Although content has always been considered the be the “king” when it comes to writing compelling web material, with the rapidly increasing numbers of websites “out there”, never has it been so vitally important to make your content better that of your competition, so it pays to take the time to create high quality articles that visitors truly want to read.
To write content that really conveys the message you want to get across, take note of these 5 key factors:
Keep that in mind many people skim-read webpages. Your target readers are probably subscribed to several news feeds or blogs, so if you want to hold their interest, you need to make your content easy to read.
Remember readers like white space, so use short paragraphs and bullet points or numbered lists with subheadings. Use web recommended fonts because research has shown them to be the most easily read by the majority of readers. A particular font might appeal to you, but that doesn’t mean it will have universal appeal or be easily read by others, especially those with poorer eyesight.
Add graphics to your articles where that is appropriate as this makes the structure of your post more visually appealing and helps to keep your article focused on the point you want to get across.
Good Quality Material
While it is true that you can get articles written very cheaply when you don’t want (or don’t have time) to write them yourself and also true that some so-called “gurus” claim to still make money using poorly written articles, these guru’s may well have a very large list of people who will buy whatever they recommend, regardless of quality.
Therefore, it isn’t a good idea for you to do what they do because you want to build a good reputation for yourself, build your business so that your readers and customers see you as a quality provider and will be more interested in your next offer. Remember, it is easier to sell something to an existing customer than it is to find a new one.
Don’t try to fill your article with keywords; make your sentences flow in a clear, informative and entertaining manner. Search engines have evolved to the point where you will be penalised for overuse of keywords, rather than rewarded in the rankings.
The best advice is to stop worrying about keywords. If you are answering the questions your searchers are asking then the keywords will come into the content naturally.
Of course you can add some in on purpose after the article is finished, but in a way that does not upset the flow. Keywords should be secondary to creating an article that’s interesting and informative.
A comfortable Length
Imagine that you are the person searching for your content; ask yourself if you could find the answer to what you want to know in just 100 – 150 words? If the answer to this is “yes”, then 100 -150 words is long enough! The key is to use as many words as are required to address the subject without getting off track or including unnecessary detail and very often, that will require a lot more than 100 words.
Most online content becomes out of date and needs updating from time to time. Yes, some things don’t change much over time, like how to grow vegetables or recipes, so articles about these subjects are considered “evergreen” because they are still relevant long after being written. However, just because they are still relevant doesn’t mean you can re-hash them without penalty from the search engines.
Remember that Google, Bing and the like are businesses too, trying to please their customers (searchers) so they will reward those who upload content that is fresh, up to date and original. It pays to take advantage of this fact by keeping on top of your industry and keeping your readers informed.