potential list of markets to review.

1. A market following one of your passions.
2. A market within the Internet Marketing (IM) niche.
3. A market that follows the high spenders.

Number one blueThe first is obvious. You need to list any, and all the subjects that you feel passionate about, such as hobbies, sports, your work, or any subjects that you are knowledgeable about. If you are passionate about the subject then it would seem natural that you could make others passionate as well.

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teo-blueThe second market – IM – is probably the largest market currently on the Internet, but it is a highly competitive one. There are many niches within the overall market, and maybe there would be something that could be of interest. Some of the high flyers in this market are:

  • Private Label Rights
  • Resell Rights
  • Search Engine Optimization
  • Traffic Generation
  • Blogging
  • Membership Sites

number-three-blueThe third is one that tempts most newcomers, but they really don’t know where to start to look. The key here is to find information regarding which subjects have the most searches made, and there is a high spending value in that market. Some of the highest money spending markets include the following:

  • Dating
  • Travel
  • Stock Trading
  • Diets
  • Pets
  • Real Estate

Again there are many niche markets within each of the above topics with room to dig down to find the best possible returns.

Pr 072 - TRI - 16_11_10 - 012With your list of markets to explore, it is time to fully research each one thoroughly. Make extensive notes as you dig into each market. Ensure you can evaluate the number of searches in the niche; assess whether there is money being spent in the niche; and then that vital “something” that is missing, which hopefully you will be able to find and sell to the market.

When you have completed the research on your niche market list, you will need to make an evaluation of which one(s) presents the best business proposition, then start developing the niche. Remember that Rome was not built in a day, so be patient and don’t try to short-cut the research or you may miss some important information.

When the product is selling like hot cakes – start all over again.

I’ve been a Gold member of Jeremy Gislason’s SureFire Wealth membership site since 2009 and I consider it to have been one of the best investments I’ve made to access resell rights products.

Initially I was a free member then received a free silver membership from someone I’d purchased from as a thank-you gift. When the opportunity came to buy a Gold membership at a firesale price, I grabbed it and have never regretted that decision. It was a one-off purchase (no monthly or annual payments that are so common for membership sites) so you know where you are with your cashflow.

New products are added regularly, at least every month and if you receive an email letting you know the details of what has been added and to which level of membership. Jeremy always seems to have the latest resell right products as soon as they come out, sometimes even before they come out, so it’s a good idea to check in there before you go and buy anything.

Most of the products have resell rights, i.e you can resell or give away, though there are some for your personal use only. The following is a quick summary of the different kind of rights you get:

Resale Rights (or normal resell rights) mean that after you buy the item you will be allowed to sell it to your customers. There may be limitations, such as that you can only sell the product for a specific price. When a product comes with resell rights it means that you can sell the product to just about anyone and keep 100% of the profit. The product you sell though should only include the PUO (Personal Use Only) right, in other words, you can NOT give the resell rights when you sell this type of product

Master Resale Rights – When you acquire master resell rights, you sell the product/service to your customers, and you may also grant your customers the right to sell it. You can also pass master resell rights  to your customers, if you are in possession of transferable master resell rights. This allows your customers to also sell the product with master resell rights.

Private label Rights (PLR) – perhaps the most valuable as you can change anything you like from text to graphics and then sell as your own (note that although you can claim authorship, you do not receive copyright). There may also be some restrictions on what you can do with these works, e.g., not sell on auctions sites, not add to free membership sites, not giveaway for free. All these restrictions do not apply in all cases (there is always a copy of exactly what the rights are with your purchase) but when they do apply they are to protect the value of people’s purchase.

Most of the products available in Surefire Wealth include reseller kits with reseller website that you can use to market the products and this can save you a lot of time. For PLR products, you can change the graphics to get a whole new look when you market these under your own name.

Click here to check out SureFireWealth.com and the free membership now.

 

 

 

 

Whether you want to learn more about WordPress for yourself or looking to start or expand your home business, have a look a this new, easy to sell, product that's in big demand take a look at this PLR offer.

If you are interested in the business opportunity, be assured that this niche is in high demand – this type of training is searched for a staggering 250,000 times each month! Now, for a very limited time you can grab the Private Label Rights to an entire collection of WordPress tutorial videos for  the LOW (time-limited) price!

To help get your new business up and running very quickly, as well as the videos you get an excellent website and marketing package to sell them from. At the price currently offered, honestly, it's a real gift!

Grab your copy now before the price jumps!

Best wishes for your success

Trish Findlay

P.S. I almost forgot to mention that the package also includes a truly kick-butt sales video designed to pull in maximum conversions – make sure you checkout the demo site to see it.

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